S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future

In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data.

Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints.

Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation.

 

00:00 Introduction and Guest Welcome

00:43 Lucia's Career Journey

02:27 Digital Commerce Initiatives at Mondelez

05:07 Retail Media and Collaborations

12:07 Digital Content and Shelf Measurement

14:35 Sustainability Efforts and QR Code Innovations

18:05 E-commerce Product Development

26:10 AI in Digital Commerce

28:52 Future of Omnichannel Retail

30:19 Final Thoughts and Recommendations

 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

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