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April 16, 2025 8 mins

Many small businesses lack the tech guidance they need to stay secure and grow confidently.

Welcome back to another power-packed episode from East Trade Winds, hosted by Bernie Franzgrote and Wayne Pratt! In this session, we’re joined by Gregory Klein-Hertzel, Founder and CEO of ConnectivTech, a Boston-based technology solutions firm dedicated to helping small to medium-sized businesses and solopreneurs make smarter decisions with their tech.

Greg dives deep into the real risks businesses face in today's digital age and shares the power tools that are helping them stay protected and scale with confidence.

You’ll learn:

  • Why long, unique passwords and multi-factor authentication are must-haves in 2024
  • The rising importance of Endpoint Detection and Response (EDR) and Security Operation Centers (SOC)
  • How ConnectivTech matches businesses with reliable tech vendors for lasting success
  • What to look for in a cybersecurity strategy that doesn’t break your budget
  • How cloud optimization can boost your performance and savings

Whether you're worried about data breaches, confused about vendor choices, or just trying to level up your tech, this episode delivers exactly what you need in plain language—with big results.

📌 Guest Info:

🔹 Gregory Klein-Hertzel
🔗 LinkedIn: Gregory on LinkedIn
🔗 Website: connectivtech.com

🎥 Watch the full episode on YouTube: Empowering Entrepreneurs Through Smart Ideal Tech

📬 Questions? Collaborations? Reach out:
✉️ info@kreativinsight.com

 

📅 Want more? Join us live every Tuesday from 8-9 AM EST!
➡️ Register here to meet guest experts and grow your business with East Trade Winds.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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