How to Grow Your Service Business using Pinterest with Laura Rike

Send Carrie a Text Message!

If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-quality leads.

In this episode, I’m joined by Pinterest strategist Laura Rike, who’s helped her clients generate six-figure results using Pinterest strategically—and sustainably. You’ll learn how to turn Pins into profits, why Pinterest is more like gardening than social media, and what you need in place to actually make it work for your business.

If you’ve ever wondered whether Pinterest is worth your time—this conversation will change your mind.

Mentioned Resources

Laura's Pinterest Quiz & Resources - https://laurarike.com/podcast/

Connect with Laura Rike

Laura Rike is a leading Pinterest strategist with over 15 years of marketing experience, helping service providers and product-based businesses drive consistent traffic and leads using Pinterest. 

Pinterest - https://www.pinterest.com/laurarike/

Facebook - https://facebook.com/laurarike

LinkedIn - https://www.linkedin.com/in/laurarike/

Instagram - https://instagram.com/laurarike

Website - https://laurarike.com

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course.  Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps!  Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:


(00:21):
, who helps her clients generatesix-figure results using
Pinterest strategically andsustainably.
You'll learn how to turn pinsinto profits, why Pinterest is
more like gardening than socialmedia, and what you need in
place to actually make it workfor your business.
So if you've ever wondered ifPinterest is worth your time,
this conversation will changeyour mind.

(00:42):
Let's get started.
Welcome to the eCommerce MadeEasy podcast.
I'm your time.
This conversation will changeyour mind.
Let's get started.
Welcome to the e-commerce madeeasy podcast.
I'm your host, Carrie Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal to help others.
Now, with over 20 years in thee-commerce building industry,
and even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable

(01:04):
bits to help others besuccessful in their online
business.
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
Today we have a special guestwith us and her name is Laura
Reich.
She's a leading Pintereststrategist with over 15 years of

(01:26):
marketing experience helpingservice providers and
product-based businesses driveconsistent traffic and leads
using Pinterest.
So welcome to the show, laura.
Thanks for having me.
You're welcome.
So glad to have you here.
So I just gave a little tinysnip of what you are and who you
are and what you do.
So tell us a little bit moreabout Laura who you are, how you

(01:49):
came to helping otherbusinesses with Pinterest and
how did that become your passion?

Laura Rike (01:55):
Yeah, so I originally went to school
thinking that I was going to bean interior designer.
I just really loved design,whether it was online or like
physically designing things.
I realized very quickly thatback then that industry wasn't
probably going to be best fitfor me.

(02:15):
So I decided to do graphicdesign and it was amazing and I
loved it.
And then I learned I could bevirtual before virtual
assistance was even a thing andso I started working virtually
and it kind of branched out fromjust graphic design and I
started becoming an actual likeVA doing a bunch of different

(02:36):
things.
And I have three kids and myoldest kid was one at the time
came up and closed my laptop andhe was like why are you always
on this?
And I was like, oh sorry, dude,like that was not my intention.
And so my now husband at thetime and I just really had to

(02:58):
have like a conversation aboutlike what that needed to look
like, what I wanted to change,how I wanted to be present for
the family more, and I had beendoing Pinterest for some of my
clients and I still really loveddesign.
So I started only offering thatand it just kind of evolved

(03:21):
from there the results and thefun that I got to see from the
back end of that with my clientswas amazing.

Carrie Saunders (03:30):
I think that's really great because it sounds
like your origin story is kindof similar to mine.
I started with a nine-month-oldand a laptop and I just started
to just do what I was good atand help businesses.
You know, I just started tojust do what I was good at and
help businesses.
So it sounds like that's kindof like a little bit of a
nutshell of how you got startedinto this world of Pinterest and
graphic design and things likethat.

Laura Rike (03:52):
Yeah, a hundred percent and just really being
family focused.
I mean it's evolved over theyears, like I said, but like one
of my exciting, greatest thingsthat I do all the time is I
take Tuesdays off, not just inthe summer but all year round.
And now we have three kids andit is the like sought after

(04:15):
thing in the summer.
Even my teenager will join us.
We'll go to parks, we'll do abucket list and then during the
school year, with each one of mykids, I was able to have a full
day with just them, because wehave such an age gap between
them where it was like justmommy and me time for a whole
day.
And that is really when I waslike okay, this is like the

(04:39):
whole point of what I wanted todo when I decided I wanted to
work from home.

Carrie Saunders (04:45):
That's pretty brilliant that you decided
pretty early on to take a wholeday off.
I think that's really justspeaks wonders to like one.
Your work ethic too, becauseyou're also respecting yourself
and your time your own time andyour family's time but also in
setting those boundaries withwho you're working with and just
really kind of making a better,well-rounded children really.

(05:06):
So I love that you did that,yeah it's.

Laura Rike (05:09):
It's been a joy to be able to do that.
Um, my youngest is now four, sonext year she'll be going into
kindergarten.
Um, I'll probably still takeTuesdays off.
I'll probably just try tofigure out something else to do,
like go to the sauna by myselfor something Like I don't know.
I just think it's really goodto have our own time, regardless

(05:32):
of the kids as well.

Carrie Saunders (05:34):
I think that is very important and a great
business lesson too.

Laura Rike (05:38):
Yeah, for sure.

Carrie Saunders (05:40):
Let's get into Pinterest a little bit too,
because I know that a lot ofpeople think of Pinterest as a
platform for recipes and DIY,and I know it's something that
I've struggled with.
It's one of the things that Iwant to get our business into a
bit more, but it's a bit hard toconceptualize.
How would I put things onPinterest.

(06:00):
So could you explain to us howit's actually a powerful tool
for lead generation for bothservice-based businesses like us
and like many of the listenershere, as well as e-commerce
businesses who also listen tothe podcast?

Laura Rike (06:13):
Yeah, so there's a lot of misconception that has
kind of just carried overthrough the years.
One of the biggest ones is that, like you have to be churning
out blog content and you have tobe some sort of blogger, and
that's honestly really not true.
Pinterest, at its core, is asearch engine platform, so

(06:37):
really it is a visual platformat its core.
So when users are coming to it,they're actually already past
the stall of do I need this?
Is this important to me?
Is this going to benefit me?
Because they're going to itsearching for that solution,

(06:57):
that service, that product.
And when I say solution, I liketo kind of change that for
people, because people thinksolution equals physical right
and then you send them a productand solution can be service.
Solution can be strategysessions, it can be delegating,
it can be like so many differentthings that they're coming to

(07:22):
the platform to learn who'sgoing to be the best fit for
them, who's going to be able towalk beside them and help them,
knowing what their brand is,knowing that they can keep that
energy that they have in theirbusiness through to something
else.
And so really focusing on first, where is it that you convert

(07:47):
right now?
Like, don't focus on all theseplaces that you need to be
present on right?
Um, I always laugh a littlewhen people are like I have to
be omnipresent and, yeah, it'sgood to be visible and if that
means you are omnipresent, great, go for that.
I don't take Tuesdays off beingomnipresent, so I like to focus

(08:12):
on what's going to convert.
We talk about everything inmarketing is consideration,
awareness and purchase.
Consideration is just learningblog posts, social media, like
the content you put out there.
Awareness is going to be I'msorry, flip-flop that.
So that is going to beawareness and then consideration

(08:34):
is going to be the lead gen,right?
You give them something inreturn for them, giving you
their email, their phone number,something that you're
collecting and then purchaseobviously is purchasing from you
something that you'recollecting and then purchase
obviously is purchasing from you.
Whether that is a service, adigital product, physical
product, doesn't matter.
And so if you think about it inthose three things and you

(08:56):
couple it with where you'realready bringing in the leads
and sales, now that's where youstart.
On Pinterest, if you arebringing in massive leads from
LinkedIn articles, start usingPinterest as top of funnel to go
to those articles.
If it's direct to a landingpage.
Pin direct to the landing page.

(09:18):
It really doesn't haverestrictions in terms of the URL
that you use.
It's just is that going to bebest for you and where you're
going to be able to bring in themost return for your time on
the platform?

Carrie Saunders (09:37):
So I love how you create that, because a lot
of people don't realize thatPinterest is a search engine.
Just like YouTube is a searchengine, google's a search engine
, pinterest is a search engine,and I think some of the
questions that run through mymind, though, as you talk.
Okay, could you give us anexample?
This is where I would get hungup.
Could you give us an example ofwhat sort of image or graphic

(09:59):
would you put along with thatpin to get them there?
That's where I get hung up with, you know, creating a pin For
sure.

Laura Rike (10:08):
So if you're a digital product, obviously
you're going to have mock-ups.
You're going to use those,right, you can.
If you're a physical product, Iguarantee you you have some
sort of product photos you'regoing to use.
And that's where peoplenormally think like, okay, this
is where I have to be and that'swhere it ends.
Text based only images workphenomenally for all three

(10:33):
digital, physical and servicebased businesses.
It does not matter because itis a search based platform.
Your pin can be visuallysearched for the words that you
put on that design.
So you can have that tallvertical image and then just
have a title with a call toaction on it.

(10:54):
The title could be yourkeywords, right, and so even
like for this.
If you're going to pin to thepodcast, use the title of the
podcast, use something aboutPinterest strategy or marketing
or something like that in thetitle and then call to action
something they don't know.

(11:15):
The call to action doesn'talways have to be like click to
listen or here to download orwhatever.
You can do fun things like I betyou didn't know number two or I
bet you have never thought ofPinterest this way, and then
people will click through and goto the podcast and listen and
hopefully become a podcastsubscriber or click things in

(11:38):
the show notes, and that's justone example.
You can have tons of differentexamples.
You can repurpose any videocontent or reels or shorts that
you use Again, put a titleoverlay on top of it.
There's so many different usecases, but titles really are the

(11:58):
easiest thing to start with forservice-based businesses and,
really honestly, anybody.
If you're a newer business andyou don't have a ton of product
photos or things like that too,just use text.

Carrie Saunders (12:13):
I hadn't even thought about that.
I think that's such a simplesolution.
I think that'll help those thatare listening, who are brand
new to considering Pinterest,because I mean, I'm sitting here
thinking, well, sure, I canmake like a pretty graphic with
text on it and, you know, leadto one of our offerings.
It's kind of like a no brainer,but we just tend to complicate

(12:33):
things sometimes when we'retrying something new with
business.

Laura Rike (12:37):
Yeah, and it and it can be overwhelming when you're
trying to learn something new,and that's why the biggest thing
I tell people all the time isjust pin.
If the keywords are hanging youup, don't focus on them.
That can come right, but I wantyou to experience the platform

(12:59):
and realize how beneficial itcan be, even without all the
nuanced strategy type pieces.
And once you get the hang of it, then start layering in,
because, I will tell you,pinterest is the most forgiving
and dynamic platform online.
You can pin something today andit's not going to be perfect,

(13:22):
but two years from now you couldstill get leads from it.

Carrie Saunders (13:26):
I love that and I love how a lot of people
don't think about the fact ofthat.
But then it goes back to whatwe said already earlier.
It's a search engine, so it canstill keep serving you.
It's a high leveraged asset,really kind of like YouTube is,
and investing in search engineoptimization on your website,
it's a high leverage asset.
So, if somebody is listeningand are wanting to get started,

(13:49):
what are some other key piecesthat business owners need to
have in place before they startgenerating these leads from
Pinterest?
Is there anything we haven'ttalked about yet?

Laura Rike (13:58):
Yeah.
So I think the biggest thingthat I just did a live stream on
this to trying to help peopleis really figuring out where all
your content is already youhave posted or published or
spoken or anything that has aURL and really create some sort

(14:26):
of like a vault or a contentplanner or something with all of
those links and organize themin that awareness, consideration
and purchase phases, becausethat's really going to help.
You then see, like, okay, maybethis was for 4th of July, maybe
this was for Thanksgiving, maybethis was for New Year's or

(14:47):
Mother's Day or whatever it isthat can be used again and again
and again, and so just reallyfocus on that as a beginning
piece so that you don't get lostin the, so that you don't get
lost in the.
Have I pinned this?

(15:07):
Do I need to pin this?
Have I created a different pinfor this?
Like all those little things.
Just really start to organizeeverything and keep
documentation of it really, sothat you can start to get more
of that strategy of like okay,I've already done this
consideration piece that leadsto the sales funnel, so now I
could do a link to that samesales funnel but the sales page.

(15:29):
Then you have both of themconnecting together.

Carrie Saunders (15:33):
And I think getting organized like that is
super key.
I know when I started thispodcast, that was one of the
first things I did was I reallygot organized.
I kind of geeked out Excelsheets you don't have to do a
cell sheet, that scares you butlike I didn't Excel sheet of
every single podcast title, whatthe episode number was, who was
in it, and I also had adifferent one.

(15:55):
That was all my ideas of what Iwanted to post.
So I think, for those listening, if you can consider how would
you want to organize those twothings, I feel like an idea
board makes sense, like, howeveryou want to do it.
And then what did I do when?
Because I will go back to thatpodcast calendar Excel sheet and

(16:16):
search it for a keyword and tofind a podcast episode.
So I think that you could dothe same thing with the
Pinterest pins.
You could search for a keywordto see, oh, did I already pin
this?
Did I already create content onthis?
So I think starting with thatorganization is really going to
help it be less overwhelming andmore tangible, to do A hundred

(16:36):
percent.

Laura Rike (16:36):
Yep, and I I am a good spreadsheet girly.
I love a good spreadsheet.
I probably way overthink myspreadsheets, but I do have
content planners that I use andit's just a new tab for each
thing that you're trying tofocus on, whether it's the
customer journey, the keywords,tracking, your analytics, things

(17:00):
like that, like whatever iscomfortable for you Google Docs,
a notebook, you know, lookerStudio or Google Analytics or
whatever.
Use that, because thatinformation is going to be what
fuels you to continue and it'salso going to be helpful to
optimize and scale once youstart to see those results come

(17:21):
from the platform.

Carrie Saunders (17:26):
I totally agree and I think it's going to save
a lot of time down the road.
It'd take a little bit of timeto get it set up but, like it
just outweighs the benefits,outweigh that little bit of
setup time At least I found withthe with the podcast.
So definitely when I dig intoPinterest I'm going to do
something similar based uponyour advice here.
I think that's great.
Now I've also seen that youlike to compare Pinterest and
gardening and this.
This gets me curious, because Ican kind of see where you might

(17:49):
be going with this, since Iunderstand search engine
optimization too and I figureit's probably going to go along
those lines.
So can you walk us through thatanalogy that you have and what
it actually means for settingrealistic expectations for
business owners?

Laura Rike (18:03):
Yeah, 100%.
So by focusing on Pinterest asa garden strategy, you focus on
it as like you cultivating agarden where you're going to
have the prep part, you're goingto have organized planting,
strategic nurturing to make surethey're growing the right way,

(18:24):
and then scaling, which is goingto lead to that harvest,
whether it's herbs or flowers orwhatever it is right.
So I kind of put that together.
One, if you can tell, I love myplants.
I actually have over 150different plants in my house
from all around the world, um,so I'm kind of a plant nerd and
we did have a garden growing up,um, and also with my kids.

(18:47):
But you can kind of equate thateasily and grasp the like steps
and um essentials that areneeded to be able to grow, your
presence on the platform, and sothe four things I do everything
in my four part framework, um,we call it systems or set up

(19:08):
system strategy and scale, andso we did that with gardening,
where tend to the garden, youplant and plan, you prune and
sell, and then you repeat andgrow, and so each part of that
um, that equates with myfour-step framework, and so the
setup is really focused onpreparing the soil which is

(19:31):
going to be optimizing yourprofile, carefully crafting your
boards so that you're speakingto Pinterest as a computer,
aligning that content strategythat we've been talking about
with your brand values, and allof that is really just like
picking where you're going togarden, where it's going to be

(19:52):
the most fertile, where the soilis going to be the best, and in
focus on all of that before youactually plant the seeds right,
and then we go into systems.
So systems is planting seeds inan organized way.
There are certain plants andseeds that do not play well
together, just like lots ofthings in life, and so this is

(20:15):
really focused on the Pinterestside of things of like all the
systems you need Tailwind,pinterest, native schedulers,
canva everything that's going togo into this content calendar
and routine for being able tostay consistent on the platform
and do it in less time is reallywhere we focus on choosing

(20:39):
those specific garden spots.
The next step is strategy, whichis nurturing.
So this is where you're goingto look at things, refine your
posting schedule.
Group boards are no longerreally a thing that we ever
focus on.
I do use communities inTailwind.

(21:00):
They were formerly calledtribes, but that is also
something.
You can be active in differentcommunities, exploring other
opportunities for traffic andleads.
It's going to be the same thingas like making sure you water
enough, making sure that youpick the weeds, making sure that
you know you have all that doneas things are growing, and then

(21:20):
scale is just that expandingyour garden.
If you sold things out of yourgarden, right, what can you do
again to make sure you have moreto sell On Pinterest?
That's really taking a momentto analyze what actually worked

(21:41):
where you were focusing yourefforts, making sure that you
have automation in thoseprocesses.
If it's expanding your team,things like that, then you
really want to focus on that sothat you can scale bigger and
better next time.
If there's something that didn'twork, it's okay, that's normal.

(22:01):
That didn't work, it's okay,that's normal.
You can leave that pin thereand maybe it comes back around
later, but maybe you focus onsomething else, and so that's
really going to be that piece ofmaking sure that your flywheel
continues to happen on Pinterestand on the platform.
And yeah, so that's really ourfun analogy for the kids and I

(22:25):
here at the house when we loveplants and gardening.

Carrie Saunders (22:30):
And I think that makes a whole lot of sense
and I think it can probably helpothers visualize.
You know how does this processwork.
How do I get started, you know?
Do I just jump in a pen?
Or?
But no, you're like no, we gotto prepare everything first, you
know, and then we can startplanting those seeds.
So I love how you make thatanalogy to make it memorable one

(22:50):
and also easier to understand,and I bet some people listening
will be like okay, that's great,but what are some common
mistakes?
Like I don't want to make thosecringe mistakes when I first,
you know, get on a new platform.
So what are some commonmistakes that people might make
when they're trying to do leadgeneration on Pinterest?

Laura Rike (23:09):
Yeah, um, specifically for lead generation
, is posting that URL too manytimes back to back.
Um, on the flip side, notposting it enough.
So there's a really fine line,um that can be really easy to
navigate.
It's not something that's goingto get you banned from the
platform or shadow banned orwhatever other people say for

(23:30):
other platforms.
It's really just figuring out.
If you have the right strategyset up to be able to organize
that URL multiple times on theplatform, and what I mean by
that is you can have differentboards that are very similar.
So, for example, if we have agarden and we have fruits and

(23:54):
vegetables right, you're notgoing to take a fruit and put it
over on the vegetable side, sokeeping that going on Pinterest.
If you're talking aboutstrawberries, you can have a
strawberries board, a fruitboard, a berries board.
There can be different boardsthat the strawberries can be

(24:14):
pinned to, but you're not goingto take strawberries and go and
pin it on a carrots board, andso just little things like that
are really going to make it moreeffective for you.
Because, if you think about it,even if I pinned one pin a day
and I used that same piece ofcontent, but I pinned it to a

(24:35):
different board and I keep doingthat.
Say, I have five boards with onepin.
You're going to make three tofour pin designs at a bare
minimum for that one URL.
So now I have three pins thatcan go to this one board and
three here and three here andthree here and so on and so
forth.
So that first week I have tonsof content, one pin a day right,

(24:59):
we get to that.
Next week I still have thoseone pins going, but then I'm
going to pick a new topic and sonow I'm going to have more pins
going.
And so after your first 30 to60 days, you're going to see how
easy it can be to have three orfour different pins going out
per day.
If that's where you want tostart Again, I also have clients

(25:20):
that are 15 to 20 times a day.
Start again, I also haveclients that are 15 to 20 times
a day.
It really does not matter howmuch you pin.
It really depends on how oftenand the quality.
So that is something really tofocus on for sure.

Carrie Saunders (25:37):
I never really thought about it that way too,
as far as, like you know, youhave a strawberry and you can
put it on many different boards.
You know, and in my mind, thatthey were kind of each different
but you can reuse something,basically, and put it on a
different board that it appliesto, and then that kind of made
me think of another question too.
So with Pinterest, do youalways link to a content, or

(26:00):
sometimes it's just somethingthat's up there that's
informative?

Laura Rike (26:08):
Okay.
So then I'm going to challengeyou with that question, because
I love this If you were to putup something that is informative
on there.
What is the goal behind thatpin?
Okay?

Carrie Saunders (26:17):
I guess there wouldn't be really a goal, as in
maybe get a follower, butthat's about it.

Laura Rike (26:22):
Yeah, and so followers aren't going to bring
in the leads and sales.
They are something we watch tomake sure the account isn't
growing stagnant.
However, since I put you in thehot seat, what you want to do
is that goal.
What next step would you lovethat person to take?
And so if that next step isgoing to a piece of content

(26:43):
after that that continues on,like, say, I was teaching this
gardening four-part frameworkand I put it all on a long
infographic, then maybe I wantto lead to the masterclass where
it goes more in depth aboutthat four-part framework, right,
because there's alwayssomething after for what we are
teaching.
And so, yes, 100% doinformative.

(27:06):
I have clients that make bankoff of infographics that lead to
products because you're helpingexplain that in the beginning,
right, and so they feel moreconfident with that brand and
with that product or service.
But you always want to havesome sort of goal on the back

(27:27):
end.
What are you teaching them?
What action do you want them totake?
Because there's nothing elsereally that can happen from that
pin unless you have thattailored to a specific that
makes a lot of sense.

Carrie Saunders (27:41):
And you know, as soon as I asked the question,
I of sense and, and you know,as soon as I asked the question
I was like oh wait, you know,cause this is all website stuff
too, is you know you want a pageto lead them to that next step.
So it totally makes sense, butI appreciate you explaining that
, because it's hard to thinkabout that sometimes when you're
stuck in the new world of a newplace.

Laura Rike (27:58):
Yeah, or like, even if it's not going to lead to a
website page or a blog post,right, I'm sure that there are
multiple podcast episodes orreels or Facebook posts or
things like that that wouldprovide more information on that
same topic.

Carrie Saunders (28:18):
That makes um, that makes a good point there,
because I hadn't really thoughtabout, you know, linking a
Pinterest pin to an alreadysocial media post that you know
we might already have out thereor somebody listening may
already have out there.
So that's a good way to get newvisibility to something that
generally just goes poof in theair after, you know, a few hours
at most, you know.
So I that's really brilliant tolike be reusing your social

(28:43):
media posts links back intoPinterest to get more attention
and get more comments and morelikes on it, which then we'll
bring it back up to the top ofthe algorithm again on those
other platforms.
That's a brilliant next stepfor people who want to, like,
you know, take it to the nextstep.
I feel like that's kind of likea more of a next step thing.
Yeah, 100%.

(29:05):
And then so we're talking aboutlead generation and things like
this or, you know, getting thatproduct or service purchased.
So is there a key that reallyhelps Pinterest work really well
to get the traffic either tothat pin and then through to the
destination?

(29:25):
Is there some little tip we'vemissed here that really kind of
elevates a pin more than others?

Laura Rike (29:31):
Yeah, I mean it not necessarily elevates a pin.
There's a lot of differentfactors based on, like the
keywords and if people areactually clicking through or
saving the pin.
But one thing I will say aboutlead gen if you are leading
direct to a landing page that isgoing to ask for a name and
email, what I have found in thepast is you really want to have

(29:54):
a strong title paragraph andthen an embeddable form right
there above the fold.
A lot of things shift withPinterest whether they click
through to get to the site orwhether they swipe up.
That is a new feature thatthey've been testing out.
The mobile is 90% of how themobile view, how people will see

(30:17):
that webpage, and so if you doa lot of information at the top
of a landing page for a leadmagnet or even an SLO, without a
purchase button right away atthe top, people are more than
likely to bounce off reallyquickly.
Pinterest is a bouncy platformis what I call it, and so people

(30:38):
have a short attention span.
You got to keep up with it.
I call it, and so people have ashort attention span.
You got to keep up with it.
I really focused on a title,maybe a graphic, two to three
sentences and then name, emailbutton.
Then underneath that you can gointo more, because I guarantee
people will continue to readmore about it.
But for those who have a veryshort like okay, I want this

(31:00):
information, just send it to me.
Who have a very short like okay, I want this information, just
send it to me.
The quicker they can put intheir name and email, the easier
it is for you to capture thatlead.

Carrie Saunders (31:08):
And that's a really good point that I think a
lot of people might not thinkabout, because we're just so
used to over delivering ourinformation.
When you're on this platformlike that, sometimes you just
want to get something done.
You want the thing or you wantthe information.
So I think that's a really greatpoint that I hadn't thought
about yet that you need to makethat super easy.

(31:28):
Yeah, no, that's awesome, yeah,so is there anything else that
you'd love to you know?
Talk about with Pinterest thatwe haven't covered yet today on
the show?

Laura Rike (31:39):
Um, I think one fun thing that I will say is there
are different types of Pinterestpersonalities and so I kind of
mentioned this earlier to youone-on-one.
But I have this really funPinterest quiz.
It's like six or sevenquestions.
It's a Buzzfeed style quiz.
It's a BuzzFeed style quiz, nostrings attached, but it really

(32:36):
helps you feel like, oh my gosh,this would be the way that them
and their brand, and so thereare four different types of
users, and really understandingwhat type of user you are and
what type of marketer you are onthat platform will really help
you speak your user's lovelanguage.

Carrie Saunders (32:58):
That sounds really great and I am excited to
actually try that for myself.
So we'll be sure to put thatlink in the show notes for those
listening who want to, who areas excited as I am to take that
quiz, because I feel like itwill help me get a good start,
because I mean, honestly, I'venot started with Pinterest.
I have had it on my to-do listfor over a year and I haven't
started it, maybe for more thanthat, but really seriously the

(33:20):
past year.
So I can't wait to take thatquiz and see which direction I
need to go when I'm, you know,utilizing Pinterest as a
business strategy.

Laura Rike (33:30):
For sure, and each person who takes it it's not
just take it and find out.
I do have videos tailored toyour Pinterest personality that
come to you via email and youcan watch them.
They're short bites, bite-sizedvideos on how to do this or
that, and then it's also coupledsometimes with a PDF or an SOP

(33:53):
or things like that.
So it is very strategic inhelping each person where
they're at, because I love asaying I use all the time in my
marketing is love from whereyou're at right.
Everybody's on a differentjourney, everybody's on a
different learning um level orimplementation level, and so I
just really want people to usethe platform because I I know

(34:17):
how amazing it can be.
I just love that.

Carrie Saunders (34:20):
I love how you put your heart and soul in
behind that quiz to really helppeople like us and business
owners who are listening, youknow, take that step and that
leap into being confident andstarting their Pinterest is what
it sounds like it's going to dofor them.
I just love how you created that, yeah, so then if somebody's
listening and they want to learna bit more about Laura and how

(34:41):
you can help them, you knowwhere are the best places
besides Pinterest, obviously,but we will definitely link to
your Pinterest in our show notes, but where's other good places
to find you online or get a holdof you?

Laura Rike (34:53):
Yeah, the easiest is Laura Reich dot com.
Forward slash podcast.
There's a ton of free goodiesin there for you guys for just
like a thank you for listeningto this episode.
The quiz is on there, and thendifferent ways to work with me.
I am online everywhere as LauraReich L-A-U-R-A-R-I-K-E, so

(35:15):
feel free to join me anywhereyou are loving that platform.

Carrie Saunders (35:21):
Thank you so much, laura.
I've learned so much today andI'm sure our listeners will get
so much good information on howto either optimize their
Pinterest, if they're alreadyusing it, or how to like get
started, if they're been havingthis on their bucket list, like
we've had, and just haven'ttaken that leap yet.
So I really appreciate being onthe show.

Laura Rike (35:40):
Yeah, thanks so much for having me.

Carrie Saunders (35:48):
Wasn't that conversation with Laura so
helpful?
I know Pinterest has been on mylist to do for our business for
a while now, and a bit more oftop of the list this past year,
and I just haven't taken theleap.
So I hope the conversation wehad with Laura today will help
you take that next step withPinterest, if you're not on it
yet, or further your Pinterestwith Pinterest, if you're not on
it yet, or further yourPinterest skills if you're
already on it.
It's great for not just onlyvisibility but for building real

(36:08):
revenue, generating momentum inyour business.
So, whether you sell physicalgoods, digital courses or high
ticket services, pinterest is aplatform that works while you
sleep if you set it up right.
Huge thanks to Laura fordemystifying the platform,
giving us some practical ways togrow our list, boost traffic
and attract the right leads.

(36:29):
I hope you loved today'sepisode and, if you did, please
be sure to subscribe to ourpodcast wherever podcasts are
joined if you're not already,and you can always find our show
notes atecommercemadeeasypodcastcom, and
we will see you next week.