Summary
Ken Shenkman, co-owner of Bulk Candy Store, shares insights on managing a family-run business and the challenges of scaling in a competitive market. He emphasizes the importance of finding a niche and focusing on profitable products. Ken also discusses the impact of email marketing on revenue and the need for customer trust. He advises businesses to prioritize user experience and optimize product pages. Additionally, he recommends the Judge.me app for customer reviews. In this conversation, Ken Shenkman, the owner of Bulk Candy Store, shares insights on fixing reviews and importing them to Judge Me, the research and development process, multi-channel sales and platforms, selling on Etsy and branding, advice for starting an online store, and goals for the future.
Takeaways
- Ensure that reviews are properly tied to product IDs when importing them to a new platform.
- Use customer feedback and competitor analysis to inform research and development decisions.
- Choose the right sales channels based on your unique products and target audience.
- Differentiate your store by focusing on your strengths and establishing your brand identity.
- Consider outsourcing marketing efforts to reach a wider audience and grow your business.
- Focus on building customer relationships and providing a personalized experience.
- Emphasize uniqueness, credibility, and customer communication to stand out in the market.
- Set clear goals and strategies for your online store's growth and expansion.
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