In this episode of Edtech Connect, host Jeff Dillon chats with Corey Reed, Director of Web Management at TCU, about bridging the gap between marketing and IT in higher ed’s digital landscape.
From his early days designing Flash websites (RIP) to leading TCU’s search optimization and accessibility efforts, Corey shares how his hospitality tech background translates to campus—and why AI-powered analytics are revolutionizing content strategy.
Discover how TCU tackles "content sprawl," balances innovation with legacy systems, and prepares for a future where generative AI reshapes student search behavior.
Key Takeaways
- From Flash to Future: Corey’s graphic design roots taught him to adapt—now he’s applying that flexibility to AI’s rapid evolution in higher ed.
- Marketing-Led Web Teams: Why embedding web leadership in marketing (not IT) accelerates decision-making and aligns with institutional goals.
- AI as an Analytics Powerhouse: Tools like AI-enhanced search analytics help small teams "do more with less" by spotting trends faster.
- Content Sprawl Solutions: Weekly crawlers + workshops keep TCU’s 10K+ pages fresh, accessible, and student-focused.
- The "Future You" Mindset: Building today’s tech stack to make future Corey’s job easier (thank you, past Corey!).
- Accessibility as a Process: WCAG 2.2 readiness and remediation groups ensure compliance isn’t a one-time project.
Listen now for deep insights into balancing tradition and transformation—where AI meets accessibility and every pixel has purpose.
Find Corey Reed here:
https://www.linkedin.com/in/coreyreed/
Texas Christian University
EdTech Connect
Web: https://edtechconnect.com/
Chapters
- (00:00:00) - EdTech Connect: Fear and Uncertainty
- (00:01:24) - Corey Reed
- (00:02:22) - Web Development in the Elevator
- (00:06:27) - Turnaround at Sabre: From Hospitality to Higher Ed
- (00:10:25) - Have We Lost Our Lead Marketing Person?
- (00:11:29) - Have Your Role in Technology Been Eliminated?
- (00:15:27) - How AI is Affecting Site Traffic and Conversion
- (00:17:40) - Why is generative AI so important for higher ed search?
- (00:22:47) - The Hardest Skill to Hire for
- (00:28:03) - TCU's accessibility efforts
- (00:30:11) - EdTech Connect
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.