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March 21, 2025 33 mins

Show Notes

In this episode of the EdTech Connect Podcast, host Jeff Dillon sits down with Phil Hill, a prominent figure in the EdTech consulting world. 

Phil shares his journey from starting out in EdTech consulting nearly 25 years ago to becoming a well-known market analyst and thought leader in the industry. They dive into the evolution of Learning Management Systems (LMS), the impact of AI on education technology, and the challenges institutions face when adopting new technologies. 

Phil also discusses the significance of his famous LMS market share graphics and the shifting dynamics in the EdTech landscape. Whether you're an educator, technologist, or just curious about the future of education, this episode offers valuable insights into the trends and challenges shaping higher education today.

Key Takeaways

  1. The Evolution of EdTech Consulting: Phil Hill's journey from consulting to market analysis and how he became a prominent figure in the EdTech industry.
  2. The Rise of Online Education: How online education has shifted from being a niche offering to a mainstream strategy for most colleges and universities.
  3. The Role of LMS in Higher Ed: The importance of Learning Management Systems (LMS) and how they have evolved over the years, with a focus on market leaders like Canvas, Blackboard, and D2L.
  4. AI in EdTech: The growing role of AI in education technology, including how different LMS providers are integrating AI into their platforms.
  5. Challenges in Tech Adoption: The financial and regulatory challenges institutions face when adopting new technologies, and the importance of strategic decision-making.
  6. The Future of OPMs: The uncertain future of Online Program Management (OPM) companies and how the market is becoming more fragmented.
  7. The Butterfly Graph: The significance of Phil Hill's "butterfly graph," which compares LMS market share by the number of institutions versus enrollment size.
  8. The Impact of Regulatory Changes: How the current regulatory environment and financial pressures are shaping the future of higher education.

Conversation Rundown

  1. Introduction and Phil Hill's Journey (0:00)
  2. The Evolution of LMS and Online Education (04:41)
  3. What is the Future of OPMs? (09:39)
  4. The Role of AI in EdTech (12:05)
  5. LMS Market Share and How Many Students Are Served (16:30)
  6. Challenges in Adopting New Technologies (19:38)
  7. The Future of OPMs and LMS Market Dynamics (22:38)
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