S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens

In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media.

 

Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco’s partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space.

 

00:00 Introduction and Objective

00:29 Welcome to the e-Commert Podcast

01:17 Guest Introduction and Career Journey

02:26 Evolution of Retail Media

04:56 Tesco Media and Dunhumby Partnership

06:54 Omnichannel Retail Media Strategies

08:29 In-Store Retail Media Innovations

11:38 Data Collaboration and Clean Rooms

14:31 Future of Retail Media and Analytics

27:48 Machine Learning and AI in Retail Media

35:00 Conclusion and Career Advice

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

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