Ecommerce Conversations

As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, a leading ecommerce marketing agency, he says YouTube ads are similar. "A good TV ad often makes a good YouTube ad," he stated.

Host Eric Bandholz asked for details. What's a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best?

Brett addressed those questions a...

To host Eric Bandholz, the best companies have a purpose, and the happiest owners set priorities for business and life. 

In this episode, Eric offers another master class on entrepreneurship. It’s his fourth this year, following installments on hiring, branding, and profit-building.

He aims to help existing and future entrepreneurs based on operating Beardbrand, his direct-to-consumer company, for a decade now. H...

Raphael Schneider launched Gentleman's Gazette in 2010 as a blog for men's style and apparel. He added his own product line in 2013, selling menswear and accessories.

He emphasizes quality in apparel and content. His YouTube channel, launched in 2015, remains essential for traffic and conversions, owing, he says, to the quality of the videos. "Ten years from now, someone can still benefit from a video we pro...

For $60, Bob DeMars’s company, Blind Barrel, will ship a package of four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then try them and guess the whiskey type, age, and proof.

It’s a game using Blind Barrel’s app, preferably with friends. Participants can purchase entire bottles at discounted prices.

Bob launched the business in 2021 from his base in California. In this conversat...

Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the company in 2019 after a decade as a full-time apparel and lifestyle model.

He initially sought a white-label supplier with like-minded quality standards. Unsuccessful, he opted instead for “cut-and-sew manufacturing.” The result is a network of global manufacturers, all producing apparel to Jon’s designs and specifications,...

Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with "issues," such as unpaid taxes, regulatory problems, and founder disputes.

He says buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.

In this episode, he addresses identifying hidden value, turnaround tactics, s...

Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.

Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.

In this ep...

This episode continues my masterclass series on ecommerce entrepreneurship. Thus far in 2025 I've addressed branding and profitability.

For this installment, I'll focus on hiring, specifically for marketing, operations, and product personnel. I launched Beadbrand over a decade ago and have hired plenty of employees. Mistakes can be hugely expensive.

I now apply eight steps to ensure the right employee at...

Ryan Rouse has a formula for scaling physical retail sales. First penetrate niche markets, he says, then leverage that success into mainstream chains.

He does that with MALK Organics, an Austin, Texas-based plant milk provider. Ryan is MALK's president, having launched and exited a meal-delivery business and served in executive roles of other consumer brands.

He speaks with host Eric Bandholz in this episode ...

Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses.

This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose.

Eric shares his own missio...

Many ecommerce businesses are struggling. Profit margins are thin; cash is low.

As the host of "Ecommerce Conversations," entrepreneur Eric Bandholz typically interviews other owners and executives. But he departs in this episode, sharing lessons from running Beardbrand, his company, for over a decade.

What follows are Eric's tips for adding margins to an ecommerce business. He addresses tighter foc...

Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.

Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. man...

Andrew Youderian launched eCommerceFuel in 2013 after stints in corporate finance and online selling. The vetted community consists of ecommerce owners whose businesses have $1 million or more in annual revenue.

He says ecommerce in 2025 has matured. "Brands that adapt," he stated, "will survive in the next five to seven years."

Host Eric Bandholz is a member of eCommerceFuel. In this episode, ...

In 2023 Mathias Schrøder was stressed, burned out, and perplexed. He had scaled revenue on his Denmark-based clothing company, but bloated overhead meant little profit and even less free time.

"I felt lost, unable to fix our predicament," he said, "until I realized I was trying to solve the wrong problem."

His solution was to scale down. He fired employees, lowered warehouse costs, and eliminat...

Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It's a creative process with time and budget constraints.

"It's a balancing act," he stated. "On the one hand, you need efficiency. On the other, creativity requires time and space to flourish."

A former balle...

Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento, an email service provider, in 2018 after managing campaigns from his marketing agency.

He says Bento is an artisanal provider, akin to a high-end coffee shop. He aims for self-funded growth and quality customers who seek excellent email deliverability.

He addresses those goals and more — automation flows, int...

Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged to the E.U. It's now more complex and expensive, with separate customs and taxes for each region — unless the shipments come from Northern Ireland.

Through a Brexit exception, fulfillment companies (and merchants) in Northern Ireland can ship to the U.K. and the E.U. with fewer complications. It's ...

According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled.

That was seven years ago when he launched the company with a $75,000 Kickstarter campaign.

Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain hea...

Kurt Elster launched his ecommerce agency in 2009 and his first Shopify store in 2011. His “Unofficial Shopify Podcast,” which he started in 2014, is now required listening for that community of merchants, developers, and vendors.

He and I recently discussed the state of Shopify — themes, upgrades, user engagement, and the overall ecosystem.

For an edited and condensed transcript with embedded audio, see: https://...