eCommerce Made Easy - Growing your Online Business
Feeling overwhelmed by the tech side of running your online business? You’re not alone, and you’re in the right place. Welcome to the eCommerce Made Easy podcast with your host, Carrie Saunders; a technical strategist and digital business mentor with over two decades of experience helping online business owners simplify their systems and boost their results. Whether you run an eCommerce store, offer services, or sell digital products and courses, Carrie breaks down the tech, tools, and tactics that actually work, without the jargon or overwhelm. From website must-haves and SEO tips to email marketing, sales funnels, and behind-the-scenes strategy, this show gives you the clarity and confidence to grow a business that works for you. Tune in for actionable advice, real-world strategies, and plenty of aha moments to help you build a website and business that converts. You can find us on the web at: www.bcsengineering.com And our show notes are at: www.ecommercemadeeasypodcast.com
Episodes
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or customer journey) and how to figure out what’s really holding you back so you can stop ...
Have you ever thought of your website like a car? 🚗
Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the right care, your website can be a powerful engine driving your business for...
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactly what we’re breaking down in this episode.
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You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.
If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re not broken. Today, we’re diving into why your CTA might be falling flat—and how to fix it fast.
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Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.
I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.
Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology...
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.
In this episode, we’re diving into how to speak your customer’s language so your website and content actually convert. Whether you’re a course creator, coach, or online business owner, your ...
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is here to simplify the entire process. She’s breaking down how to go from idea to income with a sales funnel that’s simple, sustainable, and actually works—even if you don’t...
You’ve probably heard the whispers... “Blogging is dead.”
But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid ads or social media trends, blogging is one of the most powerful tools you still have. Let’s talk about how to make it work for you this year and beyond.
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If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place.
In today’s episode, we’re talking about how public speaking can open doors for your business, how to get started even if you’re terrified, how to choose the right topics, and when it’s okay to say no to speaking gigs. I’m joined by Juanita Wheeler, an experienced ...
If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’re proud of—and that actually works. Today, we’re breaking through the fear and showing you just how capable you really are.
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If you’re loving my eCommerce Made Easy Podcast, I’d be thr...
Did you know that the layout of your homepage can make or break your website's success? 🧐
If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion rate.” Today, we’re diving into the Homepage Formula—what you need to put above and below the fold to maximize your conversions and keep visitors engaged from the get-go.
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in.
If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down ho...
Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your passion, but your site just isn’t bringing in clients.
The truth is, your website could be actively repelling potential customers—and you might not even know it! In today’s episode, we’ll uncover the top reasons why your website might be ...
I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for you as a business owner?
This journey wasn’t just about podcasting. It’s been about business growth, reinvention, and the lessons learned along the way. Running a business for over 20 years means going through cycles of change, and ...
AI is changing the game for entrepreneurs—but are you using it the right way?
If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could streamline your workflow, save you hours of time, and help you grow your business—without losing your authentic voice?
In this episode, I’m sitting down with AI Brand & Content Specialist...
Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Feels more personal, right? That’s the power of video on websites!
Video is no longer just a nice-to-have—it’s a game-changer for engagement, conversions, and brand trust. If you’re not using video on your website yet, you might be leaving ...
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?
If you’re an online business owner, course creator, or coach looking to grow your network, attract the right clients, and build credibility without spending all day on social media—this episode is for you!
Today, I’m sitting down with LinkedIn expert Brenda Meller, who’s sharing her top strategies to he...
Are you putting in the effort to create great content, optimize your website, and attract more visitors—only to see little to no growth in your traffic? You might be making some common SEO mistakes that are holding your website back.
SEO isn’t just about stuffing keywords into your content and hoping for the best. It’s about strategy, consistency, and avoiding the pitfalls that could be pushing your site d...
Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn their dreams into thriving businesses. With over two decades of experience—from her early days as a photographer to her current roles as an Online Business Strategist, Kajabi Expert, Brand and Website Designer, and Executive Editor of She...
Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your audience won’t find you unless you give them a reason to—and that’s where content marketing comes in.
Today, we’re diving into the power of content marketing and how you ...
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