Educated Spaghetti: Marketing Ideas That Stick brings fresh, actionable ideas to professional services marketers - served with clarity, creativity and fun. Hosted by Brand Strategist Lise Anne Schwartz, the show features conversations with industry pros on the secret sauce behind successful branding, websites, design, content and marketing campaigns.
In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word "pilot," and his surprising take on creating lasting agreement. Plus, Roy shares hi...
In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement. Plus, Roy sha...
In this episode, find out the meaning behind our unusual name, and get a taste of what professional services marketers will find at the Educated Spaghetti table. Host Lise Anne Schwartz, Brand Strategist at Right Hat, introduces herself and previews her goals for the podcast and its guests.
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