With our guest, Thomas Leskowsky, we discuss modernizing and growing eCommerce in smaller, European countries which are a few years behind the global leaders. Along with our host, Marcos Bravo C., we try to understand the reasons behind the slower development of eCommerce in some ecosystems and think about ways to speed them up.
Thomas Leskowsky is Head of Community Management at A-Commerce, a company specializing in strategic consultancy and strengthening the eCommerce community in Austria.
How does the eCommerce ecosystem look in Austria? What happens on a market built from old, family brands like Swarovski? How can these companies can catch up with global leaders and react to changes like GDPR or cloud services? How do they deal with multichannel behaviors of customers? What are the challenges for young companies in Europe? How can they find their unique spot on the market? Does Austria have enough developers and eCommerce experts? How can they gain these, or any other, competencies which they may lack?
We present answers to these, and many more questions, in this episode of eCommerce Talks.
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