How To Boost Conversions and Eliminate Skepticism

Ryan Regan is the Director of eCommerce at VKTRY Gear, which produces performance insoles that help athletes run faster and jump higher. His expertise spans all phases of e-commerce and digital marketing projects, making him a trusted source for strategies to optimize conversion rates.

In this episode…

Specialized products are some of the most difficult to sell, and cultivating brand recognition and consumer trust from these products alone is even more challenging. What strategies can you leverage to drive conversions for your products?

As the leader of e-commerce efforts for a brand specializing in performance athletic shoes, Ryan Regan has successfully tackled high levels of skepticism surrounding the products. Despite their proven functions, the shoes are visually unappealing and priced high, which boosted the brand’s traffic but decreased conversion rates. To combat this skepticism and foster consumer interest, Ryan suggests including video reviews on website landing pages and recruiting target customers to be product influencers. 

In the latest Ecom Experiences episode, Samir Balwani sits down with Ryan Regan, the Director of eCommerce at VKTRY Gear, to discuss his strategies for optimizing the brand’s conversion rates. Ryan explains how he integrates segmentations with persona-building, a day in his life as an e-commerce director, and VKTRY’s brand story.