Scaling Brands With Authentic Stories

Eleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University.

In this episode…

In a competitive ecommerce market, simply designating yourself as a luxury brand doesn't make you one. You must first identify your precise customer demographic, but some brands may misidentify their consumers, leading them to create a dull brand story that doesn't resonate. How can you specify your target audience and achieve luxury brand status?

As a fractional marketer for wellness brands, Eleah Portillo resonates with companies that have universally relatable and authentic brand stories. She found herself drawn to a company that offers wellness products for golfers despite not having any knowledge of the sport. Achieving this widespread reach requires identifying and focusing on your target customers' needs and purchasing preferences to establish a direction for your brand story. You must also craft your products to appeal to these demographic components, driving product demand through a community of loyal followers.

Tune in to the latest episode of Ecom Experiences as Samir Balwani welcomes Eleah Portillo, a Fractional CMO at For Wellness, to talk about crafting a luxury brand in today's ecommerce landscape. Eleah addresses the evolution of media-buying and how to integrate retail media into performance marketing, how to optimize the ecommerce flywheel, and how brands can establish relationships with media-buyers.