Harnessing the Power of Niche Marketing in Ecommerce

Kaleigh Redington is the Director of Marketing at Zen Habitats, a company that creates innovative reptile enclosures and products, and the Marketing Director at WeGro Co, a pet marketing agency. At Zen Habitats, she transitioned from a Brand Manager to the Director of Marketing in less than two years. Kaleigh has over seven years of experience in UX design and social media, digital, influencer, brand, email, and SMS marketing.

In this episode…

Leveraging niche marketing in a startup can be a rich and valuable learning opportunity for driven professionals. How can you accelerate both brand and career growth using this strategy?

Marketing specialist Kaleigh Redington knew nothing about reptiles and wasn’t the least bit interested in them. Yet she was the first employee on the marketing team of a reptile enclosure startup, spearheading the brand’s growth from a sales boom during the pandemic to a significant decline shortly thereafter. Kaleigh notes the value of community building through creative and educational social content and SMS marketing in sustaining growth in a niche market. This includes affiliate and influencer marketing with industry experts and boosting SEO through informational articles. 

In today’s episode of Ecom Experiences, Samir Balwani welcomes Kaleigh Redington of Zen Habitats and WeGro Co, who shares her experience navigating a niche market. Kaleigh talks about the importance of adapting strategies in response to market trends, how to empower your marketing team, and Zen Habitats’ new product offerings.