Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands.
Learn how to:
- Keep customers engaged with personalized content
- Increase conversions with smart segmentation
- Use SMS strategically without annoying your audience
- Build automations that generate revenue while you sleep
If you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.
Timestamps:
[00:00] Intro to Jesse K and VYBER Media
[03:20] Why segmentation is the key to higher email revenue
[08:15] How to create engaging content beyond product promos
[12:30] The right way to scale email frequency without increasing unsubscribes
[18:45] SMS best practices: When and how to use it effectively
[24:10] The most profitable automation flows every brand should have
[30:00] Loyalty programs and micro-influencers: Unlocking hidden revenue
[36:40] The role of founders in email marketing—should they be the face of the brand?
Resources & Links:
Connect with Jesse Kay: VYBER Media
Email Jesse: jesse@vybermedia.com
Follow Jesse K on social media
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