This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea
Key Points Covered:
- The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea.
- Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products.
- Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers.
- The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business.
- Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention.
- Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows.
Where to Find Sena Sea and Their Wild Alaskan Fish:
- Website: www.senasea.com
- Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family.
- Cook like a fisherman's wife cookbook available for free on https://senasea.com
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