Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
We bring you what works right now to sell on Amazon, Shopify, and other platforms & marketplaces—covering ecommerce, digital marketing, AI, and DTC strategies. Starting an online store is easy—turning a profit takes strategy. The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales. Hear from top eCommerce experts as they share insights to grow your online retail business. We cover everything you need to boost revenue and build a thriving brand. Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week.
Episodes
In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.
Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.
He shares simple strategies to boost conversions, build trust, and grow your store.
Topics discussed in this episode:
- Why fixing conversions matters more than more traffic.
- What theme mistakes silently hu...
In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.
Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers.
You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for every...
In this episode, we talk about how to get real Amazon reviews without breaking the rules.
Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.
He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.
Topics discussed in this episode:
- Why authentic Am...
In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.
Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.
Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenu...
In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations.
Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose.
If you’re tired of chasing your team around to get things done and want to build an...
This episode dives into smart inventory management for fast-growing Shopify brands.
Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently.
Topics discussed in this episode:
- Why is inventory key for fast-growing Shopify stores.
- How do spreadsheets fail as brands scale.
- What triggers the move beyond manual tracking.
- Why doe...
In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations.
Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.
He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balan...
Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!
Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.
The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business.
Sign up for free at https://newsletter.ecomm...
In this episode, we dive into the impact of tariffs on e-commerce brands.
Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action.
Olivie...
Discover how to navigate e-commerce outsourcing to streamline operations and scale your business.
Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages.
Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while naviga...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we dive into a genius solution for handling open box returns.
Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices.
Learn how his unique tool transforms a common e-commerce headache into a ...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value.
Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling.
He explains different ways to implement these strategies - in ca...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way.
Jeffrey explains how smart testing can significantly boost your profits.
Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion ra...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns.
Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. <...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.
With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.
Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting ...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity.
In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally.
He shares insights on when to transition from simple systems to...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift.
Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, st...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them.
Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system.
Shane discusses the challenges sellers f...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy.
Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads.
Discover ho...
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/
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In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand.
William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.
William explains how to find the ri...
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