April 9, 2024 • 36 mins
Curious about how email marketing can boost your business? Join us for this encore episode as we talk with Tracy Beavers, an expert in the realms of marketing, sales and business growth, about why email marketing is essential for any business strategy. Tracy will explain why it's crucial for both online and offline businesses to stay connected with their clients through email.
We'll also explore using personal Facebook profiles for business growth. Tracy will show us how to align your profile with your business and attract potential clients. Plus, she'll reveal her tips for making emails feel personal and friendly.
Get ready to improve your Facebook profile and upgrade your email communication! Tune in for some valuable insights!
Mentioned Resources:
Join Tracy Beavers Facebook Group
Want to join a collaborative Facebook Group filled with entrepreneurs just like you? Join Tracy’s Facebook Group!
Learn with Tracy Beavers
Free Masterclass - How to Grow your Email List & Attract Tour Ideal Clients Without Paid Ads*
Are you tired of not knowing each month if you'll make the income you need? Are you feeling invisible when it comes to reaching your ideal clients? You're feeling overwhelmed, unclear, wondering HOW to grow your business with ease? Join Tracy Beaver in her FREE Masterclass as she shares how to build an email list full of ideal clients & a marketing machine that does the sales work for you!Save your seat!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
We have a special guest on this Encore episode of
the e commerce made easy podcast.
Tracy Beavers is an expert inmarketing sales and business
growth.
Since originally recording thisepisode in the fall of twenty
twenty three, I've had thepleasure to work with her and
her business visibility madeeasy course as well as in the
alumni group.
(00:21):
Tracey's down to earth wealthand knowledge really resonates
with me and many of the othersuccessful entrepreneurs in this
group.
So in this interview with Tracy, we'll be diving into email
marketing what it is, how togrow it, and what to say once
you've grabbed their attention.
No matter how familiar withemail marketing, I'm sure you'll
find great golden nuggets topropel your business forward.
(00:43):
Welcome to the e commerce madeeasy podcast.
I'm your host, Kerry Saunders.
When we started this business,all I had was a couch, a laptop,
and a nine month old.
My main goal, to help others.
Now with over twenty years inthe e commerce building image
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily understandful
(01:04):
bits to help others besuccessful in their online
business.
You're a seasoned e commerceveteran or just starting out,
you've come to the right place.
So sit back, relax, and let'sdive into the world of e
commerce together.
Welcome back to the e commercemade easy podcast.
Today, we're discussing emailmarketing with a special guest.
It's a topic we've discussedbefore on this podcast, but it
(01:26):
felt like it would be great ifwe brought a guest who
specializes in email marketingas it can really explode your
business growth.
I'm excited to introduce you toTracy Beakers.
Welcome, Tracy.
Speaker 2 (01:37):
Thanks for having me carry.
Speaker 1 (01:39):
Oh, you're so welcome .
Alright.
So before we dive in, I thoughI do wanna tell you a little bit
about Tracy and give you abackground behind her.
So Tracy, and I'm gonna readthis too so that I don't mess
anything up and miss something.
So Tracy is the founder and CEOof Tracy Bieber's Coaching.
Tracy has a proven track recordin marketing, sales and
business growth With twentyyears' experience, Tracy has
(02:00):
helped hundreds of entrepreneurswith everything from overcoming
the fear of sales to growingtheir business visibility
through organic marketingstrategies.
She is a public speaker and apublished author.
She's been featured on topbusiness podcast and has been a
regular contributor on one ofher hometown's premier TV shows.
She is a creator of two onlineprograms, business visibility
(02:24):
made easy and be a confidententrepreneur.
I met Tracy in a businessFacebook group that we're in
together, and we hit it offpretty much right away, and
she's always been super helpfulin that group and always giving
which I felt that would beperfect for her to be on our
podcast to help us out today.
So Let's jump right in intoemail marketing.
(02:44):
So again, Tracy, I'm so happyto have you on our podcast today
.
Speaker 2 (02:49):
Thanks.
I'm really excited to be here,and we didn't get it off.
And if I recall, it's because Idon't love tech and you do.
And I needed to to navigateGoogle Analytics or, no, the
changeover from UIG before.
No.
And you made that so easy.
So thank you.
Speaker 1 (03:06):
Oh, you're so welcome .
So god, I could help therebecause I I love tech.
So it's it's so fun.
Speaker 2 (03:12):
Yeah.
It's so thankful for peoplelike you, Carrie.
Really?
Speaker 1 (03:16):
Well, I'm thankful for people like you who can do,
like, the words in the emailmarketing better than I can.
So we can just mutually helpeach other.
Speaker 2 (03:23):
We can.
Absolutely.
Speaker 1 (03:24):
Alright.
So let's first talk about whyemail marketing is, like, your
number one thing that you reallyneed to be doing in business
success.
Speaker 2 (03:33):
Yeah.
How about that?
That's a great question.
So I like to say that the thenumber one thing you need in
your business is an email list.
And a lot of people will say,well, because I coach brick and
mortar entrepreneurs, as well asonline entrepreneurs.
I got my start here locallywith in my area with brick and
(03:54):
mortar entrepreneurs doing somesmall business center work
through the University ofArkansas.
So I've worked withentrepreneurs, you know, in in
every category.
And the the online entrepreneurseemed to get it right away
that they need the email list.
But the brick and mortar aresometimes or the product based
or sometimes a little morehesitant to come on board with
(04:14):
it.
But the truth of the matter isthat as business owners, we have
to have a way to not only stayin contact, regular contact with
our clients, but also top ofmind.
And a lot of people will myclients and students will say,
well, I'm gonna use social mediafor that.
Okay, that's awesome.
(04:35):
Social media is a great plan.
You definitely want to haveyour social media presence and
your online presence, all dialedin, and all that.
But Carrie, as you and I bothknow, social media could
disappear tomorrow.
I mean, if you look at it, Ithink it was a year or maybe it
was two years ago when Facebookand Instagram went dark for,
(04:55):
like, thirty six hours.
And I am part of Facebook askedme to be part of their meta
leaders network.
And we're all in a Facebookgroup together.
When the lights came back on,and everybody was able to get
back on the platform.
The sad thing was there werethousands of leaders in that
group with me whose businesseswere solely relying on social
(05:20):
media and they lost a lot ofmoney.
And it was the people that wereprepared with an email list
that were able to keep going andkeep making money and keep
staying top of mind and notmissing sales.
So Amy Porterfield is someonethat you and I both follow and
love.
And she said, during thatthirty six hour period, she
(05:40):
actually made fourteen thousanddollars.
But it was because she had anemail list.
And it was a couple of emailsto her list that talked about
one of her programs that's onEvergreen that people could buy
any time.
And it's because she wasn'trelying solely on social media.
So You've probably heard thissaying before that if we build
our businesses just on socialmedia, we're building on rented
(06:03):
land because we don't own it.
We don't own Facebook, Twitter,Pinterest, Snapchat, TikTok,
Instagram, not LinkedIn, none ofthose.
And we don't control thealgorithm there.
I mean, we have zero, I couldtell Facebook all day long that
Carrie is my BFF, and I want herto see everything that I post.
But Facebook is not gonnalisten to me, you know?
(06:27):
And so I have girlfriendsthat'll say, we're connected.
Why am I not seeing your stuff?
And I'm like, I have no idea.
So we, you know, we don't just,we just don't have any control
over it.
And so the best way to makesure you stay top of mind and
regularly connected with yourclients is through that email
list.
Speaker 1 (06:48):
I totally agree with that because we've been I mean,
as tegies, we've been on socialfor a long time and we used to
have an email newsletter listthat I would regularly email.
And by about the time COVID hit, I took a break for two or
three years and didn't emailthat list.
Right?
And just as soon as I kick thatback up, I got a brand new
(07:11):
client from my email list, notfrom social media, but from my
email list.
So I totally agree with you.
And the open rate is usuallypretty high on the email and
conversion rate versus socialmedia.
Speaker 2 (07:22):
Exactly.
I don't know the exactpercentage.
I wanna say it's like fivepercent of your audience is
gonna see what you do on socialmedia.
But is it forty percent?
Oh, more likely to see it andand consummate through email.
I I don't know.
Don't quote me.
Speaker 1 (07:39):
Sounds about right.
Yeah.
I
Speaker 2 (07:40):
don't need to be quoting statistics, but just
like I don't need to be tryingto do the text
Speaker 1 (07:46):
too funny.
Alright.
So then if you were a businessand you wanted to either have an
email list or grow an emaillist without, like, creating a
bunch of lead magnets or paidads and lead magnets or if
somebody's not familiar who'slistening to us, you know, more
like it's a free PDF orsomething like that where you're
(08:08):
giving them value in exchangefor the email.
So how would you, like, growtheir email list here?
Speaker 2 (08:15):
Yeah.
There's lots of differentstrategies that a business owner
can use in it.
Your tends on who theiraudience is, where they're gonna
find them, and what they do.
So if it's I was giving a atalk to a group the other day
that are all brick and mortarand largely product based.
And so I gave the example of mychiropractor my chiropractor is
(08:36):
a great example of somebody whodoes this really well.
When you go in and you'reonboarded as a patient, You fill
out that information while theyput your email address in their
email system so that they cancontinue to nurture you and send
you information.
My there's a boutique that Ilove here in town.
They do the same thing.
(08:56):
So even if so if you're ifyou're service based brick and
mortar like a chiropractor'soffice or a massage therapy or a
neurofeedback, it doesn'tmatter if you're doing that or
you're like a boutique sellingwomen's clothing or shoes or
children's clothing or somethinglike that.
The the system that you do thisis the same.
You ask the client for theemail address.
(09:18):
And you go ahead and and gettheir permission obviously to
add to the email address.
And then you continue tonurture them.
If you think about it, there'sthe the store bath and body
works does an amazing job ofthis.
Anytime you go check out attheir with one of their cashiers
, they're gonna say, are you onour email list?
May I have your email?
I mean, they don't even youknow, they're just, like, right
out of the gate.
(09:39):
They don't even say, hello.
Most of the time, it's, like,May I have your email?
And I'm like, oh my gosh, youdid such a good job of this, but
then they continue to nurtureyou and send you things and, you
know, remind you of what's onsale and things like that.
So there's lots of differentcreative ways you can do that
and capture that email addressof your client.
One of the fun ways to do it isby asking what's what's your
(10:03):
birthday and what's your emailaddress and then making sure
that they get like an ecard or alittle note on their birthday,
that's always fun.
And then if you're an onlineentrepreneur like you and I were
talking about Lead magnets area great foundational start.
I always want my onlineentrepreneurs to have two to
three really great free opt insthat people can opt in for and
(10:25):
land on your email list.
One of mine is how to haveauthentic conversations in the
dev units, where I teach peoplehow to have human being warm
kind conversations that arenetworking conversations, much
like you'd have in person, butit takes place in the DMs.
So that it can grow theirbusiness.
Well, people wanna opt intothat because they struggle with
(10:45):
what do I say when I connectwith a new person?
And so by opting into that,they're gonna follow my email
list.
Now, I like to take things alittle step further.
I have about ten strategiesthat I developed by myself.
Because every list buildingtraining that I've ever been
through, they were teaching meeither to run paydads, which I'm
not going to do because thoseare and exercise in utility in
(11:08):
my opinion, and it can be amassive waste of money, which
they were for me, unfortunately.
Or they're teaching you how tocreate a lead magnet and post it
out on social media, whichagain is awesome.
It's a great foundational piece.
But I thought to myself, youknow, my list is growing, but
there's gotta be other ways Ican do this.
And so we wanna make sure goingback to those foundational
(11:30):
pieces that they were talkingabout how lead magnet can be a
foundational piece.
One of the strategies that I'vedeveloped is how to use your
personal Facebook profile oryour Instagram profile wherever
you are to grow your email list.
And for me, when you land on myFacebook personal profile, I
make sure that not only is mythe entire menu of Tracy
(11:51):
Bieber's coaching there in theabout section, in the contact
section, all of my links arethere.
So you can connect me with meanywhere you want.
But I use the cover photo asprime real estate to promote
something in my business.
If I am entering a a time whereMy eight week group coaching
(12:11):
program is going to reopen.
My cover photo will beshowcasing, signing up for a
live master class, or that thedoors are open to the group
coaching program.
And by putting a little clickhere graphic on that cover photo
, that makes people click on it.
And a lot of people don't knowthis, but I little description
box is gonna open up to theright, and that's where you can
put all the hyperlinks ofwhatever it is you're
(12:32):
advertising on that cover photo.
And then if I'm not in a launch, what you'll see on my cover
photo is come join my freeFacebook group.
And again, it instructs you onthat cover photo to click here.
Because when you click on thecover photo, then you can grab a
link to my Facebook group.
The same thing goes for yourbusiness profile, your Facebook
business page, you wanna havethat maxed out as well and use
(12:54):
that cover photo to allowsomebody to land on your email
list, whether it be for them tograb the link to your free
Facebook group, or grab a linkto a lead packet, or download
your latest podcast episode, oryour blog, and hope in your
podcast episodes and in yourblogs, you've got a way for them
to opt in to do something withyou.
(13:14):
So those are just some of theways that, you know, we can talk
about email list growth outsideof creating lead magnets.
Speaker 1 (13:23):
Yeah.
That totally makes sense.
And I actually remember ushaving conversations for the
first time in Facebook Messengerwhen we really didn't quite
know each other at first.
And honestly, you did a reallygreat job of just being friendly
and helpful, and I was superimpressed by that rather than
you know, sometimes people willjust be super spammy in
(13:45):
messenger and you really werejust you just showed up to be
genuinely you and and justhelpful and invited me into your
free Facebook group, which Ilove.
It's a great Facebook group,and we will link to that in the
show notes.
If you're listening to this, Iwanna get into Tracy's Facebook
group.
So Yeah.
But yeah.
No.
It's something I've beenlearning a lot lately is is the
(14:05):
banners at the top because I'mso used to using my personal
Facebook as my personal Facebookand not having a banner for my
business up there even thoughwe're almost twenty one years
old now.
Speaker 2 (14:17):
Right?
Right?
And I get it.
I have clients that'll say tome, okay, Tracy, but it's my
personal Facebook profile.
And I and I totally understandit.
And I'm not saying I want youto post about your business all
the time on your personalprofile, not at all.
In fact, I think a good rule ofthumb.
And one of my clients justasked me this today.
She's like, give me thepercentage of how much do I post
(14:40):
on my personal profile about mybusiness?
And I said twenty percent.
Start with that.
Do a couple of posts a weekabout your business or one post
a week about your business, butdo allow your profile to reflect
you and your business so thatpeople know exactly how to take
the next step with you becauseas you and I found out, we're in
a Facebook group together, andthat's how I met you.
(15:02):
And when you go to postsomething really cool about tech
, And I see oh, I'm like, oh,Carrie posted this thing about
changing from UA to GA four.
I need to connect with her.
I need to know who this girl is.
She really knows or stuff.
Well, your nine times out often, your personal profile is
what's going to appear in thatFacebook group.
(15:22):
There are sometimes when agroup will allow you to join as
a business page, but it's up tothe person who owns the group,
whether or not they allow you todo that.
In my group, I want peoplejoining under their personal
profile because as you know, I'mall about human connection and
I don't want businessesconnecting with businesses.
I want humans connecting withhumans.
And so being in that group,your personal profile is gonna
(15:45):
is what's gonna be reflected,not your business page.
And so I see something cool youposted about GA four, and I
think, oh, I need a higher carry.
And if I went to click on yourpersonal profile, and there was
no information about you, nowebsite links, no way for me to
connect with you further orreally see what you were all
about before I just if I wannaconnect with you further.
(16:07):
Well, that's where theconnection stops.
And so, you know, one of myclients was really hesitant to
do this.
She coaches, parents, childrenwho have ADHD, and she has an
amazing brick and mortarbusiness up in Cape Cod.
And so I was helping her getinto the online space with her
new courses in programs.
And I told her I said, wereally need to use your personal
profile that way.
(16:28):
We really need to make yourcover photo showcase what you
want people to do with you whenthey land there.
You know, who you are, what youdo, who you serve, and do you
want them to book a call withyou?
Do you want them to to grab afree lead magnet?
Do you want them to join yourFacebook group?
Do you want them to join yourlive masterclass?
And when she did that, She hadfriends and family reaching out
(16:50):
going, oh my gosh, I had no ideawhat you did.
My neighbor or my friend atchurch or my son and so that I'm
connected with, their childjust got diagnosed with ADHD.
Can I connect you with them?
And so it's amazing how whenour friends and family really
understand what we do, they canhelp bring us business too.
Speaker 1 (17:11):
Yeah.
I completely agree with thatbecause honestly most of my
friends and family don't evenknow what I see.
Speaker 2 (17:19):
Right.
Right.
I my husband's my biggestcheerleader, but Carrie, I don't
.
I if you ask him what I do,he'd be like, She's business
coach, and that's you know,that's about it.
Speaker 1 (17:31):
That's too funny.
Do you have any other, like,outside of the box?
Type of ways to also build youremail list that you can think
of that's a little bit more newunique.
Speaker 2 (17:41):
I love having a free Facebook group.
I really do.
For most businesses, it makesperfect sense.
Because it's an easy yes when Iinvite somebody to my Facebook
group First of all, I don'tinvite everybody.
I do get to know people in theDMs, and I do like to connect
with people and have aconversation and find out what
they're all about.
And make sure that they are awarm kind, you know, person
(18:03):
that's not gonna come in andspam my group.
Speaker 1 (18:05):
Mhmm.
Speaker 2 (18:06):
And once I get past that heart, and And if they're
an expert in their field, thenthat's a no brainer for me.
I want them to come into mygroup to meet the members that
are in there.
Because, yeah, I'm a businessand sales coach, but there are
things that I am not an expertin.
I'm not an expert in how tobuild a podcast.
I'm not an expert in how tomonetize your blog.
I'm not an expert on GA UA toGA four and some of those other
(18:29):
techie things.
And so I want experts in mygroup to help support the
members that are there.
But when I meet somebody, I cansay, hey, I've got this great
group.
You know, this is what we'reall about.
If you're an entrepreneur, youcan come in, you can promote
yourself anytime, and you canget support when you need it.
Well, that's a really easy yes.
For them because I'm not askingthem to buy anything.
(18:50):
I'm not asking them to evengive me their email address.
But when they go to my Facebookgroup to join, the way I have
the membership question set up,it does compel them to want to
give me their email addressbecause of what I'm offering
them when they come in andanswer the membership question.
So my Facebook group grows myemail list by hundreds of people
(19:10):
every single month because I domeet so many people and they
are looking for a place likewhat I have.
But one of my clients helpsparents of children who have a
mental health diagnosis.
And she asked me, she said, doyou think a free Facebook group
would be good for me?
And I said, I think it's anabsolute no brainer for you
because I mean, think about whenyour trial got diagnosed, how
(19:34):
much googling did you have to doto find the answers you were
looking for and the support youneeded She was like, oh my gosh,
it was crazy.
She said I it was all the timeI was googling this, I was
googling that, and I never knewif I got good information, and
then I couldn't find a supportgroup that I really felt
comfortable and I said, well,you can create that community.
And from that, it will it'llbuild your email list, but then
(19:56):
from that, you'll probably havea lot of clients that wanna hire
you because you can help them.
So that's kind of a littleoutside the box thing that a lot
of people don't consider.
And then just networking online.
You know, we talked abouthaving authentic conversations
in the DMs.
And I think the reason why I'mso good at it in the online
(20:17):
space is because I have overtwenty years of experience in
marketing and sales and businessgrowth in the corporate sector
where it was all about meetingpeople person to person and
networking at chamber events androtary events and things like
that.
And so I'm very used to findingout, you know, who you are, who
you serve, what you do, andthen helping you, if I can
(20:39):
connect you with somebody else,that's what networking is all
about.
And so a lot of people gettripped up with the DM's because
they think there's a there's ait's like their brain wants to
think about it differently.
And so what I always say is theconversation is the same.
It's just the location of theconversation that's changed.
(20:59):
So instead of you and I meetingat a Chamber of Commerce event
and having an in personconversation, we're meeting in a
Facebook group.
Or a virtual event.
And then we're extending thatconversation where we probably
would have extended it into acoffee shop.
Now we're extending it into theDMs.
And that's where, again, whenpeople get curious about you and
(21:20):
they wanna know more about youand they go to your personal
profile, that's that's how thethe funnel starts is they land
on that personal profile whetheryou are in a Facebook group
with them and you postedsomething in full.
Or you're having a conversationwith them in the DMs and they
think you're cool.
You know, but we always want tobe list building and and
showing people how they can howthey can link on our email.
Speaker 1 (21:42):
Yeah, that totally makes sense to me because I I
mean, I couldn't count how manytimes that I have seen somebody
in a Facebook group eitherhelping or asking question, and
that's one of the first things Ido.
I go look at their Facebookprofile where I might try to see
if they're on LinkedIn as welland get a little bit more
information about them.
But yeah, I totally do that.
I'll go look and and find outmore about them, and then I
(22:04):
might engage with them once Ifeel a little bit more
comfortable and get to know them.
And then you can just have thatnormal a conversation like you
would in person or on the phone.
Speaker 2 (22:13):
Right?
Exactly.
Exactly right.
I don't want anybody to misstheir next great connection, you
know, whether it's a new clientor a potential collaboration
partner like what you and I aredoing?
I mean, you know, if I didn'thave my personal profile dial
dialed in, you might not havethought I was, you know, an
expert in my subject matterenough to ask me to be a guest
(22:34):
on your podcast, and I wouldhave missed this opportunity.
Speaker 1 (22:37):
Yeah.
Totally agree with that.
Yeah.
Alright.
So let's say we have a goodemail list now or we have some
momentum on our email list.
How do you what do you say toyour subscribers to really
nurture them and keep them onyour email list and keep them
engaged?
How do you keep thatconversation going when you feel
like you're just kinda talkingto a computer when you type your
(22:59):
newsletter rather than talktalking to a friend or a
customer or something that's onthe other end.
How do you how do you deal withthat?
Speaker 2 (23:06):
Yeah.
That's like a really greatquestion.
So I do recommend that if atall possible, People email at
their list once a week.
Now, if that sounds too much,that's okay.
Do it once a month.
Then work up to twice a month.
Then see if you can work up tofour times a month.
And if you think about it, yourfavorite store is probably in
(23:27):
your inbox turn three times aday.
There are retail stores thatI'm like, really, you just sent
me an email this morning.
But, you know, so they're theydon't have any problem doing it.
Now I don't recommend you dothat.
Don't don't email your listmore than once a day, but you
know what I'm saying?
Once a week is heat.
And I love what you just saidthat my answer is exactly the
(23:47):
key to my answer is in what youjust said.
I want them to have aconversation.
First of all, when we write anemail, we don't wanna write it
to a group of people.
So it it so let me let me giveyou an example.
So which one of these feelsbetter if you were to open the
email and I said, hey, everybody.
I hope you've had a great weekor if what you see is, hey,
(24:10):
Carrie.
Gosh, it's breaking hot here inArkansas.
I hope, you know, it's not sohot where you are.
We're about to melt down overhere.
Which one of those feels better?
Speaker 1 (24:20):
Definitely number two ,
Speaker 2 (24:22):
because I use your name and because I'm addressing
you.
And so it's kind of like the inperson conversation that is no
different when you get to theDMs.
It's no different when you getto the email.
You're having a conversationwith one person.
It's like you're sitting acrossfrom them at a coffee shop and
(24:43):
you're saying something aboutyour day.
You're asking them about them,and then you're gonna give them
some really cool information.
And your emails don't have tohave like fireworks and
sparklers attached to They donot have to be magnificent over
the top things every single week.
My emails I've gotten in kindof a cycle and a group with it
(25:03):
where my Tuesday email will tellyou what's gonna be my live
topic on Thursday in my Facebookgroup.
So that you'll join me if it'sa topic that appeals to you.
And then my email on Friday isthe replay of the day before the
training.
Hey, Carrie, did you miss thelive training yesterday all
about XYZ?
(25:23):
No worries.
I got your link here.
Go ahead and click on it andlisten to the replay.
And and this is what's gonna goon next week and I'll see you
then.
And then sometimes my emailsare hey, Carrie, I heard this
really great podcast.
This gal named Carrie's gotthis really great podcast, and
she was interviewing this galnamed Tracy who knows all about
email list growth.
And I wanted to share it withyou because I thought it was
(25:45):
valuable.
You can totally do somethinglike that.
You could say, hey, did you seethis this article in Forbes
Magazine about you know, how AIis taking over the world?
Do you think it really is ornot or whatever?
But think about your audience.
What do they need?
What can you give them?
What do they want to hear andprovide it?
(26:06):
And again, it doesn't have tobe original content to you every
single time.
One of my clients is in thehealth and wellness space.
And she teaches yoga andmeditation, mindfulness, and
nutrition.
And so she'll take a littletidbit.
She does make a a traditionalnewsletter.
And she goes out a couple timesthem up.
(26:26):
And she'll take a littlesnippet of each of those
categories and give themsomething, like a recipe or a
mindfulness practice tip, or ameditation tip or something like
that.
Speaker 1 (26:39):
One thing I think I find especially as business
owners, it's it's so hard to notbe formal in your newsletters
and then your emails.
Do you have any good tricks onhow to break that habit because
I know that we kinda have thathabit here still, and it's
something I'm still trying tobreak after a couple years of re
igniting our email list, butit's so easy just to feel like I
(27:03):
need to be formal because it'sa business when when I really
shouldn't because that's not agood way to connect.
Speaker 2 (27:09):
Right?
And and it's because we weretrained, I mean, like, trained
in high school and college onthat.
Anytime you got to write anessay, it's got to be, what, the
five point essay where you dothe intro, and then you got the
three paragraphs about the thisthing, and then you've got the
outro and, you know, that allthat grammar and punctuation and
all that jazz, it's still inthe back of my mind.
(27:31):
When I go to write something,I'm I'm I'm sitting over there
talking, I'm going, oh, myEnglish teacher would absolutely
hate this email.
You know, but you have to writelike you talk.
And for me, I'm southern, and Italk fast, and I tend to make
up words.
And so I literally will justwrite like I talk.
Because I want it to feel likewe're having a conversation.
(27:54):
I don't want it to feel likethere's this robotic voice that
wrote the email.
You know, and I wanted to havemy personality.
You want to let yourpersonality shine through,
whether you're goofy like I amand you make up words, or you
fumble words or put things indifferent order or you have
(28:15):
funny little things that you say, like, I love to say happy
Friday, eat day, every Thursday.
That's just something thatstuck with me for a long time.
And so I'll do that.
That's part of my brand.
So if you have, you know, waysthat you phrase something or
something in your business thatyou're always saying, like, I'm
always saying, all roads need tolead to list building.
You know, those are things thatyou'll see regularly in my
(28:36):
emails, but The key is toremember that you're writing to
another human being.
There's a there's a human beingon the other end of that email
that's gonna open it and read it.
And you want to have yourpersonality leak off the page to
that person.
Have it feel like you aresitting in front of them and
they're they're listening to youtalk rather than just reading
(28:59):
something that is grammaticallycorrect.
And and and that brings upanother point.
Emails are skinned.
The most important parts of theemail are the subject line, and
the p s at the bottom.
Everything else is skinned.
So my English teacher reallywould hate my emails because
literally sometimes it's oneline.
(29:20):
I write one sentence and thenthere's a couple of spaces for
white space and one moresentence and a couple of spaces
and white space.
But it's because I want myreader's eye to be able to
easily skim and get the meat ofwhat I'm trying to say.
Because I don't know about you,but if I opened an email where
there's a paragraph that hasmore than three lines on it, my
(29:42):
brain is going I was like, Idon't have time to read that
right now.
And so you run the risk of yoursubscribers other people on
your list not actually readingthe email.
But, yeah, just make itskimmable.
Put put emojis in it.
Now, not too many emojis.
I've seen some emails where somany emojis on it.
I can't even I can't even findthe words.
So, you know, right like youtalk, that that's that's the
(30:05):
bottom line.
Speaker 1 (30:06):
Yeah.
I do find that the emails I'mon, I read the ones more that
are more written like you talkrather than super formal.
So I I I completely get thatand understand that.
And there's certainly somethingI'm really working to for us to
do is right like I right rightlike we talk because we're just,
you know, such an old business.
We still write old school.
(30:27):
Still.
It it really is hard to break.
Alright.
So let me ask you though.
Okay.
What's one thing you wish youknown sooner about email
marketing?
Speaker 2 (30:40):
Oh, gosh.
That's a great question.
What I wish I'd known soonerwas that there were more ways to
grow an email list besides paidads and just creating relief
magnets.
Because when I first startedout, that's all I heard.
And that's why, you know, Ihave more I have all these other
(31:04):
strategies that I can teach.
Because once I dialed that in,in addition to the lead magnets,
the list growths just took offorganically.
And then not being afraid toemail the list, you know, people
will Right.
Have people subscribe to theirlint and and then off they will
(31:27):
how regularly are you emailing?
And then they just stare at melike, I don't wanna answer that
question.
Because they haven't emailedthem yet.
But, you know, if if people areattracted enough to what you're
offering, to join you and givetheir email address.
That's a huge complimentbecause that's a big deal to get
(31:48):
somebody's email address.
And then then we need to knowthat they know us, they like us.
Right?
And then we need to just goahead and email them regularly.
So, you know, the importance ofthat consistent regular email
even if it feels like what I'msaying that day doesn't seem all
that important.
It's important to reach out andmake that connection.
Speaker 1 (32:11):
Yeah.
I'd have to agree with thatbecause I do know that, like, if
I'm on an email list thatrarely emails me, I won't
remember them.
And then when they do email meout of the blue, I'm like, why
is this person emailing me?
So I think that's somethingthat people really need to get
in their is it is reallyimportant to set that regularity
, whether it's once a month oronce a week Yes.
(32:32):
Because the more familiarpeople are with you, the more
likely they're gonna open youremails and actually read them
rather than unsubscribe fromthem and wonder why the heck you
sent them an email to beginwith.
Right?
Speaker 2 (32:45):
Exactly.
Exactly.
I have that happen too.
I'll get an email and I'm like,did I sign up for this?
I don't know who this person is.
Speaker 1 (32:53):
Completely agree.
Alright.
So I think that's a great like,I don't wanna give everybody
too much to chew on.
I think that's just such agreat tidbits that we've done
there, Tracy.
So so thank you so much.
So where can we find you if oneof our listeners wants to learn
more about Tracy Beavers.
Speaker 2 (33:14):
I would love for everybody to find me in my free
Facebook group It's called be acompetent entrepreneur.
Get visible and grow yourincome.
And I go live there everyThursday at eleven thirty with
new training.
I bring in guest experts.
We do a really fun seriescalled the Entrepreneur
inspiration interview where weinterview one of our members
about their journey.
Just to kind of normalize theconversation about how exciting
(33:39):
it is to build a business andhow scary it is to build a
business and you know, all thestuff that happens in between.
Those are some really funconversations as well.
And they can get support withwhatever they need because
there's awesome people they'relike like you that understand
tech.
And, you know, they can I had agal close the other day with a
ConvertKit question, and she hadfive people support her and
(34:01):
answer her and get her where sheneeded to go?
So it's it's just a great group, but I'd love it for everybody
to join us there.
Speaker 1 (34:07):
That's really awesome .
I I actually absolutely lovethat you do.
The way you do your Facebookgroup is absolutely wonderful.
I love how much you give in itand just the community just
tries to help everybody out.
I just love that.
Speaker 2 (34:20):
Thank you.
I appreciate that.
I it just makes my heart sohappy.
When somebody posts and theyneed help and then, you know,
three or four people rush theirrescue.
It just it's great.
Speaker 1 (34:31):
Right.
Yeah.
No.
It's it's just building suchgreat friendships.
Too, and just great connections.
Thanks.
Well, thank you so much forbeing on our podcasts today.
I had so much fun talking withyou again.
I know we've only talked inperson.
I think this is number two time.
But I absolutely love talkingto you, and thank you so much
(34:52):
for being on our podcast today.
Speaker 2 (34:53):
Thank you, Carrie.
I really appreciate theopportunity, and I'm glad that
she asked me to come come helpyour audience with email
marketing?
Speaker 1 (35:00):
Well, I think it's definitely something people need
to pay attention to and theyforget to.
So I appreciate your expertisetoday.
Thanks.
Thanks for tuning in to thisspecial Encore episode with
Tracy Beavers.
I know for me personally Icould listen to Tracy's advice
more than wants to really let itsink in.
I hope you thoroughly enjoyedour discussion with Tracy today.
(35:21):
Be sure to visit our show notesat e commerce made easy podcast
dot com forward slash fortynine to connect more with Tracy
and to get our notes on thespecial episode.
Be sure to subscribe to ourpodcast wherever you're
listening with us on a YouTubechannel or on a podcast player,
so you don't miss out on anyupcoming episodes and we'd love
(35:41):
to hear what you'd think too.
Drop us an email atpodcastbcsengineering dot com
with any questions on emailmarketing or any website or
ecommerce questions you may have.
And we will see you next week.
We have a special guest on this Encore episode of
the e commerce made easy podcast.
Tracy Beavers is an expert inmarketing sales and business
growth.
Since originally recording thisepisode in the fall of twenty
twenty three, I've had thepleasure to work with her and
her business visibility madeeasy course as well as in the
alumni group.
(00:21):
Tracey's down to earth wealthand knowledge really resonates
with me and many of the othersuccessful entrepreneurs in this
group.
So in this interview with Tracy, we'll be diving into email
marketing what it is, how togrow it, and what to say once
you've grabbed their attention.
No matter how familiar withemail marketing, I'm sure you'll
find great golden nuggets topropel your business forward.
(00:43):
Welcome to the e commerce madeeasy podcast.
I'm your host, Kerry Saunders.
When we started this business,all I had was a couch, a laptop,
and a nine month old.
My main goal, to help others.
Now with over twenty years inthe e commerce building image
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily understandful
(01:04):
bits to help others besuccessful in their online
business.
You're a seasoned e commerceveteran or just starting out,
you've come to the right place.
So sit back, relax, and let'sdive into the world of e
commerce together.
Welcome back to the e commercemade easy podcast.
Today, we're discussing emailmarketing with a special guest.
It's a topic we've discussedbefore on this podcast, but it
(01:26):
felt like it would be great ifwe brought a guest who
specializes in email marketingas it can really explode your
business growth.
I'm excited to introduce you toTracy Beakers.
Welcome, Tracy.
Speaker 2 (01:37):
Thanks for having me carry.
Speaker 1 (01:39):
Oh, you're so welcome .
Alright.
So before we dive in, I thoughI do wanna tell you a little bit
about Tracy and give you abackground behind her.
So Tracy, and I'm gonna readthis too so that I don't mess
anything up and miss something.
So Tracy is the founder and CEOof Tracy Bieber's Coaching.
Tracy has a proven track recordin marketing, sales and
business growth With twentyyears' experience, Tracy has
(02:00):
helped hundreds of entrepreneurswith everything from overcoming
the fear of sales to growingtheir business visibility
through organic marketingstrategies.
She is a public speaker and apublished author.
She's been featured on topbusiness podcast and has been a
regular contributor on one ofher hometown's premier TV shows.
She is a creator of two onlineprograms, business visibility
(02:24):
made easy and be a confidententrepreneur.
I met Tracy in a businessFacebook group that we're in
together, and we hit it offpretty much right away, and
she's always been super helpfulin that group and always giving
which I felt that would beperfect for her to be on our
podcast to help us out today.
So Let's jump right in intoemail marketing.
(02:44):
So again, Tracy, I'm so happyto have you on our podcast today
.
Speaker 2 (02:49):
Thanks.
I'm really excited to be here,and we didn't get it off.
And if I recall, it's because Idon't love tech and you do.
And I needed to to navigateGoogle Analytics or, no, the
changeover from UIG before.
No.
And you made that so easy.
So thank you.
Speaker 1 (03:06):
Oh, you're so welcome .
So god, I could help therebecause I I love tech.
So it's it's so fun.
Speaker 2 (03:12):
Yeah.
It's so thankful for peoplelike you, Carrie.
Really?
Speaker 1 (03:16):
Well, I'm thankful for people like you who can do,
like, the words in the emailmarketing better than I can.
So we can just mutually helpeach other.
Speaker 2 (03:23):
We can.
Absolutely.
Speaker 1 (03:24):
Alright.
So let's first talk about whyemail marketing is, like, your
number one thing that you reallyneed to be doing in business
success.
Speaker 2 (03:33):
Yeah.
How about that?
That's a great question.
So I like to say that the thenumber one thing you need in
your business is an email list.
And a lot of people will say,well, because I coach brick and
mortar entrepreneurs, as well asonline entrepreneurs.
I got my start here locallywith in my area with brick and
(03:54):
mortar entrepreneurs doing somesmall business center work
through the University ofArkansas.
So I've worked withentrepreneurs, you know, in in
every category.
And the the online entrepreneurseemed to get it right away
that they need the email list.
But the brick and mortar aresometimes or the product based
or sometimes a little morehesitant to come on board with
(04:14):
it.
But the truth of the matter isthat as business owners, we have
to have a way to not only stayin contact, regular contact with
our clients, but also top ofmind.
And a lot of people will myclients and students will say,
well, I'm gonna use social mediafor that.
Okay, that's awesome.
(04:35):
Social media is a great plan.
You definitely want to haveyour social media presence and
your online presence, all dialedin, and all that.
But Carrie, as you and I bothknow, social media could
disappear tomorrow.
I mean, if you look at it, Ithink it was a year or maybe it
was two years ago when Facebookand Instagram went dark for,
(04:55):
like, thirty six hours.
And I am part of Facebook askedme to be part of their meta
leaders network.
And we're all in a Facebookgroup together.
When the lights came back on,and everybody was able to get
back on the platform.
The sad thing was there werethousands of leaders in that
group with me whose businesseswere solely relying on social
(05:20):
media and they lost a lot ofmoney.
And it was the people that wereprepared with an email list
that were able to keep going andkeep making money and keep
staying top of mind and notmissing sales.
So Amy Porterfield is someonethat you and I both follow and
love.
And she said, during thatthirty six hour period, she
(05:40):
actually made fourteen thousanddollars.
But it was because she had anemail list.
And it was a couple of emailsto her list that talked about
one of her programs that's onEvergreen that people could buy
any time.
And it's because she wasn'trelying solely on social media.
So You've probably heard thissaying before that if we build
our businesses just on socialmedia, we're building on rented
(06:03):
land because we don't own it.
We don't own Facebook, Twitter,Pinterest, Snapchat, TikTok,
Instagram, not LinkedIn, none ofthose.
And we don't control thealgorithm there.
I mean, we have zero, I couldtell Facebook all day long that
Carrie is my BFF, and I want herto see everything that I post.
But Facebook is not gonnalisten to me, you know?
(06:27):
And so I have girlfriendsthat'll say, we're connected.
Why am I not seeing your stuff?
And I'm like, I have no idea.
So we, you know, we don't just,we just don't have any control
over it.
And so the best way to makesure you stay top of mind and
regularly connected with yourclients is through that email
list.
Speaker 1 (06:48):
I totally agree with that because we've been I mean,
as tegies, we've been on socialfor a long time and we used to
have an email newsletter listthat I would regularly email.
And by about the time COVID hit, I took a break for two or
three years and didn't emailthat list.
Right?
And just as soon as I kick thatback up, I got a brand new
(07:11):
client from my email list, notfrom social media, but from my
email list.
So I totally agree with you.
And the open rate is usuallypretty high on the email and
conversion rate versus socialmedia.
Speaker 2 (07:22):
Exactly.
I don't know the exactpercentage.
I wanna say it's like fivepercent of your audience is
gonna see what you do on socialmedia.
But is it forty percent?
Oh, more likely to see it andand consummate through email.
I I don't know.
Don't quote me.
Speaker 1 (07:39):
Sounds about right.
Yeah.
I
Speaker 2 (07:40):
don't need to be quoting statistics, but just
like I don't need to be tryingto do the text
Speaker 1 (07:46):
too funny.
Alright.
So then if you were a businessand you wanted to either have an
email list or grow an emaillist without, like, creating a
bunch of lead magnets or paidads and lead magnets or if
somebody's not familiar who'slistening to us, you know, more
like it's a free PDF orsomething like that where you're
(08:08):
giving them value in exchangefor the email.
So how would you, like, growtheir email list here?
Speaker 2 (08:15):
Yeah.
There's lots of differentstrategies that a business owner
can use in it.
Your tends on who theiraudience is, where they're gonna
find them, and what they do.
So if it's I was giving a atalk to a group the other day
that are all brick and mortarand largely product based.
And so I gave the example of mychiropractor my chiropractor is
(08:36):
a great example of somebody whodoes this really well.
When you go in and you'reonboarded as a patient, You fill
out that information while theyput your email address in their
email system so that they cancontinue to nurture you and send
you information.
My there's a boutique that Ilove here in town.
They do the same thing.
(08:56):
So even if so if you're ifyou're service based brick and
mortar like a chiropractor'soffice or a massage therapy or a
neurofeedback, it doesn'tmatter if you're doing that or
you're like a boutique sellingwomen's clothing or shoes or
children's clothing or somethinglike that.
The the system that you do thisis the same.
You ask the client for theemail address.
(09:18):
And you go ahead and and gettheir permission obviously to
add to the email address.
And then you continue tonurture them.
If you think about it, there'sthe the store bath and body
works does an amazing job ofthis.
Anytime you go check out attheir with one of their cashiers
, they're gonna say, are you onour email list?
May I have your email?
I mean, they don't even youknow, they're just, like, right
out of the gate.
(09:39):
They don't even say, hello.
Most of the time, it's, like,May I have your email?
And I'm like, oh my gosh, youdid such a good job of this, but
then they continue to nurtureyou and send you things and, you
know, remind you of what's onsale and things like that.
So there's lots of differentcreative ways you can do that
and capture that email addressof your client.
One of the fun ways to do it isby asking what's what's your
(10:03):
birthday and what's your emailaddress and then making sure
that they get like an ecard or alittle note on their birthday,
that's always fun.
And then if you're an onlineentrepreneur like you and I were
talking about Lead magnets area great foundational start.
I always want my onlineentrepreneurs to have two to
three really great free opt insthat people can opt in for and
(10:25):
land on your email list.
One of mine is how to haveauthentic conversations in the
dev units, where I teach peoplehow to have human being warm
kind conversations that arenetworking conversations, much
like you'd have in person, butit takes place in the DMs.
So that it can grow theirbusiness.
Well, people wanna opt intothat because they struggle with
(10:45):
what do I say when I connectwith a new person?
And so by opting into that,they're gonna follow my email
list.
Now, I like to take things alittle step further.
I have about ten strategiesthat I developed by myself.
Because every list buildingtraining that I've ever been
through, they were teaching meeither to run paydads, which I'm
not going to do because thoseare and exercise in utility in
(11:08):
my opinion, and it can be amassive waste of money, which
they were for me, unfortunately.
Or they're teaching you how tocreate a lead magnet and post it
out on social media, whichagain is awesome.
It's a great foundational piece.
But I thought to myself, youknow, my list is growing, but
there's gotta be other ways Ican do this.
And so we wanna make sure goingback to those foundational
(11:30):
pieces that they were talkingabout how lead magnet can be a
foundational piece.
One of the strategies that I'vedeveloped is how to use your
personal Facebook profile oryour Instagram profile wherever
you are to grow your email list.
And for me, when you land on myFacebook personal profile, I
make sure that not only is mythe entire menu of Tracy
(11:51):
Bieber's coaching there in theabout section, in the contact
section, all of my links arethere.
So you can connect me with meanywhere you want.
But I use the cover photo asprime real estate to promote
something in my business.
If I am entering a a time whereMy eight week group coaching
(12:11):
program is going to reopen.
My cover photo will beshowcasing, signing up for a
live master class, or that thedoors are open to the group
coaching program.
And by putting a little clickhere graphic on that cover photo
, that makes people click on it.
And a lot of people don't knowthis, but I little description
box is gonna open up to theright, and that's where you can
put all the hyperlinks ofwhatever it is you're
(12:32):
advertising on that cover photo.
And then if I'm not in a launch, what you'll see on my cover
photo is come join my freeFacebook group.
And again, it instructs you onthat cover photo to click here.
Because when you click on thecover photo, then you can grab a
link to my Facebook group.
The same thing goes for yourbusiness profile, your Facebook
business page, you wanna havethat maxed out as well and use
(12:54):
that cover photo to allowsomebody to land on your email
list, whether it be for them tograb the link to your free
Facebook group, or grab a linkto a lead packet, or download
your latest podcast episode, oryour blog, and hope in your
podcast episodes and in yourblogs, you've got a way for them
to opt in to do something withyou.
(13:14):
So those are just some of theways that, you know, we can talk
about email list growth outsideof creating lead magnets.
Speaker 1 (13:23):
Yeah.
That totally makes sense.
And I actually remember ushaving conversations for the
first time in Facebook Messengerwhen we really didn't quite
know each other at first.
And honestly, you did a reallygreat job of just being friendly
and helpful, and I was superimpressed by that rather than
you know, sometimes people willjust be super spammy in
(13:45):
messenger and you really werejust you just showed up to be
genuinely you and and justhelpful and invited me into your
free Facebook group, which Ilove.
It's a great Facebook group,and we will link to that in the
show notes.
If you're listening to this, Iwanna get into Tracy's Facebook
group.
So Yeah.
But yeah.
No.
It's something I've beenlearning a lot lately is is the
(14:05):
banners at the top because I'mso used to using my personal
Facebook as my personal Facebookand not having a banner for my
business up there even thoughwe're almost twenty one years
old now.
Speaker 2 (14:17):
Right?
Right?
And I get it.
I have clients that'll say tome, okay, Tracy, but it's my
personal Facebook profile.
And I and I totally understandit.
And I'm not saying I want youto post about your business all
the time on your personalprofile, not at all.
In fact, I think a good rule ofthumb.
And one of my clients justasked me this today.
She's like, give me thepercentage of how much do I post
(14:40):
on my personal profile about mybusiness?
And I said twenty percent.
Start with that.
Do a couple of posts a weekabout your business or one post
a week about your business, butdo allow your profile to reflect
you and your business so thatpeople know exactly how to take
the next step with you becauseas you and I found out, we're in
a Facebook group together, andthat's how I met you.
(15:02):
And when you go to postsomething really cool about tech
, And I see oh, I'm like, oh,Carrie posted this thing about
changing from UA to GA four.
I need to connect with her.
I need to know who this girl is.
She really knows or stuff.
Well, your nine times out often, your personal profile is
what's going to appear in thatFacebook group.
(15:22):
There are sometimes when agroup will allow you to join as
a business page, but it's up tothe person who owns the group,
whether or not they allow you todo that.
In my group, I want peoplejoining under their personal
profile because as you know, I'mall about human connection and
I don't want businessesconnecting with businesses.
I want humans connecting withhumans.
And so being in that group,your personal profile is gonna
(15:45):
is what's gonna be reflected,not your business page.
And so I see something cool youposted about GA four, and I
think, oh, I need a higher carry.
And if I went to click on yourpersonal profile, and there was
no information about you, nowebsite links, no way for me to
connect with you further orreally see what you were all
about before I just if I wannaconnect with you further.
(16:07):
Well, that's where theconnection stops.
And so, you know, one of myclients was really hesitant to
do this.
She coaches, parents, childrenwho have ADHD, and she has an
amazing brick and mortarbusiness up in Cape Cod.
And so I was helping her getinto the online space with her
new courses in programs.
And I told her I said, wereally need to use your personal
profile that way.
(16:28):
We really need to make yourcover photo showcase what you
want people to do with you whenthey land there.
You know, who you are, what youdo, who you serve, and do you
want them to book a call withyou?
Do you want them to to grab afree lead magnet?
Do you want them to join yourFacebook group?
Do you want them to join yourlive masterclass?
And when she did that, She hadfriends and family reaching out
(16:50):
going, oh my gosh, I had no ideawhat you did.
My neighbor or my friend atchurch or my son and so that I'm
connected with, their childjust got diagnosed with ADHD.
Can I connect you with them?
And so it's amazing how whenour friends and family really
understand what we do, they canhelp bring us business too.
Speaker 1 (17:11):
Yeah.
I completely agree with thatbecause honestly most of my
friends and family don't evenknow what I see.
Speaker 2 (17:19):
Right.
Right.
I my husband's my biggestcheerleader, but Carrie, I don't
.
I if you ask him what I do,he'd be like, She's business
coach, and that's you know,that's about it.
Speaker 1 (17:31):
That's too funny.
Do you have any other, like,outside of the box?
Type of ways to also build youremail list that you can think
of that's a little bit more newunique.
Speaker 2 (17:41):
I love having a free Facebook group.
I really do.
For most businesses, it makesperfect sense.
Because it's an easy yes when Iinvite somebody to my Facebook
group First of all, I don'tinvite everybody.
I do get to know people in theDMs, and I do like to connect
with people and have aconversation and find out what
they're all about.
And make sure that they are awarm kind, you know, person
(18:03):
that's not gonna come in andspam my group.
Speaker 1 (18:05):
Mhmm.
Speaker 2 (18:06):
And once I get past that heart, and And if they're
an expert in their field, thenthat's a no brainer for me.
I want them to come into mygroup to meet the members that
are in there.
Because, yeah, I'm a businessand sales coach, but there are
things that I am not an expertin.
I'm not an expert in how tobuild a podcast.
I'm not an expert in how tomonetize your blog.
I'm not an expert on GA UA toGA four and some of those other
(18:29):
techie things.
And so I want experts in mygroup to help support the
members that are there.
But when I meet somebody, I cansay, hey, I've got this great
group.
You know, this is what we'reall about.
If you're an entrepreneur, youcan come in, you can promote
yourself anytime, and you canget support when you need it.
Well, that's a really easy yes.
For them because I'm not askingthem to buy anything.
(18:50):
I'm not asking them to evengive me their email address.
But when they go to my Facebookgroup to join, the way I have
the membership question set up,it does compel them to want to
give me their email addressbecause of what I'm offering
them when they come in andanswer the membership question.
So my Facebook group grows myemail list by hundreds of people
(19:10):
every single month because I domeet so many people and they
are looking for a place likewhat I have.
But one of my clients helpsparents of children who have a
mental health diagnosis.
And she asked me, she said, doyou think a free Facebook group
would be good for me?
And I said, I think it's anabsolute no brainer for you
because I mean, think about whenyour trial got diagnosed, how
(19:34):
much googling did you have to doto find the answers you were
looking for and the support youneeded She was like, oh my gosh,
it was crazy.
She said I it was all the timeI was googling this, I was
googling that, and I never knewif I got good information, and
then I couldn't find a supportgroup that I really felt
comfortable and I said, well,you can create that community.
And from that, it will it'llbuild your email list, but then
(19:56):
from that, you'll probably havea lot of clients that wanna hire
you because you can help them.
So that's kind of a littleoutside the box thing that a lot
of people don't consider.
And then just networking online.
You know, we talked abouthaving authentic conversations
in the DMs.
And I think the reason why I'mso good at it in the online
(20:17):
space is because I have overtwenty years of experience in
marketing and sales and businessgrowth in the corporate sector
where it was all about meetingpeople person to person and
networking at chamber events androtary events and things like
that.
And so I'm very used to findingout, you know, who you are, who
you serve, what you do, andthen helping you, if I can
(20:39):
connect you with somebody else,that's what networking is all
about.
And so a lot of people gettripped up with the DM's because
they think there's a there's ait's like their brain wants to
think about it differently.
And so what I always say is theconversation is the same.
It's just the location of theconversation that's changed.
(20:59):
So instead of you and I meetingat a Chamber of Commerce event
and having an in personconversation, we're meeting in a
Facebook group.
Or a virtual event.
And then we're extending thatconversation where we probably
would have extended it into acoffee shop.
Now we're extending it into theDMs.
And that's where, again, whenpeople get curious about you and
(21:20):
they wanna know more about youand they go to your personal
profile, that's that's how thethe funnel starts is they land
on that personal profile whetheryou are in a Facebook group
with them and you postedsomething in full.
Or you're having a conversationwith them in the DMs and they
think you're cool.
You know, but we always want tobe list building and and
showing people how they can howthey can link on our email.
Speaker 1 (21:42):
Yeah, that totally makes sense to me because I I
mean, I couldn't count how manytimes that I have seen somebody
in a Facebook group eitherhelping or asking question, and
that's one of the first things Ido.
I go look at their Facebookprofile where I might try to see
if they're on LinkedIn as welland get a little bit more
information about them.
But yeah, I totally do that.
I'll go look and and find outmore about them, and then I
(22:04):
might engage with them once Ifeel a little bit more
comfortable and get to know them.
And then you can just have thatnormal a conversation like you
would in person or on the phone.
Speaker 2 (22:13):
Right?
Exactly.
Exactly right.
I don't want anybody to misstheir next great connection, you
know, whether it's a new clientor a potential collaboration
partner like what you and I aredoing?
I mean, you know, if I didn'thave my personal profile dial
dialed in, you might not havethought I was, you know, an
expert in my subject matterenough to ask me to be a guest
(22:34):
on your podcast, and I wouldhave missed this opportunity.
Speaker 1 (22:37):
Yeah.
Totally agree with that.
Yeah.
Alright.
So let's say we have a goodemail list now or we have some
momentum on our email list.
How do you what do you say toyour subscribers to really
nurture them and keep them onyour email list and keep them
engaged?
How do you keep thatconversation going when you feel
like you're just kinda talkingto a computer when you type your
(22:59):
newsletter rather than talktalking to a friend or a
customer or something that's onthe other end.
How do you how do you deal withthat?
Speaker 2 (23:06):
Yeah.
That's like a really greatquestion.
So I do recommend that if atall possible, People email at
their list once a week.
Now, if that sounds too much,that's okay.
Do it once a month.
Then work up to twice a month.
Then see if you can work up tofour times a month.
And if you think about it, yourfavorite store is probably in
(23:27):
your inbox turn three times aday.
There are retail stores thatI'm like, really, you just sent
me an email this morning.
But, you know, so they're theydon't have any problem doing it.
Now I don't recommend you dothat.
Don't don't email your listmore than once a day, but you
know what I'm saying?
Once a week is heat.
And I love what you just saidthat my answer is exactly the
(23:47):
key to my answer is in what youjust said.
I want them to have aconversation.
First of all, when we write anemail, we don't wanna write it
to a group of people.
So it it so let me let me giveyou an example.
So which one of these feelsbetter if you were to open the
email and I said, hey, everybody.
I hope you've had a great weekor if what you see is, hey,
(24:10):
Carrie.
Gosh, it's breaking hot here inArkansas.
I hope, you know, it's not sohot where you are.
We're about to melt down overhere.
Which one of those feels better?
Speaker 1 (24:20):
Definitely number two ,
Speaker 2 (24:22):
because I use your name and because I'm addressing
you.
And so it's kind of like the inperson conversation that is no
different when you get to theDMs.
It's no different when you getto the email.
You're having a conversationwith one person.
It's like you're sitting acrossfrom them at a coffee shop and
(24:43):
you're saying something aboutyour day.
You're asking them about them,and then you're gonna give them
some really cool information.
And your emails don't have tohave like fireworks and
sparklers attached to They donot have to be magnificent over
the top things every single week.
My emails I've gotten in kindof a cycle and a group with it
(25:03):
where my Tuesday email will tellyou what's gonna be my live
topic on Thursday in my Facebookgroup.
So that you'll join me if it'sa topic that appeals to you.
And then my email on Friday isthe replay of the day before the
training.
Hey, Carrie, did you miss thelive training yesterday all
about XYZ?
(25:23):
No worries.
I got your link here.
Go ahead and click on it andlisten to the replay.
And and this is what's gonna goon next week and I'll see you
then.
And then sometimes my emailsare hey, Carrie, I heard this
really great podcast.
This gal named Carrie's gotthis really great podcast, and
she was interviewing this galnamed Tracy who knows all about
email list growth.
And I wanted to share it withyou because I thought it was
(25:45):
valuable.
You can totally do somethinglike that.
You could say, hey, did you seethis this article in Forbes
Magazine about you know, how AIis taking over the world?
Do you think it really is ornot or whatever?
But think about your audience.
What do they need?
What can you give them?
What do they want to hear andprovide it?
(26:06):
And again, it doesn't have tobe original content to you every
single time.
One of my clients is in thehealth and wellness space.
And she teaches yoga andmeditation, mindfulness, and
nutrition.
And so she'll take a littletidbit.
She does make a a traditionalnewsletter.
And she goes out a couple timesthem up.
(26:26):
And she'll take a littlesnippet of each of those
categories and give themsomething, like a recipe or a
mindfulness practice tip, or ameditation tip or something like
that.
Speaker 1 (26:39):
One thing I think I find especially as business
owners, it's it's so hard to notbe formal in your newsletters
and then your emails.
Do you have any good tricks onhow to break that habit because
I know that we kinda have thathabit here still, and it's
something I'm still trying tobreak after a couple years of re
igniting our email list, butit's so easy just to feel like I
(27:03):
need to be formal because it'sa business when when I really
shouldn't because that's not agood way to connect.
Speaker 2 (27:09):
Right?
And and it's because we weretrained, I mean, like, trained
in high school and college onthat.
Anytime you got to write anessay, it's got to be, what, the
five point essay where you dothe intro, and then you got the
three paragraphs about the thisthing, and then you've got the
outro and, you know, that allthat grammar and punctuation and
all that jazz, it's still inthe back of my mind.
(27:31):
When I go to write something,I'm I'm I'm sitting over there
talking, I'm going, oh, myEnglish teacher would absolutely
hate this email.
You know, but you have to writelike you talk.
And for me, I'm southern, and Italk fast, and I tend to make
up words.
And so I literally will justwrite like I talk.
Because I want it to feel likewe're having a conversation.
(27:54):
I don't want it to feel likethere's this robotic voice that
wrote the email.
You know, and I wanted to havemy personality.
You want to let yourpersonality shine through,
whether you're goofy like I amand you make up words, or you
fumble words or put things indifferent order or you have
(28:15):
funny little things that you say, like, I love to say happy
Friday, eat day, every Thursday.
That's just something thatstuck with me for a long time.
And so I'll do that.
That's part of my brand.
So if you have, you know, waysthat you phrase something or
something in your business thatyou're always saying, like, I'm
always saying, all roads need tolead to list building.
You know, those are things thatyou'll see regularly in my
(28:36):
emails, but The key is toremember that you're writing to
another human being.
There's a there's a human beingon the other end of that email
that's gonna open it and read it.
And you want to have yourpersonality leak off the page to
that person.
Have it feel like you aresitting in front of them and
they're they're listening to youtalk rather than just reading
(28:59):
something that is grammaticallycorrect.
And and and that brings upanother point.
Emails are skinned.
The most important parts of theemail are the subject line, and
the p s at the bottom.
Everything else is skinned.
So my English teacher reallywould hate my emails because
literally sometimes it's oneline.
(29:20):
I write one sentence and thenthere's a couple of spaces for
white space and one moresentence and a couple of spaces
and white space.
But it's because I want myreader's eye to be able to
easily skim and get the meat ofwhat I'm trying to say.
Because I don't know about you,but if I opened an email where
there's a paragraph that hasmore than three lines on it, my
(29:42):
brain is going I was like, Idon't have time to read that
right now.
And so you run the risk of yoursubscribers other people on
your list not actually readingthe email.
But, yeah, just make itskimmable.
Put put emojis in it.
Now, not too many emojis.
I've seen some emails where somany emojis on it.
I can't even I can't even findthe words.
So, you know, right like youtalk, that that's that's the
(30:05):
bottom line.
Speaker 1 (30:06):
Yeah.
I do find that the emails I'mon, I read the ones more that
are more written like you talkrather than super formal.
So I I I completely get thatand understand that.
And there's certainly somethingI'm really working to for us to
do is right like I right rightlike we talk because we're just,
you know, such an old business.
We still write old school.
(30:27):
Still.
It it really is hard to break.
Alright.
So let me ask you though.
Okay.
What's one thing you wish youknown sooner about email
marketing?
Speaker 2 (30:40):
Oh, gosh.
That's a great question.
What I wish I'd known soonerwas that there were more ways to
grow an email list besides paidads and just creating relief
magnets.
Because when I first startedout, that's all I heard.
And that's why, you know, Ihave more I have all these other
(31:04):
strategies that I can teach.
Because once I dialed that in,in addition to the lead magnets,
the list growths just took offorganically.
And then not being afraid toemail the list, you know, people
will Right.
Have people subscribe to theirlint and and then off they will
(31:27):
how regularly are you emailing?
And then they just stare at melike, I don't wanna answer that
question.
Because they haven't emailedthem yet.
But, you know, if if people areattracted enough to what you're
offering, to join you and givetheir email address.
That's a huge complimentbecause that's a big deal to get
(31:48):
somebody's email address.
And then then we need to knowthat they know us, they like us.
Right?
And then we need to just goahead and email them regularly.
So, you know, the importance ofthat consistent regular email
even if it feels like what I'msaying that day doesn't seem all
that important.
It's important to reach out andmake that connection.
Speaker 1 (32:11):
Yeah.
I'd have to agree with thatbecause I do know that, like, if
I'm on an email list thatrarely emails me, I won't
remember them.
And then when they do email meout of the blue, I'm like, why
is this person emailing me?
So I think that's somethingthat people really need to get
in their is it is reallyimportant to set that regularity
, whether it's once a month oronce a week Yes.
(32:32):
Because the more familiarpeople are with you, the more
likely they're gonna open youremails and actually read them
rather than unsubscribe fromthem and wonder why the heck you
sent them an email to beginwith.
Right?
Speaker 2 (32:45):
Exactly.
Exactly.
I have that happen too.
I'll get an email and I'm like,did I sign up for this?
I don't know who this person is.
Speaker 1 (32:53):
Completely agree.
Alright.
So I think that's a great like,I don't wanna give everybody
too much to chew on.
I think that's just such agreat tidbits that we've done
there, Tracy.
So so thank you so much.
So where can we find you if oneof our listeners wants to learn
more about Tracy Beavers.
Speaker 2 (33:14):
I would love for everybody to find me in my free
Facebook group It's called be acompetent entrepreneur.
Get visible and grow yourincome.
And I go live there everyThursday at eleven thirty with
new training.
I bring in guest experts.
We do a really fun seriescalled the Entrepreneur
inspiration interview where weinterview one of our members
about their journey.
Just to kind of normalize theconversation about how exciting
(33:39):
it is to build a business andhow scary it is to build a
business and you know, all thestuff that happens in between.
Those are some really funconversations as well.
And they can get support withwhatever they need because
there's awesome people they'relike like you that understand
tech.
And, you know, they can I had agal close the other day with a
ConvertKit question, and she hadfive people support her and
(34:01):
answer her and get her where sheneeded to go?
So it's it's just a great group, but I'd love it for everybody
to join us there.
Speaker 1 (34:07):
That's really awesome .
I I actually absolutely lovethat you do.
The way you do your Facebookgroup is absolutely wonderful.
I love how much you give in itand just the community just
tries to help everybody out.
I just love that.
Speaker 2 (34:20):
Thank you.
I appreciate that.
I it just makes my heart sohappy.
When somebody posts and theyneed help and then, you know,
three or four people rush theirrescue.
It just it's great.
Speaker 1 (34:31):
Right.
Yeah.
No.
It's it's just building suchgreat friendships.
Too, and just great connections.
Thanks.
Well, thank you so much forbeing on our podcasts today.
I had so much fun talking withyou again.
I know we've only talked inperson.
I think this is number two time.
But I absolutely love talkingto you, and thank you so much
(34:52):
for being on our podcast today.
Speaker 2 (34:53):
Thank you, Carrie.
I really appreciate theopportunity, and I'm glad that
she asked me to come come helpyour audience with email
marketing?
Speaker 1 (35:00):
Well, I think it's definitely something people need
to pay attention to and theyforget to.
So I appreciate your expertisetoday.
Thanks.
Thanks for tuning in to thisspecial Encore episode with
Tracy Beavers.
I know for me personally Icould listen to Tracy's advice
more than wants to really let itsink in.
I hope you thoroughly enjoyedour discussion with Tracy today.
(35:21):
Be sure to visit our show notesat e commerce made easy podcast
dot com forward slash fortynine to connect more with Tracy
and to get our notes on thespecial episode.
Be sure to subscribe to ourpodcast wherever you're
listening with us on a YouTubechannel or on a podcast player,
so you don't miss out on anyupcoming episodes and we'd love
(35:41):
to hear what you'd think too.
Drop us an email atpodcastbcsengineering dot com
with any questions on emailmarketing or any website or
ecommerce questions you may have.
And we will see you next week.
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