Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
What if ads didn’t feel complicated… expensive… or like a total gamble?
Because for a lot of business owners, that’s exactly how ads feel.
You’ve probably wondered:
Should I be running ads?
When is the right time?
And how do I even get started without wasting money?
In today’s episode of Smarter Online Business, I’m joined by Paul and Melissa Pruitt, who help entrepreneurs use ads as a growth to...
Is SEO dead?
Or is it just… different now?
Because if you’ve been paying attention lately, it feels like everything is changing.
People are asking questions in ChatGPT instead of Google.
AI is summarizing answers instead of sending traffic to websites.
And it leaves a lot of business owners wondering:
“Is SEO even worth it anymore?”
Or maybe more importantly…
“What should I actually be focusing on no...
Should you put your prices on your website… or not?
This is one of those questions that sparks a lot of opinions.
Some people will tell you:
“Always show your prices.”
Others will say:
“Never show your prices—get them on a call.”
And it’s very common to feel stuck somewhere in the middle.
In this episode, we’re breaking down the real answer—because it’s not as black and white as most people make...
You’ve invested in your website.
It looks good.
It feels professional.
You’re proud to share the link.
But… it’s not bringing in the leads or sales you expected.
And that’s where a lot of business owners get stuck.
Because if it’s not the design… then what is it?
In this episode, we’re breaking down why people don’t buy from your website—even when it looks great… and what actually needs to chang...
What if the real secret to time freedom in business is not better time management… but building high leverage assets that keep working even when you are done for the day?
Today’s guest is one of my favorite people to learn from on that exact topic - Jerry Potter.
Jerry teaches online entrepreneurs how to run their business in half the time by focusing on assets like YouTube channels and podcasts. He’s the...
One of the most common questions I get from business owners is surprisingly simple.
“How many pages should my website have?”
And usually that question comes with a little bit of stress behind it.
Should it have five pages?
Ten pages?
Twenty pages?
Do you need a blog?
A resources section?
Landing pages?
Or maybe you are wondering if your website is too small or too big.
The good news is...
Have you ever sat down to build or redesign your website… and suddenly realized you have no idea what should actually go on it?
So you start choosing colors.
Maybe picking a theme.
Maybe even hiring a designer.
But the problem with most websites is not the design.
It is the lack of clarity behind them.
Today we are talking about the three things every business owner should clarify before they to...
What if I told you that you only need 20 minutes a week to write emails that actually make money?
Not 20 minutes a day.
Not hours of storytelling.
Just 20 focused minutes.
Today, I’m joined by the Fresh Princess of Email Marketing herself, Liz Wilcox.
Liz is an email strategist and keynote speaker who helps small businesses build real relationships and real revenue through email. She’s turned a $9 of...
You can tell people you’re trustworthy.
You can say you’re experienced.
You can list your credentials.
But online?
Words alone aren’t enough.
If your website doesn’t visually reinforce trust, visitors hesitate. And hesitation kills conversions.
In this episode, we’re talking about how to use visual trust signals to increase conversions without rewriting your entire website.
Rate, Review, &a...
You’ve probably heard me say this before…
Your website should be your smartest sales tool.
But what does that actually mean?
Because a lot of websites look good.
A lot of websites exist.
But very few actually work.
In this episode, I’m breaking down what separates a brochure website from a smart sales tool… and how to know which one you have.
Rate, Review, & Follow on Apple Podcasts
You’ve probably heard this before:
“You don’t need a website. You just need a funnel.”
Or maybe the opposite:
“Funnels are scammy. Just build a solid website.”
So which is it?
Do you actually need both?
Or is one enough?
In this episode, I’m breaking down the real difference between a funnel and a website, when you need one, when you need both, and how to make them work together instead of compe...
Ever wonder why some businesses scale with ease while others stall out despite having great products or services?
In today’s episode of Smarter Online Business, I’m joined by Dr. Umut Aslan, a business strategist, educator, and Certified Scaling Up Coach who’s spent years researching exactly what makes companies thrive.
From selling his own company to pursuing a doctorate in strategy, to now coaching mid-...
It’s one of the most frustrating moments in online business:
You send the email.
They click the link.
And then… nothing.
No sale. No signup. Just silence.
In this episode, we’re unpacking why that happens and how to fix it—so more of your clicks actually convert.
This one’s especially for you if you’re sending traffic to sales pages, lead magnets, or product links—and getting crickets.
Rate...
Money mindset, messy books, missed reports—sound familiar?
Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth.
In this episode, I’m joined by Michelle Mitchell—financial strategist and founder of Mitchell Consulting—who’s known for helping powerhouse women stop being the bottleneck in their business.
Michelle doesn’t sugarcoat when it com...
You can say you’re trustworthy.
You can say you’re experienced.
You can say you’re great at what you do.
But if your website doesn’t show it visually, visitors hesitate.
And hesitation kills conversions.
In this episode, we’re talking about how visual trust signals work, why they matter so much, and how small changes to your website can make visitors feel safer, more confident, and more ready to say yes.
...
What if you could grow your audience and email list every single day...
…without spending a dime on ads or being chained to social media 24/7?
Today’s guest, Tracy Beavers, is here to show us how.
Tracy is a business growth coach, speaker, and creator of the Business Visibility Made Easy course. With over 20 years of experience and hundreds of entrepreneurs helped, she’s mastered how to grow your vis...
You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials.
The problem is—most visitors never scroll.
In fact, studies show your audience decides whether to stay or leave in just 3–5 seconds.
So if your website doesn’t immediately answer the right questions and create instant clarity, they’re gone—no matter how great your content is below the fold.
In this episode, we’r...
Most people think website launches are just supposed to be messy:
The broken buttons.
The last-minute changes.
The “surprise” tech issues.
But what if I told you that it doesn’t have to be that way?
In this episode, I’m pulling back the curtain on what actually makes a website launch successful—and what usually causes things to go sideways.
I’ll also share one of the smoothest launches we’ve eve...
You’ve created your offer. You’ve got your pages built.
You’re even getting some traffic…
But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons.
The problem? It’s probably your CTA—and that’s great news, because it’s one of the easiest things to fix.
In this episode, I’ll walk you through:
- Why people might be ignoring your calls to action
- What makes a CTA clear, clickable, and comp...
If your website’s not making the sales you hoped for, the first instinct is usually…
“I just need more traffic.”
But what if traffic isn’t the problem?
In this episode, we’re asking a smarter question:
Do you really need more visitors?
Or do you need your current visitors to actually convert?
I’ll walk you through how to tell the difference, what signs to look for, and how to stop pouring energy into traf...
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