June 24, 2025 • 16 mins
Have you ever thought of your website like a car? đźš—
Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the right care, your website can be a powerful engine driving your business forward.
Today, I’ll walk you through the life cycle of a website—what to expect at each stage, the essential maintenance you need to stay competitive, and when it might be time to invest in an upgrade. So buckle up—this episode will keep your website running at peak performance!
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Have you ever thought of your website like a car?
Just like a vehicle needsregular maintenance, tune-ups
and occasional upgrades to keepyou running smoothly.
Your website needs the samecare to keep delivering the
results.
Ignoring it can lead to slowperformance, outdated content
and missed opportunities for you, but with the right care, your
website can be a powerful enginedriving your business forward.
(00:23):
Your website can be a powerfulengine driving your business
forward.
Today, I'll walk you throughthe life cycle of a website what
to expect at each stage soyou're not surprised, the
essential maintenance you shoulddo to stay competitive, and
when it might be time to investin an upgrade so that you keep
growing your business.
So let's get started.
Welcome to the eCommerce MadeEasy podcast.
(00:44):
I'm your host, keri Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal To help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
(01:04):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
Today, we're comparing ourwebsites to a car.
I know recently I have had toput tires on two different cars,
so it made me think about howour website is kind of like a
(01:25):
car, and we need to be regularlymaintaining it and improving it
.
So let's get started off,though, with our stages of our
website, and the first stage isour startup stage.
This is when you've built yourwebsite, is you're going to be
building the foundation here,and you may have already done
this, or maybe you haven't builtyour website yet.
But just like buying a new car,building a website is exciting
(01:48):
many times, and you pick thedesign, you add the content you
want into it and you launch itinto the world.
So this is just the beginningof your website, and like the
beginning of getting a new toyour car.
So some elements we want to getright, though, in the beginning
is we want to make sure, as wetalk on the episodes, a lot here
on this podcast is we want tomake sure we have a mobile
(02:08):
friendly design, we want to makesure it loads fast and we want
to make sure we're having aclear navigation.
There are also some essentialplugins you might want for
performance, some things youmight want to help to even
further make your SEO evenbetter, and also for security
reasons.
Depending upon what you have,especially if you have WordPress
, you're going to want someplugins to help you with
(02:30):
security there.
And then we're also going towant clear call to actions.
We want to make sure we'reguiding our visitors towards the
conversion and towards theactions we want them to do.
So some of the mistakes youmight make in the startup phase
is you might think that you'redone once your site is live, and
this is where many businessesfail and fall into this set it
(02:53):
and forget it trap.
A website is not a set it andforget it.
It's just like our cars we needto change the oil, we need to
put gas in them.
Sometimes we need to change thetires, like I've had to
recently.
I even have one car that'sgoing to need some new spark
plugs soon, because it's thattime for new spark plugs.
So we need to be thinking aboutour websites and that we need
(03:16):
to continually improve them tomake sure they're still serving
our customers, because businessis never stagnant as far as who
our customers are and how we'reserving them.
So we want to make sure we'readjusting our website to match
what our business is doing too,and then, right after you've
built your website, we're goingto have what would be if you've
(03:38):
ever brought a brand brand newcar.
You know there's a break-inperiod.
It's a period where you'resupposed to be a bit more gentle
on the engine and you're goingto want to, you know, run it at
normal RPMs for a certain amountof time until it's broken and
if anybody listening is also acar nerd and loves cards.
So what we want to make sure todo with our websites is we want
(04:00):
to have a break-in period forit.
It's going to need some testingout there before it's running
at its best.
It's going to need somecustomers going to it and giving
you some feedback.
You're going to want to collectdata on it and you're going to
want to optimize it as we'regetting it up to speed and
getting it moving.
So some key tasks in this stageis we want to be sure that we're
(04:24):
using Google Analytics and thatwe're monitoring our site
analytics.
We want to track our visitorbehavior, like bounce rates and
page performance.
How long are they staying onyour pages?
Are they scrolling on yourpages?
We're going to want to look atsearch engine optimization.
We want to make sure that thekeywords, meta tags, alternate
texts and your body are workingeffectively on each of your
(04:48):
pages, because you know youmight find that you need to
change some of the wording asyou go along.
We also want to gather somecustomer feedback.
Ask some peers, see what theythink.
Ask them if there's anythingthat's confusing or unclear.
So some warning signs oftrouble in this tune-up stage is
you have slow load of pagetimes, you might have broken
(05:11):
links, you might have confusingnavigation.
You want to make sure youaddress these issues before they
really drive visitors away andbefore it becomes a bit unruly
to fix Now.
Next we're going to go into themaintenance phase.
So this is after your website'sbeen up and going and you have
some momentum with it, just likeyou know, after you've had your
car for a bit and you know allyou really need to do is oil
(05:35):
changes and get some gas, andnothing major at this moment.
So we want to make sure we keepthings running smoothly with
our website too, and regularmaintenance is essential to
prevent issues that can slowyour site down or hurt its
performance or hurt its searchengine rankings.
So some essential maintenancetasks are we want to make sure
(05:55):
we keep our plugins, themes andcore software updated regularly.
This is essential if you'rerunning WordPress, a
downloadable e-commerce store.
This isn't really something yougenerally need to do with
software as a service type ofthings like ShowIt, gohighlevel,
kajabi and Squarespace,although I have seen that some
(06:16):
clients do fall behind on eventhe SaaS software, the software
as a solution versions, becausesometimes they will have
different versions too.
So you want to make sure you'restaying up to date on that as
soon as possible.
When those new versions come out.
I don't recommend going to themright away.
Give it a few months.
One of those people was likeyeah, jump on it right away.
(06:37):
There might be mistakes.
There might be mistakes, theremight be bugs.
You know we're softwaredevelopers here.
We understand how that canhappen.
So give it some time to be alittle bit stable.
But again, but don't put it offtoo far.
Make sure it's only a fewmonths, like maybe two to six
months after a new version isreleased.
Then you're going to want tomake sure you're backing up your
website frequently if you havethe ability to do that, or
(07:01):
making sure that whateverservice you're with that they
make sure they have good backupsof your website.
We're also going to want to makesure that you're optimizing
your images and cleaning up yourdatabase.
That's a little bit more techie, but if you have access to your
database and you're a bit moretech savvy, you might want to
clean up your database, whichcould mean deleting old stuff
(07:21):
that's unnecessary anymore, likeout of WordPress or out of an
e-commerce store.
We want to make sure we don'thave it bogged down with old
data that we don't use anymore,which could slow down the
website.
And then you're going to wantto make sure that you're just
keeping on top of it and makingsure everything's running
smoothly.
You know, make sure customersare able to do the things that
(07:44):
they need to do.
So keeping your content freshis also great.
Here.
We want to make sure we'reupdating blog posts.
We're updating product pages orservice pages.
We want to regularly bereviewing your search engine
optimization strategy to makesure you're staying competitive.
It's a lot easier to make minortweaks as you go.
(08:04):
Then, you know, put off lookingat search engine optimization
for months and then trying tofix anything that's there.
It's much easier to adjust asyou go.
And then there's a stage andpoint in time when you might
need to upgrade.
Maybe maybe your car is too oldnow it's got too many miles on
it.
Maybe it doesn't serve yourfamily well.
(08:24):
It's kind of similar to yourwebsite.
You know it could be too old,it could not be serving your
audience anymore.
Maybe it's too small and needsto expand.
Or maybe it's too big and youneed to.
You know, narrow it down towhat you're truly working on now
.
So big and you need to.
You know, narrow it down towhat you're truly working on now
.
So, even with regularmaintenance, there is a time
when your website needs a moresignificant overhaul or upgrade.
(08:45):
So there are some signs forwhen it's time for an upgrade.
For one, your website looks outof date and it's not as up to
date as competitors.
For example, it's also maybenot delivering the results you
need.
You may be getting fewer leads,fewer sales, not as many
conversions anymore, and itdoesn't function as well on
(09:06):
mobile devices or browsers likethe newer versions of them
devices or browsers like thenewer versions of them and then,
potentially, when load timesare slow, that could be meaning
that you need to get an updateor an upgrade for your website.
So there's some options forupgrading that can be not quite
so daunting that we can look at.
It could simply, you just needa design refresh.
(09:27):
It could even be some simplethings that you need to make it
look a bit more modern and moreup-to-date.
It may not require a completeoverhaul, but it is something I
want to make sure you'readdressing occasionally.
You might want to look atadding new features like online
booking, so that they can book acall easily.
You might want to have a newe-commerce capabilities.
(09:48):
If you have an e-commerce store, you might want to add some new
you know more modern featuresto it, and you might want to add
some advanced analytics just tosee if things are going as
smoothly as you hope and thinkthey are.
You could also maybe need tomove to a larger or better
hosting platform if yourwebsite's too slow, or a more
robust customer managementsystem.
(10:10):
If you're starting to getbogged down in the current one,
it doesn't fit your needs.
You've grown too big.
You might need a bigger CMS.
So with our website, there's along-term journey here.
We want to make sure we'redoing continuous improvement,
and this might seem like, oh,it's something else to do,
carrie, I get that, but if youdon't do continual improvement,
(10:30):
there's gonna else to do, carrie, I get that, but if you don't
do, you know, continualimprovement, there's going to
come a day I see this all thetime with our clients where
their eyes are like wide openbecause they're like holy cow, I
have to.
I need to do this to survive inmy business.
You know they need to have awhole website upgrade, overhaul,
and it's a big job if you'renot, you know, taking those baby
(10:52):
steps along the way, and so Iwant to try and help you prevent
getting the deer in theheadlights, look, because you
realize, oh my goodness, I needto really overhaul my website.
This is going to be sooverwhelming If you're doing
these steps as you go thatoverhaul when it does come
because there may be a time thatit does come you know we need a
better, bigger website.
It won't be quite so dauntingbecause you've been continually
(11:15):
tweaking the current one youhave.
So there's some best practicesfor long-term success that I'd
recommend.
I want to make sure that you'rescheduling monthly or quarterly
maintenance reviews.
Make sure that you put this onyour calendar.
If you have a service providerthat helps you, make sure that
they're doing this monthly orquarterly, it kind of depends
upon how big your website is.
(11:36):
And then I want you to makesure that you're regularly
updating your content andkeeping it relevant and engaging
.
So don't just sit and forgetthe content on your website.
You know, once a week, everyother week, pick a page on your
website and take a look at it,see if it needs updated or
refreshed.
Usually, this could take likeonly like 15 or 30 minutes,
(11:57):
especially if you're doing thisregularly.
Stay informed about the latestweb design trends and technology
.
Listening to those podcasts isa great way to do that.
Try to keep up to date, becausewhen these new trends come out,
that could set you behind ifyou're not on top of them.
Now, I'm not saying we shouldbe a trend chaser, but the ones
that tend to stick and thatcustomers actually find useful.
(12:19):
It's good to get on and jump onand do those things when those
come out.
And then I want to make surethat you're continually testing
and optimizing to improveconversion rates and user
experience.
You know, regularly look atGoogle Analytics, regularly look
at Google Search Console andmake sure that your website's
performing like you need it, toMake sure your visitors aren't
(12:43):
trending downwards.
Make sure they're at leaststeady or trending upwards.
Just these regular checks canhelp you prevent these surprise
maintenance problems or updatesthat you might need in the
future if you're keeping up withwhat's going on on your website
.
So, just like your car, yourwebsite requires care and
(13:03):
attention, and sometimesinvestment, to keep delivering
the performance you want thatmakes sure that your customers
turn into visitors.
Ignoring it won't just hurtyour user experience.
It can actually cost you leadsand sales, and potentially, your
business.
I've seen this happen before,where people have ignored their
websites, and it actually coststheir business because their
(13:25):
growth and their sales were justcontinually going downwards and
they can never get it turnedaround because they reacted too
late.
So with the right maintenanceroutine, though, and the
willingness to upgrade whenneeded, your website can
continue to drive your businessforward and help you grow for
years to come.
Thanks so much for listening tothis week's episode of the
(13:48):
Ecommerce Made Easy podcast.
I hope you thoroughly enjoyedit.
I hope this made you thinkabout you know how do I want to
look at these tasks and how do Iwant to make sure that I stay
on top of my website so I don'tend up in that surprise state
where I need to do a completeoverhaul.
That's going to cost me a lotof money.
So make sure you look at thesetasks after this episode, you
(14:09):
know, go to our show notes atecommercemadeeasypodcastcom so
you can get you know a summaryof what we talked about today to
remind you about the tasks thatyou should be looking at adding
to your calendar, that we don'twant to overwhelm you with them
, but we want to make surethey're simple but easy for you
to do, to make sure you stay ontop of your website.
And if you love this episode,be sure to rate or review us.
Have you ever thought of your website like a car?
Just like a vehicle needsregular maintenance, tune-ups
and occasional upgrades to keepyou running smoothly.
Your website needs the samecare to keep delivering the
results.
Ignoring it can lead to slowperformance, outdated content
and missed opportunities for you, but with the right care, your
website can be a powerful enginedriving your business forward.
(00:23):
Your website can be a powerfulengine driving your business
forward.
Today, I'll walk you throughthe life cycle of a website what
to expect at each stage soyou're not surprised, the
essential maintenance you shoulddo to stay competitive, and
when it might be time to investin an upgrade so that you keep
growing your business.
So let's get started.
Welcome to the eCommerce MadeEasy podcast.
(00:44):
I'm your host, keri Saunders.
When we started this business,all I had was a couch, a laptop
and a nine month old my maingoal To help others.
Now, with over 20 years in thee-commerce building industry and
even more than that in webdevelopment, I have seen a lot.
I love breaking down the hardtech into easily understandable
bits to help others besuccessful in their online
business.
(01:04):
Whether you're a seasonede-commerce veteran or just
starting out, you've come to theright place.
So sit back, relax and let'sdive into the world of
e-commerce together.
Welcome back to the show.
Today, we're comparing ourwebsites to a car.
I know recently I have had toput tires on two different cars,
so it made me think about howour website is kind of like a
(01:25):
car, and we need to be regularlymaintaining it and improving it
.
So let's get started off,though, with our stages of our
website, and the first stage isour startup stage.
This is when you've built yourwebsite, is you're going to be
building the foundation here,and you may have already done
this, or maybe you haven't builtyour website yet.
But just like buying a new car,building a website is exciting
(01:48):
many times, and you pick thedesign, you add the content you
want into it and you launch itinto the world.
So this is just the beginningof your website, and like the
beginning of getting a new toyour car.
So some elements we want to getright, though, in the beginning
is we want to make sure, as wetalk on the episodes, a lot here
on this podcast is we want tomake sure we have a mobile
(02:08):
friendly design, we want to makesure it loads fast and we want
to make sure we're having aclear navigation.
There are also some essentialplugins you might want for
performance, some things youmight want to help to even
further make your SEO evenbetter, and also for security
reasons.
Depending upon what you have,especially if you have WordPress
, you're going to want someplugins to help you with
(02:30):
security there.
And then we're also going towant clear call to actions.
We want to make sure we'reguiding our visitors towards the
conversion and towards theactions we want them to do.
So some of the mistakes youmight make in the startup phase
is you might think that you'redone once your site is live, and
this is where many businessesfail and fall into this set it
(02:53):
and forget it trap.
A website is not a set it andforget it.
It's just like our cars we needto change the oil, we need to
put gas in them.
Sometimes we need to change thetires, like I've had to
recently.
I even have one car that'sgoing to need some new spark
plugs soon, because it's thattime for new spark plugs.
So we need to be thinking aboutour websites and that we need
(03:16):
to continually improve them tomake sure they're still serving
our customers, because businessis never stagnant as far as who
our customers are and how we'reserving them.
So we want to make sure we'readjusting our website to match
what our business is doing too,and then, right after you've
built your website, we're goingto have what would be if you've
(03:38):
ever brought a brand brand newcar.
You know there's a break-inperiod.
It's a period where you'resupposed to be a bit more gentle
on the engine and you're goingto want to, you know, run it at
normal RPMs for a certain amountof time until it's broken and
if anybody listening is also acar nerd and loves cards.
So what we want to make sure todo with our websites is we want
(04:00):
to have a break-in period forit.
It's going to need some testingout there before it's running
at its best.
It's going to need somecustomers going to it and giving
you some feedback.
You're going to want to collectdata on it and you're going to
want to optimize it as we'regetting it up to speed and
getting it moving.
So some key tasks in this stageis we want to be sure that we're
(04:24):
using Google Analytics and thatwe're monitoring our site
analytics.
We want to track our visitorbehavior, like bounce rates and
page performance.
How long are they staying onyour pages?
Are they scrolling on yourpages?
We're going to want to look atsearch engine optimization.
We want to make sure that thekeywords, meta tags, alternate
texts and your body are workingeffectively on each of your
(04:48):
pages, because you know youmight find that you need to
change some of the wording asyou go along.
We also want to gather somecustomer feedback.
Ask some peers, see what theythink.
Ask them if there's anythingthat's confusing or unclear.
So some warning signs oftrouble in this tune-up stage is
you have slow load of pagetimes, you might have broken
(05:11):
links, you might have confusingnavigation.
You want to make sure youaddress these issues before they
really drive visitors away andbefore it becomes a bit unruly
to fix Now.
Next we're going to go into themaintenance phase.
So this is after your website'sbeen up and going and you have
some momentum with it, just likeyou know, after you've had your
car for a bit and you know allyou really need to do is oil
(05:35):
changes and get some gas, andnothing major at this moment.
So we want to make sure we keepthings running smoothly with
our website too, and regularmaintenance is essential to
prevent issues that can slowyour site down or hurt its
performance or hurt its searchengine rankings.
So some essential maintenancetasks are we want to make sure
(05:55):
we keep our plugins, themes andcore software updated regularly.
This is essential if you'rerunning WordPress, a
downloadable e-commerce store.
This isn't really something yougenerally need to do with
software as a service type ofthings like ShowIt, gohighlevel,
kajabi and Squarespace,although I have seen that some
(06:16):
clients do fall behind on eventhe SaaS software, the software
as a solution versions, becausesometimes they will have
different versions too.
So you want to make sure you'restaying up to date on that as
soon as possible.
When those new versions come out.
I don't recommend going to themright away.
Give it a few months.
One of those people was likeyeah, jump on it right away.
(06:37):
There might be mistakes.
There might be mistakes, theremight be bugs.
You know we're softwaredevelopers here.
We understand how that canhappen.
So give it some time to be alittle bit stable.
But again, but don't put it offtoo far.
Make sure it's only a fewmonths, like maybe two to six
months after a new version isreleased.
Then you're going to want tomake sure you're backing up your
website frequently if you havethe ability to do that, or
(07:01):
making sure that whateverservice you're with that they
make sure they have good backupsof your website.
We're also going to want to makesure that you're optimizing
your images and cleaning up yourdatabase.
That's a little bit more techie, but if you have access to your
database and you're a bit moretech savvy, you might want to
clean up your database, whichcould mean deleting old stuff
(07:21):
that's unnecessary anymore, likeout of WordPress or out of an
e-commerce store.
We want to make sure we don'thave it bogged down with old
data that we don't use anymore,which could slow down the
website.
And then you're going to wantto make sure that you're just
keeping on top of it and makingsure everything's running
smoothly.
You know, make sure customersare able to do the things that
(07:44):
they need to do.
So keeping your content freshis also great.
Here.
We want to make sure we'reupdating blog posts.
We're updating product pages orservice pages.
We want to regularly bereviewing your search engine
optimization strategy to makesure you're staying competitive.
It's a lot easier to make minortweaks as you go.
(08:04):
Then, you know, put off lookingat search engine optimization
for months and then trying tofix anything that's there.
It's much easier to adjust asyou go.
And then there's a stage andpoint in time when you might
need to upgrade.
Maybe maybe your car is too oldnow it's got too many miles on
it.
Maybe it doesn't serve yourfamily well.
(08:24):
It's kind of similar to yourwebsite.
You know it could be too old,it could not be serving your
audience anymore.
Maybe it's too small and needsto expand.
Or maybe it's too big and youneed to.
You know, narrow it down towhat you're truly working on now
.
So big and you need to.
You know, narrow it down towhat you're truly working on now
.
So, even with regularmaintenance, there is a time
when your website needs a moresignificant overhaul or upgrade.
(08:45):
So there are some signs forwhen it's time for an upgrade.
For one, your website looks outof date and it's not as up to
date as competitors.
For example, it's also maybenot delivering the results you
need.
You may be getting fewer leads,fewer sales, not as many
conversions anymore, and itdoesn't function as well on
(09:06):
mobile devices or browsers likethe newer versions of them
devices or browsers like thenewer versions of them and then,
potentially, when load timesare slow, that could be meaning
that you need to get an updateor an upgrade for your website.
So there's some options forupgrading that can be not quite
so daunting that we can look at.
It could simply, you just needa design refresh.
(09:27):
It could even be some simplethings that you need to make it
look a bit more modern and moreup-to-date.
It may not require a completeoverhaul, but it is something I
want to make sure you'readdressing occasionally.
You might want to look atadding new features like online
booking, so that they can book acall easily.
You might want to have a newe-commerce capabilities.
(09:48):
If you have an e-commerce store, you might want to add some new
you know more modern featuresto it, and you might want to add
some advanced analytics just tosee if things are going as
smoothly as you hope and thinkthey are.
You could also maybe need tomove to a larger or better
hosting platform if yourwebsite's too slow, or a more
robust customer managementsystem.
(10:10):
If you're starting to getbogged down in the current one,
it doesn't fit your needs.
You've grown too big.
You might need a bigger CMS.
So with our website, there's along-term journey here.
We want to make sure we'redoing continuous improvement,
and this might seem like, oh,it's something else to do,
carrie, I get that, but if youdon't do continual improvement,
(10:30):
there's gonna else to do, carrie, I get that, but if you don't
do, you know, continualimprovement, there's going to
come a day I see this all thetime with our clients where
their eyes are like wide openbecause they're like holy cow, I
have to.
I need to do this to survive inmy business.
You know they need to have awhole website upgrade, overhaul,
and it's a big job if you'renot, you know, taking those baby
(10:52):
steps along the way, and so Iwant to try and help you prevent
getting the deer in theheadlights, look, because you
realize, oh my goodness, I needto really overhaul my website.
This is going to be sooverwhelming If you're doing
these steps as you go thatoverhaul when it does come
because there may be a time thatit does come you know we need a
better, bigger website.
It won't be quite so dauntingbecause you've been continually
(11:15):
tweaking the current one youhave.
So there's some best practicesfor long-term success that I'd
recommend.
I want to make sure that you'rescheduling monthly or quarterly
maintenance reviews.
Make sure that you put this onyour calendar.
If you have a service providerthat helps you, make sure that
they're doing this monthly orquarterly, it kind of depends
upon how big your website is.
(11:36):
And then I want you to makesure that you're regularly
updating your content andkeeping it relevant and engaging
.
So don't just sit and forgetthe content on your website.
You know, once a week, everyother week, pick a page on your
website and take a look at it,see if it needs updated or
refreshed.
Usually, this could take likeonly like 15 or 30 minutes,
(11:57):
especially if you're doing thisregularly.
Stay informed about the latestweb design trends and technology
.
Listening to those podcasts isa great way to do that.
Try to keep up to date, becausewhen these new trends come out,
that could set you behind ifyou're not on top of them.
Now, I'm not saying we shouldbe a trend chaser, but the ones
that tend to stick and thatcustomers actually find useful.
(12:19):
It's good to get on and jump onand do those things when those
come out.
And then I want to make surethat you're continually testing
and optimizing to improveconversion rates and user
experience.
You know, regularly look atGoogle Analytics, regularly look
at Google Search Console andmake sure that your website's
performing like you need it, toMake sure your visitors aren't
(12:43):
trending downwards.
Make sure they're at leaststeady or trending upwards.
Just these regular checks canhelp you prevent these surprise
maintenance problems or updatesthat you might need in the
future if you're keeping up withwhat's going on on your website
.
So, just like your car, yourwebsite requires care and
(13:03):
attention, and sometimesinvestment, to keep delivering
the performance you want thatmakes sure that your customers
turn into visitors.
Ignoring it won't just hurtyour user experience.
It can actually cost you leadsand sales, and potentially, your
business.
I've seen this happen before,where people have ignored their
websites, and it actually coststheir business because their
(13:25):
growth and their sales were justcontinually going downwards and
they can never get it turnedaround because they reacted too
late.
So with the right maintenanceroutine, though, and the
willingness to upgrade whenneeded, your website can
continue to drive your businessforward and help you grow for
years to come.
Thanks so much for listening tothis week's episode of the
(13:48):
Ecommerce Made Easy podcast.
I hope you thoroughly enjoyedit.
I hope this made you thinkabout you know how do I want to
look at these tasks and how do Iwant to make sure that I stay
on top of my website so I don'tend up in that surprise state
where I need to do a completeoverhaul.
That's going to cost me a lotof money.
So make sure you look at thesetasks after this episode, you
(14:09):
know, go to our show notes atecommercemadeeasypodcastcom so
you can get you know a summaryof what we talked about today to
remind you about the tasks thatyou should be looking at adding
to your calendar, that we don'twant to overwhelm you with them
, but we want to make surethey're simple but easy for you
to do, to make sure you stay ontop of your website.
And if you love this episode,be sure to rate or review us.
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