Leveraging Subscription Models To Scale an Ecommerce Brand

Shelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita's online store and subscription program. She is dedicated to bridging the gap between physical retail experiences and digital engagement.

In this episode…

Launching an ecommerce store can be an exciting but challenging task that requires a meticulous balance between innovation and customer retention. How can companies transition customers from a traditional shopping path to a new, engaging digital experience?

Ecommerce strategist Shelley Griffin has reimagined a brick-and-mortar coffee shop through a strong ecommerce strategy. For brands transitioning from in-store to ecommerce subscription services, tailored customer service and data-driven-decision making are crucial for sustaining growth. Subscription services create recurring revenue streams and deepen consumer engagement, while regularly reviewing customer data to establish buying habits allows you to develop and refine retention strategies. 

In this episode of Ecom Experiences, Samir Balwani sits down with Shelley Griffin, the Director of Ecommerce and Marketing at Caffe Vita, to talk about scaling the brand's ecommerce platform. Shelley delves into the nuances of running an online store, from revamping the subscription model to setting a strategic direction for the brand's ecommerce growth.