S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations

In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience.

 

Highlights include:

• Introduction to AI in Business Strategy
• Generative AI in Marketing
• Adopting and Developing AI Technologies
• Challenges and Responsibilities in AI Implementation
• Current and Future Applications of AI
• Deep Dive into AI Use Cases
• Regulatory and Ethical Considerations
• AI Tools and Innovations
• Profitero's AI Chatbot and Its Impact
• AI-Driven Content Optimization
• The Future of AI and Workforce Implications

 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

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