Easy Peasy Books

Easy Peasy Books

Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights. The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients. Join us as we make the path from author to authority as easy peasy as possible!

Episodes

March 11, 2025 31 mins

Have you ever wondered what happens after writing a successful first book? How to avoid being a one-hit wonder? Award-winning author Sarah Townsend returns to my show to share her journey from her multi-award-winning "The Little Book of Confusables" to creating the highly anticipated sequel. 

Sarah brings 25+ years of experience to our discussion on the creative process, expanding a book concept, and building a c...

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There are different paths to seeing your name in print – from honorable mentions to solo authorship. Gehan ""G"" Haridy-Ardanowski, the author of "FROM SATAN TO SENSATIONAL HR! 7 Ways to Humanize 'Evil' Human Resources," joined me to discuss her experiences across the full authorship spectrum. Her publication journey extends from being mentioned in HR publications all the way up to summiting ...

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Calling all authors embarking on their publishing journey! Have you ever wondered about those mysterious numbers on the back of every book? They're not just random digits - they're ISBNs, and getting them right is crucial to your publishing success.

Join me for a deep dive into the world of ISBNs that could save you countless headaches down the road. Let me help you master this essential aspect of publishing with clear, ac...

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Deanna Russo, who co-wrote "The Small Business Growth Guidebook" alongside 20+ other authors, brings her unique perspective on how writing a single chapter can be the first step to becoming a published author.

Whether you're considering dipping your toes into authorship through a collaborative project, want to understand how multiple authors create marketing synergy, or are curious about how a book chapter c...

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Kevin D. Turner, known as the Personal Blanding™ Eliminator, shares proven LinkedIn strategies to help authors break free from profile invisibility and build a magnetic author platform. His innovative approach can transform ordinary LinkedIn profiles into powerful book marketing assets that create meaningful connections with your target audience.

As the Managing Partner of TNT Brand Strategist LLC, Kevin has optimized over 5,000 Lin...

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Kristína Cichý Kováčiková, co-author of "The Magic of Employee Influence" and co-founder of SUNDAYFLIES, shares her journey of collaborating with her sister to create both a groundbreaking book and Slovakia's first LinkedIn agency.

Whether you're considering writing a book with a family member, curious about the dynamics of creative collaboration with siblings, or simply interested in hearing an inspiring story o...

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Roy Kowarski, who's known as a Promotional Product Disrupter, shares a game-changing marketing tool that harnesses the power of video to help you stand out from the crowd. His innovative approach transforms cold outreach into warm conversations that create lasting impressions with decision makers.

Whether you're an author seeking innovative ways to market your book or a business professional looking to capture at...

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Hannah Morgan, known widely as the Career Sherpa, shares her unique path to becoming a published author with McGraw Hill.

As pioneer in modern job search strategies, Hannah transformed her expertise into "The Infographic Resume: How to Create a Visual Portfolio that Showcases Your Skills and Lands the Job." Through her company CareerSherpa.net, she's guided countless job seekers to success through innovative...

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Meet W. Terry Whalin, a creative business professional, prolific author, and Acquisitions Editor at Morgan James Publishing. Drawing from his experience on both sides of the publishing desk, W. Terry Whalin is the author of "10 Publishing Myths."

Whether you're an aspiring author seeking to understand the publishing landscape, a published author looking to enhance your success, or a professional interested i...

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Calling all self-published authors and aspiring writers! Join me for an eye-opening discussion about the realities of getting your book into brick-and-mortar bookstores. As someone who once dreamed of seeing my book on those store shelves, I'll share what I discovered that completely changed my perspective.

Let's demystify the bookstore journey together and ensure your publishing decisions align with your true go...

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Ring in the New Year with a unique twist! Join Gillian Whitney for a special episode where she experiments with AI technology to deliver key insights from her recent LinkedIn Live 2024 Year in Review. Instead of a traditional recap, listen in as two AI voices engage in an enlightening conversation about LinkedIn's evolving role for business book authors. From verification benefits to newsletter innovations, discover how Linked...

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Calling all book lovers and reading enthusiasts! Join us for a doubly magical live event as Christmas Eve meets Hanukkah Eve, with Bitmo Gillian making a special holiday appearance to share in the gift-giving spirit!

Are you wracking your brain trying to find the perfect gift for the author in your life? Whether you're browsing bookstore shelves or scrolling through writing gadgets online, this live event will reveal ...

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Mel Stanley is the author of Success without Compromise: Empowering the next generation of female leaders to achieve success on their terms. Together, we'll explore the art of creating a leadership legacy and why sharing our career wisdom through books can shape the future for aspiring leaders.

Every career journey holds valuable lessons worth sharing. Mel has transformed her 25 years of leadership experience into the...

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Meet Rebecca Wilson, the driving force behind Business Book Bites, a business operations expert who has mastered the art of turning reading into real-world results.

As the creator of Business Book Bites with 127 and counting video reviews on YouTube, Rebecca transforms business books into actionable insights. Her bi-weekly deep dives go beyond "should you read this?" to show exactly how concepts translate to real...

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Sometimes the most powerful business transformations are reflected in what we choose to write about. That's exactly what happened with Annette Richmond, content marketing strategist and author of Mastering Short Form Video Content, whose publishing journey mirrors her own business evolution from resume writing expert to video marketing authority.

Annette, known for helping B2B professionals leverage content strategies...

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Ever wondered how a single book can transform not just careers, but lives? In this episode, I speak with Jane Jackson: career coach, LinkedIn Top Voice, and author of the Amazon #1 bestseller Navigating Career Crossroads: How to Thrive When Changing Direction (and finalist in The Australian Career Book Awards!).

With 20+ years of experience spanning 5 countries, Jane has guided thousands through career transitions, but her...

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Sometimes the best decisions in publishing aren't about writing faster—they're about knowing when to pause and recalculate your route. That's exactly what happened when Michelle B Griffin, professional speaker and co-author of The LinkedIn Branding Book, made the bold choice to delay her anticipated book Own Your Lane to ensure her readers get maximum value.

Michelle, known for empowering professionals to be...

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When you think of writing a book, you might imagine months or years of solitary writing. But sometimes, the most impactful books start with a simple speech! That's exactly what happened when Gehan "G" Haridy-Ardanowski took the stage for a 5-minute TEDx-style talk at Tucson's inaugural DisruptHR event.

That's why I've invited "G" , known as the "Transition Magician" and bes...

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Calling all aspiring authors! Are you feeling caught in a tornado of publishing options? Whether you're clutching your manuscript like Dorothy clutched Toto, or feeling as lost as Kansas in a tornado, this live event will sweep you away to the magical world of publishing!

We'll explore:
-Traditional Publishing (The Emerald City) - where mighty gatekeepers stand guard like the Great and Powerful Oz himself, of...

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Ever wondered how authors collaborate across continents to create bestsellers? In this special episode, I sit down with Michelle J Raymond, a powerhouse LinkedIn trainer and accidental author (her words!) who has co-authored not one, but TWO successful books with partners from different countries.

Michelle, who co-authored Business Gold with Lynnaire Johnston (New Zealand) and The LinkedIn Branding Book with Michelle Griff...

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