Apple's App Tracking Transparency (ATT) framework, launched April 26, 2021, triggered the most significant disruption in digital marketing measurement since the dawn of online advertising. With 96% of US iPhone users opting out of cross-app tracking within the first month, the update didn't just change how merchants track customers—it fundamentally altered the competitive landscape of direct-to-consumer commerce. For Shopify merchants under $1M in revenue, this represented both an existential threat and an unexpected opportunity to build more sustainable, privacy-compliant business models.
This podcast reveals how the iOS 14 transition period (2020-2022) and its aftermath through 2025 created a new paradigm where data ownership became the ultimate competitive moat for DTC brands. The merchants who thrived didn't just survive Apple's privacy changes—they leveraged them to build more direct customer relationships, reduce platform dependency, and create sustainable revenue streams independent of third-party tracking.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.