eCommerce Nurse Podcast

eCommerce Nurse Podcast

eCommerce Nurse Podcast 🎙️ | Your go-to source for expert Amazon and TikTok Shop strategies! We help Amazon Vendors, Amazon Sellers, and TikTok Shop brands grow across the UK, Europe, US, and Canada. Dive into topics like Amazon account management, SEO, A+ Content, ads management, and TikTok strategies, including UGC content creation, influencer marketing, affiliate partnerships, livestreams, and targeted ads. Tune in for actionable insights, expert tips, and the latest trends to optimise your eCommerce strategy and take your brand to new heights. Whether you're scaling on Amazon, TikTok Shop, or other marketplaces, we’re here to guide your growth journey! #AmazonPodcast #EcommerceStrategy #AmazonAgency #TikTokAgency #TikTokShopAgency #AmazonSeller #AmazonVendor

Episodes

April 7, 2025 • 52 mins

In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.

Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager...

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Want to stand out and boost conversions on Amazon? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests from the eCommerce Nurse team Ani Hughes (Creative Lead) and Owen Aderibigbe (Business Development Manager) as they discuss how great design impacts brand success on Amazon.

In this episode the team will cover off:

✅ Why branding and design matter for Amazon success
✅ ...

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In this episode, hosted by Carina McLeod, ex-Amazonian and founder of eCommerce Nurse and Vendor Society, we explore the dynamic world of TikTok Shop and why it’s a must-consider platform for eCommerce brands. Joined by Owen Aderibigbe, ex-Amazonian and Business Development Manager at eCommerce Nurse, we dive into the key opportunities TikTok Shop presents for brands looking to stay ahead in the competitive eCommerce landscape.

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Are you an Amazon 1P Vendor looking to protect your sales during tough annual vendor negotiations (AVNs) while still reaching your growth targets? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests Rob Murray (Client Services Lead at eCommerce Nurse) and Martin Heubel (Amazon Consultant and former Amazon Category Manager), as they explore key defensive sales strategies tailored fo...

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In this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software. 

We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, consulted over 400 brands including 3 aggregators worth $1.2 billion combined, has been ...

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In this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertise

We have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a...

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In this episode we talk about using Amazon Marketing Cloud to maximise advertising performance.

We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart, Target, Walmart, and more.



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In this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy.

We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other sellers do the same with his ecommerce consultancy and brokerage.

If you want t...

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In this episode we talk about how to unlock your global potential and reduce the barriers to international selling.

We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helping brands grow globally.

Zee offers expert product and entity compliance, imp...

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In this episode, we talk about using data integration to grow and scale your eCommerce business.

We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants.

VL OMNI empowers businesses to accelera...

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In this episode we talk about managing a sustainable PPC strategy during tough economic times.

We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the last 10 years and is a source of knowledge when it comes to omni-channel digital commer...

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In this episode we talk about why dynamic pricing is the strategy of the future to drive revenue and increase profitability.

We have a special guest Chad Rubin, CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. That is not the only company Chad has founded, he has built a number of businesses in the eCommerce space which have then...

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In this episode we talk about the journey of an eCommerce agency from start-up to acquisition.

We have a special guest Scott Galvao, Head of Partnerships for Buy Box Experts and InterCultural Elements, as well as a co-founder of the latter. Scott’s life pre-Buy Box Experts included running InterCultural Elements for 14 years before Buy Box Experts’ 2021 acquisition. He also spent 6 years at ChannelAdvisor UK as an Implementation Man...

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In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.

We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren lead...

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In this episode we talk about the challenges and growing pains when scaling a business and how to embrace and overcome them.

We have a special guest Andy Hooper, CEO of Global E-Commerce Experts. Andy has been successfully expanding businesses into new markets for over 15 years.  An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, esp...

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In this episode, we talk about the journey from being an eCommerce seller to building one of Europe’s leading eCommerce acquisition platforms.

We have a special guest Sam Hörbye, one of the co-founders of Olsam – the ‘Sam’ in 'Olsam.' Olsam is a platform turbocharging brands in the digital world, pioneering a marketplace-first approach. Olsam acquires and nurtures leading brands through innovative partnerships with eCommer...

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In this episode, we talk about the risks of selling on Amazon and how to protect your business.

We have a special guest Chris McCabe joining us. Chris works with and helps sellers communicate with Amazon to protect (and save) their businesses when issues happen. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris founded ecommerceChris. His business educates sellers ho...

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In this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon.

We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesses promote themselves in several environments. Beginning his advertising career at The ...

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In this episode we talk about common mistakes businesses make when manufacturing overseas in China and how to avoid them.

We have a special guest Sajag Agarwal, the CEO and Founder of Movley, a Chicago-based company working to streamline and automate worldwide manufacturing and supply-chain through tech. With a lifelong passion for entrepreneurship, Sajag’s first venture was at 12 years old running an online gaming community. At 15,...

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In this episode we talk about the importance of building a content strategy when it comes to investing in social media.

We have a special guest Emma Smith, the CEO and founder of Los Social a social media agency based in the UK and a partner agency of eCommerce Nurse. Emma has over 18 years of experience creating and devising social and digital content strategies for some of the world’s biggest brands, during her time at global plat...

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