Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it.

Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words.

You will also learn how to use search data to predict what c...

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. 

Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. 

You will learn how to use better tools to ...

In this episode, we explore how to fix messy product data and creative assets that slow down your brand. 

Lynn Herman, APM Marketing Manager at Canto, explains how a digital asset management system acts as a single source of truth for your business. She shares why organizing content around your products—rather than random folders—helps you launch faster on Shopify and other marketplaces. 

You will also learn how t...

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. 

Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. 

He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click&qu...

In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands. 

Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations. 

He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly changing state and fed...

In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower deal value.

Frank Kosarek, Co-founder of BizPort, explains how to prepare for a successful exit by getting your finances and operations in order. He shares tips on finding the right time to sell, understanding what buyers look for, and using a simple formula to value your brand. 

Frank also ...

In this episode, we explore how to fix loyalty programs that rely too much on discounts. 

Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money.

Jed breaks down how this strategy helps brands stay relevant every day without hurting...

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. 

He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discuss...

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. 

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.

Topics discussed in this episode:  

• Why the old copy-paste “guru” models are c...

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. 

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. 

She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability

...

In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work. 

Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data. 

He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep y...

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.

He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business.

He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers.

To...

In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks. 

Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts. 

He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs like Compelling Evidence V3, can drastically reduce fraudulent ...

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. 

Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability. 

He explains how to gain a clear view of true profi...

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. 

Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. 

He also di...

In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. 

Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. 

He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and...

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. 

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. 

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmenta...

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. 

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. 

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Opti...

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. 

He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. 

Claus also talks about the evolution of the podcast’s YouTube format and invites listener...