In this episode of EdTech Connect, host Jeff Dillon sits down with Jennifer Lonchar, founder of AmbioEdu, to explore how streaming TV is revolutionizing higher ed marketing. Jennifer shares her journey from traditional digital marketing to pioneering performance-based TV advertising for colleges and universities.
Discover how AmbioEdu ‘s cutting-edge platform targets households with unskippable commercials, tracks enrollment attribution, and supercharges traditional digital campaigns. Jennifer also weighs in on the "perception cliff" facing higher ed, why video is the future of student engagement, and how schools can stand out in an increasingly noisy digital landscape. Tune in for actionable insights on modernizing your marketing strategy with streaming TV!
Key Takeaways
- Streaming TV is the New Frontier: Higher ed lags behind other industries in adopting streaming TV ads, but it offers unskippable, measurable, and highly targeted opportunities to reach students and parents.
- Full-Funnel Marketing: Unlike traditional TV ads, streaming campaigns can track engagement from awareness (top of funnel) to conversions (applications, deposits) by linking ad exposure to household IP addresses.
- Emotional Storytelling Wins: Schools must move beyond generic taglines and create emotionally resonant 15-30 second spots that make students say, "I can see myself there."
- The "Perception Cliff": Beyond demographic declines, higher ed faces a crisis of perceived value. Jennifer advocates for industry-wide efforts to promote lifelong learning and combat skepticism
- Diversify or Fall Behind: Relying solely on crowded digital channels (e.g., social media, Google Ads) is no longer enough. Streaming TV complements existing strategies and boosts performance across platforms.
Conversation Rundowns
- Introduction (00:00)
- Jennifer’s Journey from Carnegie to AmbioEdu (02:04)
- Why Streaming TV? The Untapped Opportunity in Higher Ed (04:22)
- How It Works: Targeting Households and Measuring ROI (08:25)
- Creative Strategy: Crafting Ads That Resonate with Students and Parents (09:25)
- Challenges and Opportunities in the Industry with New Technology (13:03)
- Beyond Undergrad: Streaming for Grad Programs, Stopouts, and Fundraising (18:35)
- Industry Shifts: Short Tenures, Vendor Consolidation, and Innovative Startups (24:26)
- Final Advice: Diversify Your Strategy and Lean into Video (29:39)
Dig Deeper
Find Jennifer Lonchar here:
https://www.linkedin.com/in/jenniferlonchar/
AmbioEdu
Explore More on EdTech Connect
For more insights on innovative tea...
Chapters
- (00:00:00) - EdTechConnect: The Future of Learning
- (00:01:05) - Jennifer Loncar During the Conference
- (00:02:11) - How Ambo Editions Changed Higher Ed Marketing
- (00:04:21) - Streaming Marketing: The Future of Advertising
- (00:10:28) - How To Reach Students Through Mobile Advertising
- (00:13:03) - Have Higher Ed Companies faced any new challenges?
- (00:14:16) - Can We Track Advertisers' Incentives in a Streaming
- (00:17:02) - What is the Collaboration with Alumni?
- (00:18:35) - Mbo Edu Admissions and Enrollment Campaign
- (00:24:28) - WSJD Live: Changes in the Higher Ed Industry
- (00:29:39) - How to Modernize Higher Ed Marketing
- (00:30:49) - EdTech Connect
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.