Summary
Brandon Rogers, founder of Level Sportswear, shares his journey in creating a niche in the sportswear industry with fashion-forward and asymmetrical designs. He discusses the challenges of prototyping and manufacturing, as well as the importance of differentiation in branding. Brandon highlights the effectiveness of TikTok and SEO in driving traffic to his e-commerce site.
He also shares his strategies for influencer outreach and the importance of building relationships with athletes. Brandon's future goals include expanding into retail and staying up to date with industry trends and technologies. In this conversation, Brandon Rogers shares insights and advice for starting an e-commerce business. He recommends resources like Starter Story for business inspiration and learning from other entrepreneurs.
When starting out, he emphasizes the importance of differentiation and understanding the why behind your product or service. Brandon also highlights the benefits of using Shopify for shipping discounts and suggests exploring various shipping options. To connect with LVLS, Brandon can be reached on Twitter or Instagram, and their website is levelsportswear.com.
Takeaways
- Finding a niche and being devoted to learning about it can lead to success in any industry.
- TikTok and SEO are effective marketing strategies for driving traffic and brand awareness.
- Building relationships with athletes and influencers can help promote your brand.
- Staying up to date with industry trends and technologies is crucial for business growth.
Links
https://levelsportswear.com
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