May 2, 2025 • 22 mins
Are you trapped in the daily grind of your business, constantly putting out fires and wondering why your strategy isn't translating into sustainable growth? The missing piece might not be what you think.
Most entrepreneurs focus intensely on strategy—perfecting their social media posts, crafting launches, and fine-tuning their messaging. Yet many overlook the critical foundation that makes those strategies work: business systems. Without proper structure, even the best strategies become exhausting to implement and impossible to scale.
This episode reveals the transformative power of implementing business systems that create both time and energy freedom. We explore the key difference between strategy (what you do) and structure (how you organize it), showing how this shift in thinking can take you from chaotic $3K months to consistent $20K months without working harder.
From lead generation systems that automatically bring new prospects into your world to customer care processes that maintain strong client relationships, we break down the essential business systems every entrepreneur needs. You'll discover how to identify which system will create the biggest immediate impact for your unique business situation, creating a domino effect that solves multiple challenges at once.
The real magic happens when your business systems free up your time and mental bandwidth. That's when you can focus on the high-impact activities that truly move the needle—whether that's developing new offers, connecting with dream clients, or simply enjoying more time away from your business.
Ready to transform your business from constantly demanding to consistently delivering? This episode provides the roadmap to building systems that work for you, not the other way around. Your future self will thank you for the freedom and profitability these changes create.
Coaches, healers, and creatives—how much money are you leaving on the table?
Coach OS is the world’s leading all-in-one software that automates your business, scales your income, and replaces all your other software for a fraction of the cost!
Grab your free trial now, at https://coachossoftware.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So we are going to talk a little bit about some
business systems today, andfirst I want to spend a little
bit of time talking about whenwe think about business systems,
for a lot of people our brainactually goes to strategy,
because strategy has beenpounded down our throat by so
(00:25):
many people.
So a lot of the time we'retalking about business systems
and people start to think aboutlike, okay, well, I post every
single day on social media, I doreels, I post in my stories.
Maybe I'm making offers in mystories, maybe I'm making offers
in my stories.
I am like launching thisprogram at this time.
(00:47):
Or you know, I have thisproduct that I'm selling.
This is how I sell those things.
All of that is really actually astrategy.
We need strategy 100%.
If your messaging is shit,people are not going to buy from
you, people are not going to beattracted to you, people are
(01:09):
not going to want to work withyou.
If you're not posting at all onsocial media, or you're not in
your DMs or having conversationswith people or doing launches
and it's not that any one ofthese things has to be the right
thing for you, but yeah or ifyou're super inconsistent with
these, yes, your business isgoing to struggle.
(01:31):
You aren't gonna have thestrategy to make the sales, to
get the clients to have thethriving business that you want
to have, to have these beautifulpeople coming into your world
who need your help so badly andwho you would just absolutely
love to work with.
However, a lot of people again,we jump to this strategy I'm
(01:54):
going to do all these things,but we don't have any kind of
structure in place to make thosestrategies easy, to make those
strategies effortless, like thatchaos we feel in our business.
A lot of the time we have thatchaos going on because there's
no structure to what we're doing.
(02:16):
We're literally waking up andbeing like, oh my God, like I
talked about, what fires am Iputting out today?
What are all the things I haveto do?
It's not so much looking atthis overview from a very top
level and being like, okay, thisis working.
Let's analyze this system,let's see what's working here.
(02:36):
It literally is just in thebusiness.
I have to make a post, I haveto share on stories.
I have to work on this launch.
I have to like, maybe I ambuilding a sales page which is
like more of actually a businesssystem, but it's like all these
things do, do, do, do, do, do,do, and there's no structure to
it, and a lot of people alsodon't have any kind of automated
(02:59):
structure either.
So we can have structures inplace that are more manual and
those are 100% necessary to keepus organized.
We can also have structures inplace that are automated, which
are amazing.
Now, we don't want to automateeverything.
There are certain things thathave to have a human touch.
The community is important tous.
(03:21):
That connection is important.
However, there are certainthings in our business that, if
we can automate them and theystart to run in the background
without us having to touch them,we can all of a sudden free up
so much time, but also so muchenergy, and so that's what I
(03:41):
want you to start to think aboutas we think about business
systems.
Where are some areas in yourbusiness and maybe you have a
great strategy for it, but youdon't have any structure, you
don't have any systems and youdon't have any automation for
the things we want to automate.
(04:02):
Again, it's not that we have toautomate every single thing in
our business.
We can have these structures inplace for even the things that
we do manually.
That's going to make our job asthe CEO of our business, as
that leader of our business, beso easy, because we don't have
to spend so much time and energythinking about it every single
(04:26):
day.
There's that structure in placefor us to just get it done or
have a VA get it done, hiresomebody to get it done for us
and we have all of a sudden allthis extra time freedom and that
energy freedom and we can nowuse all of that.
Yes, to like spend more time onus, to spend more time with our
(04:49):
family, to go on vacation, tounplug, like think about the
summer coming up.
I know a lot of us would love tohave some unplug time over the
summer.
Right, I know I would.
I'm going to have three kids athome and we have not done the
summer camp thing like weusually do.
So I'm like, okay, we're goingto be spending a lot more time
with the kids this summer.
(05:10):
They're older, so it should, intheory, be a little bit more
smooth, but also recognizingit's not not every day is going
to be totally smooth.
So we want to have that.
And also, I am sure, if I askevery single one of you, there
is something in your businessthat if I gave you a week of
(05:32):
time and energy, you would belike, oh my God, I would
absolutely love more thananything in the world to launch
that program.
That's been on my heart for thelast year, two years, five
years.
I would love to go out and finda couple of one-on-one clients
who would be my dream clients towork with.
(05:53):
I would love to, you know,create this new thing that's
going to help so many people.
I would love to learn a littlebit extra.
There's this program I've beenwanting to take to make myself
better and more knowledgeable.
So we have these things in ourbusiness as well that once we
(06:13):
can start to free up some ofthat time and energy because we
have the structures in place,like that's how our business
explodes.
That's how we go from maybeyou're at $500 a month, maybe
you're at $1,000, $3,000, $5,000.
That's how we take that amountevery month and explode it up to
(06:34):
$20,000 months.
Who in here would love to be ifyou were making $20,000 a month
or $30,000 a month?
That would literally belife-changing for you and your
family.
Yeah, and even if it's not thatthat's your only income, but
that like if that is supportingand adding extra.
Think about all the things inyour life and in your business
(06:57):
that you would do with thatextra.
Like 20 to 30K a month Likegame changer, right?
Like 20 to 30K a month likegame changer, right.
So part of the reason why itfeels so hard right now and so
much effort and it doesn't feellike ease is because we have a
lot of strategy but we probablydon't have a lot of structure.
I think a lot of the time welook at these people who are
(07:20):
earning a million dollars a yearin their business or
multi-million dollar year andwe're like I know I am made for
more.
I know in theory I am capableof that, but I don't know the
path to get from where I ammaking our like $500,000, $3,000
a month up to making a milliondollars a year.
(07:42):
Like it's just not mathing.
It doesn't make sense.
The time and energy and effortand hard work that I put in
right now.
I can't like 100X.
That it's just not possible.
How we 100X that is by creatingthat time and energy for
ourselves, by putting thesestructures in place, putting
(08:04):
these systems in place, and thenwith that extra time and energy
, we earn more income so thatthen we can compound that even
more, that we can put even morestructures in place.
We can start to run ads, we canhire a team, we can, and then
you have even more time andenergy to go out there.
That is how you get to thatmillion, multi-million a year,
(08:29):
and right now it looks veryfuzzy, right, it looks like it
doesn't even make sense thatthat would even be possible, but
that's how we do that, and soit is a journey, it is a path,
it is a road that we will haveto navigate and follow.
However, where we need to startright now is figuring out just
a couple of simple things thatwe can start to put a little bit
(08:53):
of structure behind in ourbusiness.
This is one of the trickierthings with teaching business
systems is every single one ofyou has a very different
business than each other.
And what one person?
Maybe some of you already havea lead magnet opt in and you're
like I have leads flowing inlike crazy, but I, just, I
literally don't have a leadmagnet opt-in.
And you're like I have leadsflowing in like crazy, but I,
(09:13):
just, I literally don't have asystem to like get these people
into my programs, like they'recoming in but I'm not launching,
I'm not selling to them, I'mnot helping them, I'm not like
one-on-one coaching them, like Iliterally don't have that.
Or maybe you're like I have allthe time in the world, but
they're like I have all the timein the world, but they're like
(09:37):
nobody's coming into my world,nobody new is coming in.
I'm talking to the same peopleover and over, so every single
person is going to have a littlefront place that they need to
work on.
However, I have taught enoughentrepreneurs.
There are some things thatprobably we all share in common.
So number one, the awareness tothe like strategy versus
structure thing, so that we arestarting to be more clear about
(09:59):
that in our mind.
Because once we're more clearabout that in our mind, we can
start to recognize like, oh,that's a strategy, but I need
some structure to it.
My day feels like chaos becauseI need to start to bring in a
little bit of structure and thenwe can start to.
Also, as we go through some ofthese business systems, I want
you to start to think about whatwould make the biggest
(10:22):
difference for you right now,and all of them is not an
acceptable answer today.
Some.
I am all about the and like,and, and, and, and and.
However, when we are talkingabout building things in our
business again, because we don'thave unlimited time and energy,
it's not infinite we need tostart to focus.
(10:43):
That's part of that CEO mindsetis prioritizing.
Like a CEO, we need to start tobe able to think about what is
going to be the biggest impactright now.
That maybe is then going toalso take care of some of the
other things, the otherchallenges that we're facing in
our business right now, becauseif we can knock that one thing
(11:03):
down, these other things aregoing to follow like a domino
right.
So I just want to chat with youguys for a few minutes about
some of the different kinds ofsystems that we can start to
build in our business that willstart to add a little bit of
structure and will start to makeyour business easier.
(11:23):
And I want, as we talk aboutthis, I want you to very much
like obviously think with yourhead, think logically, think
like a CEO, and I also want youto feel in your body too.
How would it feel if you wokeup in the morning and that was
just taken care of in yourbusiness, like you knew when you
(11:47):
woke up that this one thing youdidn't really have to think
about it or worry about itbecause it was there.
And so, like Jenna said so,lead generation is one of them.
So when we talk about leadgeneration, that is new people
coming into our world, that isfinding our dream, not just
(12:07):
dream clients, but dream peoplethat we just want to do life
with, that, we want to spendtime with that, we want to help
that, we want to serve that, wewant to create this legacy with.
So imagine having a businesssystem where you knew that these
people were coming into yourworld, coming in for you to be
(12:31):
able to serve them, and this isone that we can autopilot all
the way, guys.
We can automate this super,super easily.
So maybe this looks like morefollowers on your social media.
Maybe it looks like more peopleon your email list.
Maybe this looks like peopledownloading a free opt-in, a
free guide that you have createdthat's literally going to
(12:54):
change everything that theythink of, literally like people
just coming in.
This can look like ads to bringpeople in as well, but it
doesn't have to be ads.
That can be a step a little bitfurther on down the road, and
this is why I said this gets alittle bit tricky, because each
one of us it's going to be alittle bit different.
Right, it's going to look alittle bit different.
(13:17):
Like some of you, you're amaster.
Like, if people are on yourInstagram, you're like I can
load my program up.
I can sell my products all daylong.
I can help these people.
I just need them coming into mysocial media.
Others of you, you're like Idon't want to spend any more
time on social media.
I want to get them over to myemail list.
Like, let's go, I would ratherserve them over there.
(13:40):
I would rather runmasterclasses.
There's so many different thingswe can do to bring people into
our world and help them get toknow us better.
We can also have businesssystems for delivering our
offers having, like, I'm in theprocess of separating out the
meditation.
So if you're like I just wantto do that meditation, I just
want to do that tapping, likeyou can have just those little
(14:02):
portions.
That is a system that we areputting in place to help you
guys be able to access thatoffer much more quickly and
easily, and it's not like I haveto manually send every single
one of you, every single replaythat we're doing.
Right, that's a system todeliver that.
And think about every singleone of your offers, or the
(14:24):
offers that you've dreamed of,the offers that haven't even
come into your mind yet, thatare just waiting there.
Think about how we are going todeliver those, but in a way
that's easy, a way that feelseasy and a way that's easy for
your clients as well.
So that leads into customercare.
(14:45):
Right?
Do you have systems in place totake care of your customers, to
take care of your clients?
This can look like if you arelike a one-on-one coach, how do
you get them their calls, therecordings of their calls?
Do you get them recordings oftheir calls?
And if you don't, that's okay.
Not everybody has to offerrecordings of their calls, but
(15:08):
if that's something you choose,how are you getting that to them
?
Are you taking notes andgetting them the notes from the
calls somehow?
Are you keeping track of whatlike homework you've given them
for next time so we can start tothink about?
If people are in our programs,are we checking in to make sure
that they were able to accessthat?
(15:29):
That's an example of customercare Just having a telegram
group to support all access it.
That's an example of customercare.
Just having a Telegram group tosupport all of you, that's an
example of customer care,because we know that we can
interact with you guys and getthat feedback and share things
even more powerfully in therethan you guys just looking at
things in a member library.
So start to think about thesystems that you either have or
(15:52):
would love to have to take careof your customers.
And again, I want you guys alsoreally leaning in to which one
of these.
Maybe you're like I don't haveany customers right now and any
clients.
Well, we don't have to worryabout customer care right now,
like we're going to hit on oneof these other things and that's
okay.
We are all in very differentplaces in our business and have
(16:15):
again that domino that's goingto knock all the rest of them
down.
Client onboarding is another one.
So when a client joins yourprograms, your one-on-ones, when
they order your product, howare you making sure that they
get off on the right foot tohave success with that?
How are you making sure thatthey know when the calls are?
(16:36):
How are you making sure theyknow how to use the product that
you just sent them thatonboarding process.
It is similar to customer care,but it's like a very important
piece of the puzzle.
That's why I separated it out,to make sure that, as somebody
comes in and pays you for thefirst time or joins a challenge
(16:56):
like this when they come intoyour world and say yes to
something for the first time,how are you making sure that
they know what to do, what theexpectations are, where to find
everything, how to connect withyou?
So that's something we canstart to have business systems.
On Content yeah, we still haveto write our content and post it
(17:19):
, but do you have a system toactually make sure that you are
keeping up with the posts andreels and stories that you want
to have?
Are keeping up with the postsand reels and stories that you
want to have?
If you have an email list andare doing email marketing, do
you actually have a plan foryour emails and do you have a
system to keep track and keepyou accountable?
(17:42):
Like I know, every single daywhen I wake up because I have a
system in place I wake up andI'm like, okay, I'm sending an
email on this today.
That's something I have towrite.
It has to go on my to-do list Idon't have to think about.
Am I sending an email?
What am I sending it on?
I don't know what am I postingon social media today?
(18:02):
Am I doing a reel?
Am I doing a carousel post?
I plan all of that out and Ihave a system like a very
structured system.
I also have a podcast.
So within that content creationthing, I have a system that
keeps track of like podcasts,podcast emails that I'm sending
(18:22):
out and it's all in one so I canlook every single day and see
here's every bit of content thatI am creating and sending today
, or I can just look at onechannel.
Do you have something in placewhere you're not having to wake
up every morning and recreatethe wheel and make every all of
those decisions, or have youmade those decisions in advance
(18:45):
and have a system that supportsyou with those Client upgrades?
A system that supports you withthose Client upgrades upsells
would be like a marketing term.
Do you have a system in placethat when somebody finishes one
of your programs, that youupsell them into your next thing
?
Do you have a system in placethat when leads are coming in,
(19:05):
that once they sign up for it.
They are then given the optionto buy, like, maybe a low ticket
item on the back end.
We can start to systematizethis and that's part of where
that income starts to roll inand multiply itself, because
once somebody becomes thecustomer, there's a saying a
customer in motion stays inmotion.
Once somebody is paid forsomething, they are so much more
(19:28):
likely to be like oh my God,that was amazing Like Alicia
literally just changed my life.
What can I do next with her?
And if we don't have a systemin place, then we're relying on
us to remember to reach out tothem and ask if they want to
take that next step with us.
We can put a system in place tomake sure that's done either
(19:49):
automatically or that we don'thave to think about it because
it's already in a system toremind us to reach out to them.
And very similarly, likecollecting testimonials from
people how many of you have ahuge bank of testimonials
because every single person youwork with you've collected a
testimonial from?
I know this is one area I'llraise my hand.
(20:10):
I fail at this.
I will be completely honest.
I completely fail at thisbecause I have not had a system
in place up until my like, verylast couple of things that I
created and I finally startedputting an automated email that
goes out to people after theirlast one-on-one call that asks
(20:31):
for a testimonial.
Think about that, so we can allhave areas right.
Like, I will fully admit, thatis an area that I've not done a
great job of systematizing.
You have to actually have themin order to share them.
That's my issue is, I'm like Iwould share them if I had them,
but I haven't been great atcollecting them.
(20:51):
So that's definitely a systemto think about.
And then also referrals we canactually start to have systems
to bring in referrals to haveour best clients good people, no
, good people right, our bestclients are one of our best ways
(21:12):
of meeting other people thatare going to be the most amazing
people in the world to workwith and that we're going to
have such a huge impact on aswell.
So this is definitely not likea full list.
We can dive even deeper, butthese are some major areas in a
business where we can start toput structures and business
(21:35):
systems in place and make thingsso, so, so much easier for
ourselves so that we do havethat time and energy to lean
into the other things that wewant to do and also to start to
be able to unplug, and not justunplug, but unplug, trusting and
knowing that our business isbeing taken care of.
So we are going to talk a little bit about some
business systems today, andfirst I want to spend a little
bit of time talking about whenwe think about business systems,
for a lot of people our brainactually goes to strategy,
because strategy has beenpounded down our throat by so
(00:25):
many people.
So a lot of the time we'retalking about business systems
and people start to think aboutlike, okay, well, I post every
single day on social media, I doreels, I post in my stories.
Maybe I'm making offers in mystories, maybe I'm making offers
in my stories.
I am like launching thisprogram at this time.
(00:47):
Or you know, I have thisproduct that I'm selling.
This is how I sell those things.
All of that is really actually astrategy.
We need strategy 100%.
If your messaging is shit,people are not going to buy from
you, people are not going to beattracted to you, people are
(01:09):
not going to want to work withyou.
If you're not posting at all onsocial media, or you're not in
your DMs or having conversationswith people or doing launches
and it's not that any one ofthese things has to be the right
thing for you, but yeah or ifyou're super inconsistent with
these, yes, your business isgoing to struggle.
(01:31):
You aren't gonna have thestrategy to make the sales, to
get the clients to have thethriving business that you want
to have, to have these beautifulpeople coming into your world
who need your help so badly andwho you would just absolutely
love to work with.
However, a lot of people again,we jump to this strategy I'm
(01:54):
going to do all these things,but we don't have any kind of
structure in place to make thosestrategies easy, to make those
strategies effortless, like thatchaos we feel in our business.
A lot of the time we have thatchaos going on because there's
no structure to what we're doing.
(02:16):
We're literally waking up andbeing like, oh my God, like I
talked about, what fires am Iputting out today?
What are all the things I haveto do?
It's not so much looking atthis overview from a very top
level and being like, okay, thisis working.
Let's analyze this system,let's see what's working here.
(02:36):
It literally is just in thebusiness.
I have to make a post, I haveto share on stories.
I have to work on this launch.
I have to like, maybe I ambuilding a sales page which is
like more of actually a businesssystem, but it's like all these
things do, do, do, do, do, do,do, and there's no structure to
it, and a lot of people alsodon't have any kind of automated
(02:59):
structure either.
So we can have structures inplace that are more manual and
those are 100% necessary to keepus organized.
We can also have structures inplace that are automated, which
are amazing.
Now, we don't want to automateeverything.
There are certain things thathave to have a human touch.
The community is important tous.
(03:21):
That connection is important.
However, there are certainthings in our business that, if
we can automate them and theystart to run in the background
without us having to touch them,we can all of a sudden free up
so much time, but also so muchenergy, and so that's what I
(03:41):
want you to start to think aboutas we think about business
systems.
Where are some areas in yourbusiness and maybe you have a
great strategy for it, but youdon't have any structure, you
don't have any systems and youdon't have any automation for
the things we want to automate.
(04:02):
Again, it's not that we have toautomate every single thing in
our business.
We can have these structures inplace for even the things that
we do manually.
That's going to make our job asthe CEO of our business, as
that leader of our business, beso easy, because we don't have
to spend so much time and energythinking about it every single
(04:26):
day.
There's that structure in placefor us to just get it done or
have a VA get it done, hiresomebody to get it done for us
and we have all of a sudden allthis extra time freedom and that
energy freedom and we can nowuse all of that.
Yes, to like spend more time onus, to spend more time with our
(04:49):
family, to go on vacation, tounplug, like think about the
summer coming up.
I know a lot of us would love tohave some unplug time over the
summer.
Right, I know I would.
I'm going to have three kids athome and we have not done the
summer camp thing like weusually do.
So I'm like, okay, we're goingto be spending a lot more time
with the kids this summer.
(05:10):
They're older, so it should, intheory, be a little bit more
smooth, but also recognizingit's not not every day is going
to be totally smooth.
So we want to have that.
And also, I am sure, if I askevery single one of you, there
is something in your businessthat if I gave you a week of
(05:32):
time and energy, you would belike, oh my God, I would
absolutely love more thananything in the world to launch
that program.
That's been on my heart for thelast year, two years, five
years.
I would love to go out and finda couple of one-on-one clients
who would be my dream clients towork with.
(05:53):
I would love to, you know,create this new thing that's
going to help so many people.
I would love to learn a littlebit extra.
There's this program I've beenwanting to take to make myself
better and more knowledgeable.
So we have these things in ourbusiness as well that once we
(06:13):
can start to free up some ofthat time and energy because we
have the structures in place,like that's how our business
explodes.
That's how we go from maybeyou're at $500 a month, maybe
you're at $1,000, $3,000, $5,000.
That's how we take that amountevery month and explode it up to
(06:34):
$20,000 months.
Who in here would love to be ifyou were making $20,000 a month
or $30,000 a month?
That would literally belife-changing for you and your
family.
Yeah, and even if it's not thatthat's your only income, but
that like if that is supportingand adding extra.
Think about all the things inyour life and in your business
(06:57):
that you would do with thatextra.
Like 20 to 30K a month Likegame changer, right?
Like 20 to 30K a month likegame changer, right.
So part of the reason why itfeels so hard right now and so
much effort and it doesn't feellike ease is because we have a
lot of strategy but we probablydon't have a lot of structure.
I think a lot of the time welook at these people who are
(07:20):
earning a million dollars a yearin their business or
multi-million dollar year andwe're like I know I am made for
more.
I know in theory I am capableof that, but I don't know the
path to get from where I ammaking our like $500,000, $3,000
a month up to making a milliondollars a year.
(07:42):
Like it's just not mathing.
It doesn't make sense.
The time and energy and effortand hard work that I put in
right now.
I can't like 100X.
That it's just not possible.
How we 100X that is by creatingthat time and energy for
ourselves, by putting thesestructures in place, putting
(08:04):
these systems in place, and thenwith that extra time and energy
, we earn more income so thatthen we can compound that even
more, that we can put even morestructures in place.
We can start to run ads, we canhire a team, we can, and then
you have even more time andenergy to go out there.
That is how you get to thatmillion, multi-million a year,
(08:29):
and right now it looks veryfuzzy, right, it looks like it
doesn't even make sense thatthat would even be possible, but
that's how we do that, and soit is a journey, it is a path,
it is a road that we will haveto navigate and follow.
However, where we need to startright now is figuring out just
a couple of simple things thatwe can start to put a little bit
(08:53):
of structure behind in ourbusiness.
This is one of the trickierthings with teaching business
systems is every single one ofyou has a very different
business than each other.
And what one person?
Maybe some of you already havea lead magnet opt in and you're
like I have leads flowing inlike crazy, but I, just, I
literally don't have a leadmagnet opt-in.
And you're like I have leadsflowing in like crazy, but I,
(09:13):
just, I literally don't have asystem to like get these people
into my programs, like they'recoming in but I'm not launching,
I'm not selling to them, I'mnot helping them, I'm not like
one-on-one coaching them, like Iliterally don't have that.
Or maybe you're like I have allthe time in the world, but
they're like I have all the timein the world, but they're like
(09:37):
nobody's coming into my world,nobody new is coming in.
I'm talking to the same peopleover and over, so every single
person is going to have a littlefront place that they need to
work on.
However, I have taught enoughentrepreneurs.
There are some things thatprobably we all share in common.
So number one, the awareness tothe like strategy versus
structure thing, so that we arestarting to be more clear about
(09:59):
that in our mind.
Because once we're more clearabout that in our mind, we can
start to recognize like, oh,that's a strategy, but I need
some structure to it.
My day feels like chaos becauseI need to start to bring in a
little bit of structure and thenwe can start to.
Also, as we go through some ofthese business systems, I want
you to start to think about whatwould make the biggest
(10:22):
difference for you right now,and all of them is not an
acceptable answer today.
Some.
I am all about the and like,and, and, and, and and.
However, when we are talkingabout building things in our
business again, because we don'thave unlimited time and energy,
it's not infinite we need tostart to focus.
(10:43):
That's part of that CEO mindsetis prioritizing.
Like a CEO, we need to start tobe able to think about what is
going to be the biggest impactright now.
That maybe is then going toalso take care of some of the
other things, the otherchallenges that we're facing in
our business right now, becauseif we can knock that one thing
(11:03):
down, these other things aregoing to follow like a domino
right.
So I just want to chat with youguys for a few minutes about
some of the different kinds ofsystems that we can start to
build in our business that willstart to add a little bit of
structure and will start to makeyour business easier.
(11:23):
And I want, as we talk aboutthis, I want you to very much
like obviously think with yourhead, think logically, think
like a CEO, and I also want youto feel in your body too.
How would it feel if you wokeup in the morning and that was
just taken care of in yourbusiness, like you knew when you
(11:47):
woke up that this one thing youdidn't really have to think
about it or worry about itbecause it was there.
And so, like Jenna said so,lead generation is one of them.
So when we talk about leadgeneration, that is new people
coming into our world, that isfinding our dream, not just
(12:07):
dream clients, but dream peoplethat we just want to do life
with, that, we want to spendtime with that, we want to help
that, we want to serve that, wewant to create this legacy with.
So imagine having a businesssystem where you knew that these
people were coming into yourworld, coming in for you to be
(12:31):
able to serve them, and this isone that we can autopilot all
the way, guys.
We can automate this super,super easily.
So maybe this looks like morefollowers on your social media.
Maybe it looks like more peopleon your email list.
Maybe this looks like peopledownloading a free opt-in, a
free guide that you have createdthat's literally going to
(12:54):
change everything that theythink of, literally like people
just coming in.
This can look like ads to bringpeople in as well, but it
doesn't have to be ads.
That can be a step a little bitfurther on down the road, and
this is why I said this gets alittle bit tricky, because each
one of us it's going to be alittle bit different.
Right, it's going to look alittle bit different.
(13:17):
Like some of you, you're amaster.
Like, if people are on yourInstagram, you're like I can
load my program up.
I can sell my products all daylong.
I can help these people.
I just need them coming into mysocial media.
Others of you, you're like Idon't want to spend any more
time on social media.
I want to get them over to myemail list.
Like, let's go, I would ratherserve them over there.
(13:40):
I would rather runmasterclasses.
There's so many different thingswe can do to bring people into
our world and help them get toknow us better.
We can also have businesssystems for delivering our
offers having, like, I'm in theprocess of separating out the
meditation.
So if you're like I just wantto do that meditation, I just
want to do that tapping, likeyou can have just those little
(14:02):
portions.
That is a system that we areputting in place to help you
guys be able to access thatoffer much more quickly and
easily, and it's not like I haveto manually send every single
one of you, every single replaythat we're doing.
Right, that's a system todeliver that.
And think about every singleone of your offers, or the
(14:24):
offers that you've dreamed of,the offers that haven't even
come into your mind yet, thatare just waiting there.
Think about how we are going todeliver those, but in a way
that's easy, a way that feelseasy and a way that's easy for
your clients as well.
So that leads into customercare.
(14:45):
Right?
Do you have systems in place totake care of your customers, to
take care of your clients?
This can look like if you arelike a one-on-one coach, how do
you get them their calls, therecordings of their calls?
Do you get them recordings oftheir calls?
And if you don't, that's okay.
Not everybody has to offerrecordings of their calls, but
(15:08):
if that's something you choose,how are you getting that to them
?
Are you taking notes andgetting them the notes from the
calls somehow?
Are you keeping track of whatlike homework you've given them
for next time so we can start tothink about?
If people are in our programs,are we checking in to make sure
that they were able to accessthat?
(15:29):
That's an example of customercare Just having a telegram
group to support all access it.
That's an example of customercare.
Just having a Telegram group tosupport all of you, that's an
example of customer care,because we know that we can
interact with you guys and getthat feedback and share things
even more powerfully in therethan you guys just looking at
things in a member library.
So start to think about thesystems that you either have or
(15:52):
would love to have to take careof your customers.
And again, I want you guys alsoreally leaning in to which one
of these.
Maybe you're like I don't haveany customers right now and any
clients.
Well, we don't have to worryabout customer care right now,
like we're going to hit on oneof these other things and that's
okay.
We are all in very differentplaces in our business and have
(16:15):
again that domino that's goingto knock all the rest of them
down.
Client onboarding is another one.
So when a client joins yourprograms, your one-on-ones, when
they order your product, howare you making sure that they
get off on the right foot tohave success with that?
How are you making sure thatthey know when the calls are?
(16:36):
How are you making sure theyknow how to use the product that
you just sent them thatonboarding process.
It is similar to customer care,but it's like a very important
piece of the puzzle.
That's why I separated it out,to make sure that, as somebody
comes in and pays you for thefirst time or joins a challenge
(16:56):
like this when they come intoyour world and say yes to
something for the first time,how are you making sure that
they know what to do, what theexpectations are, where to find
everything, how to connect withyou?
So that's something we canstart to have business systems.
On Content yeah, we still haveto write our content and post it
(17:19):
, but do you have a system toactually make sure that you are
keeping up with the posts andreels and stories that you want
to have?
Are keeping up with the postsand reels and stories that you
want to have?
If you have an email list andare doing email marketing, do
you actually have a plan foryour emails and do you have a
system to keep track and keepyou accountable?
(17:42):
Like I know, every single daywhen I wake up because I have a
system in place I wake up andI'm like, okay, I'm sending an
email on this today.
That's something I have towrite.
It has to go on my to-do list Idon't have to think about.
Am I sending an email?
What am I sending it on?
I don't know what am I postingon social media today?
(18:02):
Am I doing a reel?
Am I doing a carousel post?
I plan all of that out and Ihave a system like a very
structured system.
I also have a podcast.
So within that content creationthing, I have a system that
keeps track of like podcasts,podcast emails that I'm sending
(18:22):
out and it's all in one so I canlook every single day and see
here's every bit of content thatI am creating and sending today
, or I can just look at onechannel.
Do you have something in placewhere you're not having to wake
up every morning and recreatethe wheel and make every all of
those decisions, or have youmade those decisions in advance
(18:45):
and have a system that supportsyou with those Client upgrades?
A system that supports you withthose Client upgrades upsells
would be like a marketing term.
Do you have a system in placethat when somebody finishes one
of your programs, that youupsell them into your next thing
?
Do you have a system in placethat when leads are coming in,
(19:05):
that once they sign up for it.
They are then given the optionto buy, like, maybe a low ticket
item on the back end.
We can start to systematizethis and that's part of where
that income starts to roll inand multiply itself, because
once somebody becomes thecustomer, there's a saying a
customer in motion stays inmotion.
Once somebody is paid forsomething, they are so much more
(19:28):
likely to be like oh my God,that was amazing Like Alicia
literally just changed my life.
What can I do next with her?
And if we don't have a systemin place, then we're relying on
us to remember to reach out tothem and ask if they want to
take that next step with us.
We can put a system in place tomake sure that's done either
(19:49):
automatically or that we don'thave to think about it because
it's already in a system toremind us to reach out to them.
And very similarly, likecollecting testimonials from
people how many of you have ahuge bank of testimonials
because every single person youwork with you've collected a
testimonial from?
I know this is one area I'llraise my hand.
(20:10):
I fail at this.
I will be completely honest.
I completely fail at thisbecause I have not had a system
in place up until my like, verylast couple of things that I
created and I finally startedputting an automated email that
goes out to people after theirlast one-on-one call that asks
(20:31):
for a testimonial.
Think about that, so we can allhave areas right.
Like, I will fully admit, thatis an area that I've not done a
great job of systematizing.
You have to actually have themin order to share them.
That's my issue is, I'm like Iwould share them if I had them,
but I haven't been great atcollecting them.
(20:51):
So that's definitely a systemto think about.
And then also referrals we canactually start to have systems
to bring in referrals to haveour best clients good people, no
, good people right, our bestclients are one of our best ways
(21:12):
of meeting other people thatare going to be the most amazing
people in the world to workwith and that we're going to
have such a huge impact on aswell.
So this is definitely not likea full list.
We can dive even deeper, butthese are some major areas in a
business where we can start toput structures and business
(21:35):
systems in place and make thingsso, so, so much easier for
ourselves so that we do havethat time and energy to lean
into the other things that wewant to do and also to start to
be able to unplug, and not justunplug, but unplug, trusting and
knowing that our business isbeing taken care of.
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