91. Data-Driven Marketing: How to Stop Throwing Spaghetti at the Wall & Start Tracking What Works with Ally Anderson

Ally Anderson is a data backed marketing consultant who works with entrepreneurs to ensure that when it comes to their marketing, they're putting their time, energy and money in the right places.

I know data isn't always the sexiest thing to talk about, but we really broke it down in this episode.

Ally was so amazing at making it so easy to understand why the data is important and what metrics you can start tracking in your business right now.

She has worked with clients to double their conversion rates, improve the profitability of their marketing, and increase their customer lifetime value. All things that mean more money in your pocket and let's face it, we are here for that.

So if you're wondering how to use the data you already have in your business to make really great decisions, and also what data you should start tracking to know what's working and where to spend your time and money, this episode is for you.

Connect with Ally

• Visit her website
• Subscriber to her newsletter
• Follow on Instagram

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