You get the framework to use to get someone or a group of people to do what you want.
It's not as hard as you think. You get the framework and 3 examples of how people implemented it to get people to do what they wanted.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening.
The episode is from my email newsletter that I write for over 22k readers that was sent on July 9, 2023.
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