S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG

In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation.

 

The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners.

 

The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes.

 

Highlights include:

• Introduction to Team Structures and Evolution
• Infusing Agility in Team Operations
• Organizational Capability as a Strategic Choice
• Managing Agility for Fast Decision Making
• Building Cross-Functional Digital Capabilities
• Coca-Cola's Digital Acceleration Program
• Leadership and Practical Training Programs
• Empowering Teams with AI and Technology
• Monthly Learn at Lunch Sessions
• Global Strategy and Key Pillars
• Retail Media and Measurement

 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

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