E14 - Social Media for EDOs: Building Two-Way Communication, with Kayla Sherry

Do you feel like you’re shouting into the void every time you post on social media? Today we’re sharing how you can transform your EDO’s approach from broadcasting information to creating meaningful two-way conversations that drive engagement *and* results.

Key Takeaways:

• Understand your audience while working within your capacity constraints
• Strategies for effectively repurposing content across platforms (beyond copy/paste)
• How you can generate credibility in your community
• When building partnerships with micro-influencers makes sense

Consider this episode your one-stop-shop for all things social media because we also debunk common misconceptions we see surrounding social media in the economic development industry, and we share our predictions on 2025 trends, how to track your analytics, and why you should implement social listening.

Resources Mentioned:

• 2025 Social Media Guide for EDOs: https://pprstrategies.com/download-your-2025-social-media-guide-for-edos/ 
• 2025 Content Inspiration Calendar: https://pprstrategies.com/2025-content-inspiration-calendar/ 

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.