March 26, 2024 • 16 mins
Is your slow website holding back your sales and hurting your brand? In this episode, we’ll dive into the importance of site speed, how to check it, and what you can do to improve it!
Site speed can impact your reach and customer satisfaction. From optimizing your site images to choosing the right hosting provider, tune in to keep your e-commerce platform leading the pack in the online competition.
Mentioned Resources
Measure your site’s performance:
Increase your site’s speed:
This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:01):
When we have a client come to us needing help
with having more customerconversions on their website,
the first thing that we look atis website speed.
There are so many aspects of anonline business that a slow
website can be a verydetrimental for, such as search
engine rankings, customer trust,customer frustration, brand
(00:21):
reputation, etc.
When you have a high-performingwebsite, you can really
skyrocket your success.
So join us as we discuss what aslow website does against you,
what it does for you when it'sfast and how you can work
through some of these issues.
Welcome to the Ecommerce MadeEasy podcast.
(00:43):
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old my maingoal To help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
understandable bits to helpothers be successful in their
online business.
(01:03):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the EcommerceMade Easy podcast.
Today we're talking aboutwebsite speed and why it's
important and how do we fix it?
So let's first off, though.
(01:24):
Let's imagine you're drivinghome from work.
You make your next turn and yousee that traffic is backed up,
but you're already on that pathand you're stuck.
Now.
You're stuck in that slowtraffic.
You just really want to get toyour destination, but it's going
so slowly.
Does it bring up feelings offrustration?
Just imagining this?
(01:44):
Do you want to just find adifferent way to get your
destination?
This is what customers feellike when they're trying to use
a slow website, and most of thetime, they are going to abandon
it and try a different website,even though it might take them
longer to get what they want.
In the long run, they're goingto probably do it just like.
We're very tempted, when we'redriving in slow traffic, to take
(02:08):
a detour, even if the detourmight take us the same amount of
time or longer.
We feel like we're gettingsomewhere because things are
moving along faster when we'redriving, even though, at the
time, difference may not bethere, and having a speedy
website is vital to having agreat online business.
When your website is fast, youincrease your search engine
(02:30):
optimization rankings or SEO forshort.
You build customer trust, youreduce customer frustration, you
build up your brand reputationand you have a great competitive
advantage whenever your websiteis fast, for many of these
reasons we're talking about.
So how do you know if yourwebsite is slow or not?
(02:51):
Well, first off, I want toreference our episode 20.
You can get to it byecommercemadeeasypodcastcom,
forward slash 20.
In that episode, I talk aboutGoogle's web core vitals and why
they are so important.
So Google's web core vitals arethere to help you understand
(03:12):
how a consumer or a customerperceives your website as
they're using it.
It has several differentfactors that measure usability
and speed, both.
So if you haven't alreadylistened to episode 20, I highly
recommend it.
You go to that and we will haveit linked in the show notes.
Also in the show notes, we'regonna have three different web
(03:32):
pages that we're gonna link tothat can help you determine how
fast your website really is.
One of them is a tool by Googleand it's called
webpagespeedwebdev.
Again, that's a little bit of amouthful, so we'll be linking
to it in the show notes, butthat gives you one the web core
vitals that we're just talkingabout and that we talked about
in episode 20, but it also showsyou some of the places that
(03:55):
could use improvement and what'sslow.
And the great thing about thistool is you have a mobile and a
desktop perception that you canlook at.
Two other websites that I loveto use as well is
webpagestestorg and gtmetricscom.
Both of these we will link toin the show notes.
(04:15):
Now, why do I like to use threedifferent website tools that are
free?
Just so you know they are free.
They do have some paid optionsfor the last two, but they're
all free in general that you canuse for your own use.
But why do I like to use three?
Well, they all kind of come atweb speed from a little bit of a
different angle and theyprovide a bit of a different
information for you when you'relooking at it.
(04:36):
Now, some of the informationthey provide you is going to be
pretty darn techy.
So if you're not really reallytechy, you may need somebody
like us to help you out withsome of the speed issues that
you might see.
But these are great tools thatat anybody, even the non techy
people, can use and can read theresults, especially just the
summaries at the top, to get agood vibe on how well your
(05:00):
website is performing speed wiseOkay.
So once we decide how well ourwebsite's performing and also I
need to make sure I remember tosay in episode 20, we give you
on our website on the eCommerceMade Easy podcast, again forward
slash 20.
If you want to go to that one,we have a download there that's
going to help you walk throughtesting your website regularly
(05:23):
for speed.
It's a very, very good idea.
I highly recommend it, at leastonce a month so we have a
checklist there and we also walka little bit more through the
web core vitals.
Now why I want to say that iswe need to be regularly checking
our website speed.
Hopefully you're taking some ofour advice and are continually
adding new, fresh content toyour website regularly, whether
(05:44):
that's new images, new blogposts, anything really that is
new is going to help you withsearch engine optimization, like
we talked about before, as wellas customer trust and customer
happiness and retention.
So when you do add those newthings, you're going to want to
be regularly testing to makesure what you added didn't slow
down the website.
(06:04):
I've seen clients time and timeagain all of a sudden have slow
website issues and because theydidn't optimize their images
for the web.
So that's going to be my nextpoint on how to fix this is one.
We want to make sure we'reoptimizing all of our images,
the banners, everything for theweb.
Now we also want to beoptimizing them not only for
(06:27):
desktop view but also for mobile.
A lot of things that I seerecently is people will make an
optimized image that works wellfor desktop, but that image is
huge.
It's really big, obviouslybecause it wants to fit.
You want it to fit on thedesktop, but when you go down to
a mobile screen, it responsiblyor it automatically adjusts the
size to fit the mobile screen.
(06:48):
That's great and all from avisual perspective It'll look
fine, but many times that imageis too big for the web on your
phone.
That is so too big for mobile.
So what you really need to beable to do is have one image
that you upload that views onlyon desktop and another image
that uploads and views only onmobile, or maybe some
(07:12):
sophisticated software that willauto do that for you.
Now, that's a little bit of atougher tech thing to deal with.
So if you do get stuck, use usor your trusted web provider to
help you do that, because manytimes I'll find a site is much
slower on mobile because of abig banner image, for example.
(07:33):
Also in episode 22, we go evenmore in depth into image
optimization and we have a greatfreebie there for you that you
can download, and it, step bystep, walks you through the most
common image editing tools outthere and how you can use them
to optimize your images for web.
So if you wanna do it yourselfon optimizing those images or
(07:53):
double check what you're doing,make sure you go to episode 22
on our e-commerce made easypodcast.
Okay, so when you're testingyour website too, you're going
to see something at the top Ifyou're using the tools we
suggested.
That is called Time to FirstByte.
That's one of the web corevitals.
What that really kind of in anutshell means is how fast does
(08:16):
your server respond?
Many times, if that is a longperiod of time, you simply are
on a too slow of a server.
You need to upgrade yourhosting plan or find a better
hosting provider.
So we have episode actually,all the way back to episode
three.
I talk about hosting providersand how to pick a good one.
(08:37):
So I want to encourage you notto shop for the cheapest hosting
provider out there.
It's probably going to affectyour search engine optimization
rankings as well as yourcustomer feel and vibe on the
website, because you're going tobe too slow.
So it is important to investappropriately into a hosting
provider.
I don't mean you need to spendgobs of money, but don't be
(09:01):
super cheap here and superskimped on here.
And a side note I've found overthe past 20 years when people
have skimped on their hostingprovider and gotten something
really cheap, they've alsounfortunately gotten hacked
because that just that webprovider just isn't great at
keeping things up to date.
So keep that in mind too, whichis devastating for our business
many times.
(09:22):
So another way that we can speedup the website and this is
usually pretty easy for peopleto implement is a CDN.
You probably have heard of aCDN before.
That just stands for contentdelivery network and that kind
of sounds like a mouthful, butreally all it means is a web
page out there, a website outthere, like Cloudflare I think
(09:44):
there's one called Cloudfront.
There's several out there thatthey are going to host your
images for you and host some ofyour components that don't
change all the time and they'regoing to deliver it a lot faster
because of how they operate.
So you may want to look into aCDN if you are having trouble
getting your website faster.
(10:04):
Also, another thing you can dois ask your hosting provider to
turn on server side caching andalso ask them quite how that
works, because it kind ofdepends on where you are as to
how that works.
So what does server sidecaching mean?
Okay, so let's think of aphotograph versus a video.
A photograph is like a snapshotof a piece of time, right?
(10:26):
Versus a video is dynamic andmoves and you have many
different elements in it.
So server side caching takesbasically a snapshot of your
website and serves them up in a,let's say, photographic form.
They're quicker and faster thanthe contents are already
determined on the website.
They don't have to figure outwhat to deliver to the consumer
(10:49):
before they deliver it.
So it's kind of a complicatedthing to explain, but basically
it's having something alreadyready and prepared for you.
So you can think of it as afrozen meal.
Boom, it's right there andready for.
Maybe meal delivery servicewould be a little bit better.
You open your door and yourfood's ready and you go eat it.
Versus you have to open yourfridge, get all the ingredients
(11:09):
out and start making and cookingyourself, and it takes more
time to be able to get to thetask of eating right.
So server side caching is morelike those already ready to make
meals that are just deliveredto your door, and your consumers
are going to find that they gettheir content a lot faster that
way, okay, so the basic gist ofthis, though, is that we really
(11:32):
really need to be conscious ofour website speed, and I want to
make sure that we aren't afraidto check it.
If you check your website speedand it's too slow, don't panic.
Follow some of our steps we'vegiven you go through episode 20,
go through episode 22 and gothrough episode three and
(11:52):
evaluate what can you do toimprove it, and then double
check it again.
I do recommend that you usethese free tools, like I said,
about once a month, but ifyou're working on optimizing
your website many times, it'sbest to optimize it the speed
some, on Monday, wait a few daysand then test it again.
(12:14):
Sometimes it takes a little bitfor these tools to see the
changes you've made, becausethey may be caching on their end
some of your information.
So just be aware of that, andif you can't really stock, then
that's what we're here for andthat's what many great web
developers are for is makingsure your website speed is fast.
(12:37):
One red flag you can note toowhen you're looking at those
three especially the web pagetest and the GT metrics, the two
websites that I mentioned atthe end of the list for testing
is see how many number ofrequests it takes and you'll
you'll see what I mean.
Whatever you go, try one ofthose tests, it's going to list
(12:58):
straight down the page what,what queries are being asked,
which images are being loaded,which CSS files are being loaded
, which JavaScript files arebeing loaded.
And if you don't know whatthose words mean, don't worry
about it.
Just see how many things won't.
Just say call them things areloaded on your web page.
Most fast web pages are goingto load 50 or less.
(13:20):
I have seen websites load 150 ormore individual elements just
to make up their web page, andthat takes a lot of time.
It doesn't matter if each oneof them is a millisecond or
point five seconds.
That adds up right half asecond added up.
You know, 150 times is a longtime.
(13:42):
I'm not going to try to do thatmath on the fly in my head, but
that's a long time.
So if you have a mix of reallyfast and kind of fast things,
that's going to take a long time.
So when you're evaluating yoursite and if you see a long, long
list of items being loaded andyou're not a web developer
yourself, it's probably a goodidea to get a trusted web
(14:02):
developer to help you minimizeand reduce the number of items
on the website being loaded.
Okay, so that was a bit of amouthful and a lot of things to
talk about in, honestly, reallyshort period of time, but let's
recap real quick.
So website speed is vitalbecause it affects your search
(14:23):
engine optimization.
You're going to rank lower ifyour website is low, higher if
your website's fast.
It's going to affect yourcustomer trust.
The customer trust is going todefinitely go down if your
website's slow.
Thinking about, thinking aboutfrustrated.
You are sitting in that trafficin slow website or slow car
traffic trying to get home ortrying to get to your
(14:45):
destination.
A slow website can cause lotsof customer frustration.
You know, just like we getfrustrated in traffic, it's
going to cause lots of customerfrustration.
They're going to leave your webpage.
It could also affect your brandreputation, especially if
you're an established brand andthen you're having chronic slow
website issues, it can reallyaffect your brand reputation.
(15:07):
But if your website's fast, itcan give you quite the
competitive advantage, becausethen you're going to be so much
faster than the other websitesthat are out there and people
are going to want to shop yourwebsite just simply because it
is fast and speedy and they andyou have what they need.
Alright, so that's it for thisweek's episode.
If you're watching on YouTube,be sure to hit that subscribe
(15:29):
button, and if you're listeningon the podcast, be sure to
follow us and hit subscribethere as well, so you don't miss
out when we release newepisodes.
As always, we appreciate yourfeedback and ideas.
Drop us an email to podcast atbcsengineering.
com.
We would love to hear from youand we will see you next week.
When we have a client come to us needing help
with having more customerconversions on their website,
the first thing that we look atis website speed.
There are so many aspects of anonline business that a slow
website can be a verydetrimental for, such as search
engine rankings, customer trust,customer frustration, brand
(00:21):
reputation, etc.
When you have a high-performingwebsite, you can really
skyrocket your success.
So join us as we discuss what aslow website does against you,
what it does for you when it'sfast and how you can work
through some of these issues.
Welcome to the Ecommerce MadeEasy podcast.
(00:43):
I'm your host, k Saunders.
When we started this business,all I had was a couch, a laptop
and a nine-month-old my maingoal To help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech and to easily
understandable bits to helpothers be successful in their
online business.
(01:03):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the EcommerceMade Easy podcast.
Today we're talking aboutwebsite speed and why it's
important and how do we fix it?
So let's first off, though.
(01:24):
Let's imagine you're drivinghome from work.
You make your next turn and yousee that traffic is backed up,
but you're already on that pathand you're stuck.
Now.
You're stuck in that slowtraffic.
You just really want to get toyour destination, but it's going
so slowly.
Does it bring up feelings offrustration?
Just imagining this?
(01:44):
Do you want to just find adifferent way to get your
destination?
This is what customers feellike when they're trying to use
a slow website, and most of thetime, they are going to abandon
it and try a different website,even though it might take them
longer to get what they want.
In the long run, they're goingto probably do it just like.
We're very tempted, when we'redriving in slow traffic, to take
(02:08):
a detour, even if the detourmight take us the same amount of
time or longer.
We feel like we're gettingsomewhere because things are
moving along faster when we'redriving, even though, at the
time, difference may not bethere, and having a speedy
website is vital to having agreat online business.
When your website is fast, youincrease your search engine
(02:30):
optimization rankings or SEO forshort.
You build customer trust, youreduce customer frustration, you
build up your brand reputationand you have a great competitive
advantage whenever your websiteis fast, for many of these
reasons we're talking about.
So how do you know if yourwebsite is slow or not?
(02:51):
Well, first off, I want toreference our episode 20.
You can get to it byecommercemadeeasypodcastcom,
forward slash 20.
In that episode, I talk aboutGoogle's web core vitals and why
they are so important.
So Google's web core vitals arethere to help you understand
(03:12):
how a consumer or a customerperceives your website as
they're using it.
It has several differentfactors that measure usability
and speed, both.
So if you haven't alreadylistened to episode 20, I highly
recommend it.
You go to that and we will haveit linked in the show notes.
Also in the show notes, we'regonna have three different web
(03:32):
pages that we're gonna link tothat can help you determine how
fast your website really is.
One of them is a tool by Googleand it's called
webpagespeedwebdev.
Again, that's a little bit of amouthful, so we'll be linking
to it in the show notes, butthat gives you one the web core
vitals that we're just talkingabout and that we talked about
in episode 20, but it also showsyou some of the places that
(03:55):
could use improvement and what'sslow.
And the great thing about thistool is you have a mobile and a
desktop perception that you canlook at.
Two other websites that I loveto use as well is
webpagestestorg and gtmetricscom.
Both of these we will link toin the show notes.
(04:15):
Now, why do I like to use threedifferent website tools that are
free?
Just so you know they are free.
They do have some paid optionsfor the last two, but they're
all free in general that you canuse for your own use.
But why do I like to use three?
Well, they all kind of come atweb speed from a little bit of a
different angle and theyprovide a bit of a different
information for you when you'relooking at it.
(04:36):
Now, some of the informationthey provide you is going to be
pretty darn techy.
So if you're not really reallytechy, you may need somebody
like us to help you out withsome of the speed issues that
you might see.
But these are great tools thatat anybody, even the non techy
people, can use and can read theresults, especially just the
summaries at the top, to get agood vibe on how well your
(05:00):
website is performing speed wiseOkay.
So once we decide how well ourwebsite's performing and also I
need to make sure I remember tosay in episode 20, we give you
on our website on the eCommerceMade Easy podcast, again forward
slash 20.
If you want to go to that one,we have a download there that's
going to help you walk throughtesting your website regularly
(05:23):
for speed.
It's a very, very good idea.
I highly recommend it, at leastonce a month so we have a
checklist there and we also walka little bit more through the
web core vitals.
Now why I want to say that iswe need to be regularly checking
our website speed.
Hopefully you're taking some ofour advice and are continually
adding new, fresh content toyour website regularly, whether
(05:44):
that's new images, new blogposts, anything really that is
new is going to help you withsearch engine optimization, like
we talked about before, as wellas customer trust and customer
happiness and retention.
So when you do add those newthings, you're going to want to
be regularly testing to makesure what you added didn't slow
down the website.
(06:04):
I've seen clients time and timeagain all of a sudden have slow
website issues and because theydidn't optimize their images
for the web.
So that's going to be my nextpoint on how to fix this is one.
We want to make sure we'reoptimizing all of our images,
the banners, everything for theweb.
Now we also want to beoptimizing them not only for
(06:27):
desktop view but also for mobile.
A lot of things that I seerecently is people will make an
optimized image that works wellfor desktop, but that image is
huge.
It's really big, obviouslybecause it wants to fit.
You want it to fit on thedesktop, but when you go down to
a mobile screen, it responsiblyor it automatically adjusts the
size to fit the mobile screen.
(06:48):
That's great and all from avisual perspective It'll look
fine, but many times that imageis too big for the web on your
phone.
That is so too big for mobile.
So what you really need to beable to do is have one image
that you upload that views onlyon desktop and another image
that uploads and views only onmobile, or maybe some
(07:12):
sophisticated software that willauto do that for you.
Now, that's a little bit of atougher tech thing to deal with.
So if you do get stuck, use usor your trusted web provider to
help you do that, because manytimes I'll find a site is much
slower on mobile because of abig banner image, for example.
(07:33):
Also in episode 22, we go evenmore in depth into image
optimization and we have a greatfreebie there for you that you
can download, and it, step bystep, walks you through the most
common image editing tools outthere and how you can use them
to optimize your images for web.
So if you wanna do it yourselfon optimizing those images or
(07:53):
double check what you're doing,make sure you go to episode 22
on our e-commerce made easypodcast.
Okay, so when you're testingyour website too, you're going
to see something at the top Ifyou're using the tools we
suggested.
That is called Time to FirstByte.
That's one of the web corevitals.
What that really kind of in anutshell means is how fast does
(08:16):
your server respond?
Many times, if that is a longperiod of time, you simply are
on a too slow of a server.
You need to upgrade yourhosting plan or find a better
hosting provider.
So we have episode actually,all the way back to episode
three.
I talk about hosting providersand how to pick a good one.
(08:37):
So I want to encourage you notto shop for the cheapest hosting
provider out there.
It's probably going to affectyour search engine optimization
rankings as well as yourcustomer feel and vibe on the
website, because you're going tobe too slow.
So it is important to investappropriately into a hosting
provider.
I don't mean you need to spendgobs of money, but don't be
(09:01):
super cheap here and superskimped on here.
And a side note I've found overthe past 20 years when people
have skimped on their hostingprovider and gotten something
really cheap, they've alsounfortunately gotten hacked
because that just that webprovider just isn't great at
keeping things up to date.
So keep that in mind too, whichis devastating for our business
many times.
(09:22):
So another way that we can speedup the website and this is
usually pretty easy for peopleto implement is a CDN.
You probably have heard of aCDN before.
That just stands for contentdelivery network and that kind
of sounds like a mouthful, butreally all it means is a web
page out there, a website outthere, like Cloudflare I think
(09:44):
there's one called Cloudfront.
There's several out there thatthey are going to host your
images for you and host some ofyour components that don't
change all the time and they'regoing to deliver it a lot faster
because of how they operate.
So you may want to look into aCDN if you are having trouble
getting your website faster.
(10:04):
Also, another thing you can dois ask your hosting provider to
turn on server side caching andalso ask them quite how that
works, because it kind ofdepends on where you are as to
how that works.
So what does server sidecaching mean?
Okay, so let's think of aphotograph versus a video.
A photograph is like a snapshotof a piece of time, right?
(10:26):
Versus a video is dynamic andmoves and you have many
different elements in it.
So server side caching takesbasically a snapshot of your
website and serves them up in a,let's say, photographic form.
They're quicker and faster thanthe contents are already
determined on the website.
They don't have to figure outwhat to deliver to the consumer
(10:49):
before they deliver it.
So it's kind of a complicatedthing to explain, but basically
it's having something alreadyready and prepared for you.
So you can think of it as afrozen meal.
Boom, it's right there andready for.
Maybe meal delivery servicewould be a little bit better.
You open your door and yourfood's ready and you go eat it.
Versus you have to open yourfridge, get all the ingredients
(11:09):
out and start making and cookingyourself, and it takes more
time to be able to get to thetask of eating right.
So server side caching is morelike those already ready to make
meals that are just deliveredto your door, and your consumers
are going to find that they gettheir content a lot faster that
way, okay, so the basic gist ofthis, though, is that we really
(11:32):
really need to be conscious ofour website speed, and I want to
make sure that we aren't afraidto check it.
If you check your website speedand it's too slow, don't panic.
Follow some of our steps we'vegiven you go through episode 20,
go through episode 22 and gothrough episode three and
(11:52):
evaluate what can you do toimprove it, and then double
check it again.
I do recommend that you usethese free tools, like I said,
about once a month, but ifyou're working on optimizing
your website many times, it'sbest to optimize it the speed
some, on Monday, wait a few daysand then test it again.
(12:14):
Sometimes it takes a little bitfor these tools to see the
changes you've made, becausethey may be caching on their end
some of your information.
So just be aware of that, andif you can't really stock, then
that's what we're here for andthat's what many great web
developers are for is makingsure your website speed is fast.
(12:37):
One red flag you can note toowhen you're looking at those
three especially the web pagetest and the GT metrics, the two
websites that I mentioned atthe end of the list for testing
is see how many number ofrequests it takes and you'll
you'll see what I mean.
Whatever you go, try one ofthose tests, it's going to list
(12:58):
straight down the page what,what queries are being asked,
which images are being loaded,which CSS files are being loaded
, which JavaScript files arebeing loaded.
And if you don't know whatthose words mean, don't worry
about it.
Just see how many things won't.
Just say call them things areloaded on your web page.
Most fast web pages are goingto load 50 or less.
(13:20):
I have seen websites load 150 ormore individual elements just
to make up their web page, andthat takes a lot of time.
It doesn't matter if each oneof them is a millisecond or
point five seconds.
That adds up right half asecond added up.
You know, 150 times is a longtime.
(13:42):
I'm not going to try to do thatmath on the fly in my head, but
that's a long time.
So if you have a mix of reallyfast and kind of fast things,
that's going to take a long time.
So when you're evaluating yoursite and if you see a long, long
list of items being loaded andyou're not a web developer
yourself, it's probably a goodidea to get a trusted web
(14:02):
developer to help you minimizeand reduce the number of items
on the website being loaded.
Okay, so that was a bit of amouthful and a lot of things to
talk about in, honestly, reallyshort period of time, but let's
recap real quick.
So website speed is vitalbecause it affects your search
(14:23):
engine optimization.
You're going to rank lower ifyour website is low, higher if
your website's fast.
It's going to affect yourcustomer trust.
The customer trust is going todefinitely go down if your
website's slow.
Thinking about, thinking aboutfrustrated.
You are sitting in that trafficin slow website or slow car
traffic trying to get home ortrying to get to your
(14:45):
destination.
A slow website can cause lotsof customer frustration.
You know, just like we getfrustrated in traffic, it's
going to cause lots of customerfrustration.
They're going to leave your webpage.
It could also affect your brandreputation, especially if
you're an established brand andthen you're having chronic slow
website issues, it can reallyaffect your brand reputation.
(15:07):
But if your website's fast, itcan give you quite the
competitive advantage, becausethen you're going to be so much
faster than the other websitesthat are out there and people
are going to want to shop yourwebsite just simply because it
is fast and speedy and they andyou have what they need.
Alright, so that's it for thisweek's episode.
If you're watching on YouTube,be sure to hit that subscribe
(15:29):
button, and if you're listeningon the podcast, be sure to
follow us and hit subscribethere as well, so you don't miss
out when we release newepisodes.
As always, we appreciate yourfeedback and ideas.
Drop us an email to podcast atbcsengineering.
com.
We would love to hear from youand we will see you next week.
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