Building, Scaling, and Protecting Your Ecommerce Brand

Jesse Nuttall is the Head of Ecommerce at Goal Zero, which provides portable, cost-effective power solutions for the Congo. As a senior business leader, he has over 15 years of experience developing digital marketing strategies that have propelled revenue growth for large- and mid-sized companies. Jesse provides strategic thought leadership on digital strategies, revenue growth, partner development, and trends in online channels.

In this episode…

Maintaining your brand's edge in an increasingly competitive ecommerce landscape can be arduous, especially with disruptive new technology and other industry shifts creating distractions. How can you stay ahead of the curve and position your brand as the go-to option for consumers?

With the advent of AI, augmented reality, and automations, ecommerce leader Jesse Nuttall has become an expert in prioritization. He performs cost-benefit analyses to ensure he makes decisions that propel the business forward amid competition. Some top-priority decisions involve generating brand awareness by building customer relationships and communicating a product's benefits over similar ones from competitors. With competitors appropriating market share and commoditizing products, positioning your products as superior is vital. 

Tune in to the latest episode of Ecom Experiences as Samir Balwani hosts Jesse Nuttall, the Head of Ecommerce at Goal Zero, to discuss tackling competition among technological advancements. Jesse talks about brand differentiation, the importance of networking and being a lifelong ecommerce student, and AI's impact on the ecommerce industry.