Today, we're shining a light on an invisible profit killer lurking in many Shopify stores: technical debt.
It's the hidden drag on your growth, silently creeping in as you layer on apps, experiment with new tech, and expand your team—until suddenly, you're slowed by complexity, site issues, and mounting customer headaches.
My guest today is Paolo Vidali, Founder and CEO of Hidden Gears. Paolo’s team specializes in helping scaling Shopify brands get to the root of technical chaos—those “duct tape” solutions, clashing apps, and homegrown workarounds that work… until they don’t. If your store feels a bit buggier, slower, or just harder to operate as you grow, this episode is your roadmap to getting operationally lean again—before Q4 hits and every conversion counts.
Paolo shares real-world examples from his agency’s work: migrating brands in and out of headless, troubleshooting mysterious checkout bugs, and auditing countless tech stacks where everyone forgot why an app or workaround even exists. The conversation covers not just fixes, but how to future-proof your stack as AI, low-code tools, and ever-shifting Shopify features accelerate both opportunity and risk.
Check out his YouTube channel here for more strategies!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!