What does AI really mean for CPG?
🚀 In this medley episode, leaders from L'Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they're using AI to transform retail media, shopper insights, and digital commerce.
🔥 Key Insights
• AI as an "employee," not just a tool
• Rise of agentic systems for end-to-end problem solving
• Smarter shopper segmentation across D2C, retailers & publishers
• L'Oréal's One Consumer project → building unified IDs through clean roomsÂ
• Collaboration over silos: collectively creating value with partners
🎤 Featuring: Jack Lindberg – Shalion
Andreas Reiffen – Pentaleap
Florian Clemens – Tesco Media
Jehan Hamedi – Vizit
Glenn Cloarec – L'Oréal
👉 Watch the full episode on your preferred channels:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
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