Cracking The AI Commerce Code: Tanner Larsson On Making Your Brand Unmissable

Welcome back to eCommerce Fastlane! A fundamental shift is underway in how customers discover and purchase products, and most Shopify merchants are unaware of it.

The days of relying solely on Google search are numbered as consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for buying advice.

But here’s the problem: 80-90% of Shopify stores are currently invisible to these AI platforms.

Today, we’re pulling back the curtain on this new “AI Commerce” with a true industry insider. My guest is Tanner Larson, CEO of Built to Scale and author of the wildly popular book, E-commerce Evolved. Tanner has spent the last year working behind closed doors in the AI Commerce beta programs for major AI platforms, giving him a front-row seat to the biggest disruption since the smartphone.

If you’ve ever wondered why your store isn’t getting recommended by AI, Tanner explains that it’s not an SEO problem—it’s an infrastructure problem. This episode is a masterclass on how to fix that visibility gap and position your brand for the $47.6 billion revenue shift that’s happening right now.

Check out his YouTube channel here for more strategies!

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