How to Scale a Product From Launch to Retail With David Katz, CEO of Swaggr Ecommerce Straight Talk Episode 15 This week we're chatting with David Katz, the CEO of Swaggr. Swaggr has created products around sustainability and recyclable plastics. Launching a brand from farmer's markets to scaling in retail, how Swaggr built a loyal brand community. Join us in talking about all things Ecomm, including:
- Launching products on Indigogo.
- Using farmer's markets to build a community.
- How to get your product into retail stores.
- Leveraging and scaling retail.
- Why paid channels are so important for DTC.
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