S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency

In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one.

 

Highlights include:

• Introduction to AI in Consumer Behavior
• Generative AI and Proprietary Brand Technology
• AI in Media Buying and Creative Asset Management
• AI in Digital Commerce and Content Creation
• AI in Forecasting and Automation
• The Future of AI in Business Operations

 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

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