Boosting Ecommerce for an Outdoor Gear Brand

Ashlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the ecommerce journey on DTC and Amazon, balancing paid advertising with retention marketing strategies. She has experience in the digital consumer journey, including paid search and social, CTV, affiliate, email and SMS marketing, and display. 

In this episode…

Ecommerce is not just about selling products; it's about revolutionizing how consumers interact with brands. With traditional cookie-based targeting becoming obsolete, companies are left wondering how to connect with their customers authentically and efficiently. Facing a world of endless possibilities, how can you navigate the complexities of marketing in a cookieless environment?

Innovative marketer Ashlee Anderson emphasizes the need for holistic customer journeys that transcend traditional marketing silos and the growing reliance on first-party data amid privacy changes. You can utilize AI and machine learning for precise data collection and audience targeting. In your marketing efforts, focus on creating a consistent brand experience across all channels, leveraging content creators to convey a comprehensive narrative. With each strategy, Ashlee says to embrace continuous testing and learning to encourage innovation and prevent stagnancy. 

In this episode of Ecom Experiences, Samir Balwani invites Ashlee Anderson, the former Director of Ecommerce and Performance Marketing at Rumpl, to talk about adapting marketing strategies for ecommerce businesses. Ashlee shares her insights on the importance of not settling for the status quo and AI's potential to transform how brands engage with their audiences.