January 28, 2025 • 21 mins
Unlock the secret to effortless productivity with Annie Veblen-McCarty, as we explore how to harness the power of freemiums to elevate your business and attract your ideal clients. Ready to challenge the status quo? This episode promises to shift your perspective on traditional business strategies, pushing you to embrace authenticity and align your actions with your core values. From choosing the right format and topic for your freemium to understanding the genuine needs of your target audience, we cover it all. Whether you're a seasoned entrepreneur or just starting your journey, Annie's insights will help you craft a freemium that not only builds your email list but brings in clients you're excited to collaborate with.
As we dive into the specifics, we'll tackle common pitfalls, especially within the health and fitness world. Ever thought a comprehensive 30-day workout plan could actually deter client engagement? Annie sheds light on why offering too much upfront might backfire and how to maintain the right energy during freemium creation. With a focus on the unique value and support you provide, you'll learn how to differentiate your approach and highlight the "why" behind your methods. By engaging with potential clients and reflecting on their challenges, your freemium will become an irresistible magnet for growth. Tune in for actionable advice that ensures your freemium contributes effectively to the expansion of your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, this is Annie Veblen-McCarty and I'm gonna
teach you how to be effortlesslyproductive.
I've been an entrepreneur forover 20 years and I got sick and
tired of experts preaching whatbusiness and life should look
like and what I should be doingas a leader and to turn a profit
, only to find myself wastingtime, burned out, feeling
(00:22):
inauthentic and still not makingany money.
On this show, we are ditchingthe shoulds.
I'm giving you permission to dobusiness differently.
As a certified master coach, Ibelieve that everything you need
to have success and build thelife and business of your dreams
is already living on the inside.
(00:43):
I'm gonna empower you to leaninto what you do best, help you
see your path forward clearlyand give you the strategy and
action steps along the way tobecome effortlessly productive.
Let's dive in.
Welcome to this episode ofEffortlessly Productive.
This is one of my needle moverepisodes.
(01:05):
If you don't know what I'mtalking about with a needle
mover, if you've never heardthat term before, go back to one
of my very first episodes,where I give a deep dive into
what that means and why this hasbeen such a powerful tool in my
business.
I wanted to share my needlemover with you today, of
(01:27):
something that I will be doingin my business to help grow and
scale, and we're going to diveinto why this is so important
and what the process is forcreating this.
So what we are talking abouttoday, what I am going to
actually be doing in my businesstoday is creating a new opt-in.
(01:50):
Sometimes people use lots ofdifferent terms freemium, free
offer, sometimes people call ita lead magnet.
We get sometimes these termsthat are very like salesy bro
marketing and, as you can tell,that's not really my jam, but
you may have heard it calledthat.
So I wanted to throw some ofthese terms out there so that
(02:11):
you knew what we were talkingabout, that you and I were on
the same page with thisconversation.
So we have something.
Basically, we were talkingabout something that we can
offer to our ideal clients forfree.
That's going to bring them intoour world.
It's going to have them get toknow us.
Number one, it is going to getthem onto our email list,
(02:33):
ideally.
So we are building our list.
We are building our bank ofpeople who are interested in
what we are doing.
The word prospect might come tomind.
I don't particularly love thatword, but if you've heard that
term or are familiar with thatterm.
It's people who are interestedin what we are offering and
could potentially turn into abuyer, could potentially turn
(02:57):
into one of our ideal clientsthat we get to work with and
help them on a beautifultransformation.
A lot of the time when peoplethink about creating this opt-in
or freemium I'm going to usethe word freemium because, again
, opt-in sounds very like bromarketing to me.
It's not my favorite thing, butI used it in this episode
(03:19):
because, again, I want you tounderstand what it is that we're
talking about and since that'sa very common term, I just want
to make sure that we know whatwe're talking about here in this
episode.
So, when we create our freemium, a lot of the time I work with
clients who I actually hadsomebody say this to me
yesterday, and it's not justthem.
I get told this all the timewith people that I am working
(03:42):
with.
She said that she has beenthinking about what kind of
freemium she could create forover a year and she just can't
figure it out.
She can't figure out what herideal client would want.
So I wanted to share a littlebit with you about my process
creating a freemium or somethingthat we can offer to our ideal
(04:05):
clients for free, and how wecome up with this idea, how we
create something for them thatis really going to be able to
attract our ideal client.
Not just bring in a ton ofpeople onto our email list, but
bring in the right people andI'm using right in air quotes,
if you are listening to this,because obviously there are many
(04:27):
different versions of right.
It's not just like the oneperson, but people that you will
love working with and be soexcited to work with.
I think that a lot of the timewhere people go wrong in this
process again, using the wordwrong loosely where people get
stuck in this process is theyare sitting there by themselves
(04:51):
trying to just brainstorm ideas,and if you know your ideal
client very, very, very well,this might be a process that
works.
Let's say you are a coach andyou have done a bajillion
sessions with people and youknow exactly which one of those
sessions you love doing and youknow exactly what kind of
(05:12):
struggles where those peoplewere stuck, what transformation
they want to have, what it isthat you help them with to have
that transformation.
You might be able to just pullsomething right out of your
brain and you're like I know.
You know because you have doneso many sessions with people,
you have talked to so manypeople and you are very clear on
your ideal client and whattransformation they wanna have
(05:36):
and what is going to get themthere.
However, there are a lot ofpeople who are just starting out
in their business.
They're a little bit newer,maybe they've never created a
freemium before, maybe they havenot done as many sessions, but
they want to be able to offerpeople something for free and
they're like I don't know whatthis looks like.
(05:57):
I don't know.
Number one, what format thisshould be in.
Should it be something peoplecan download?
Should it be a video?
Should it be something peoplecan download?
Should it be a video?
Should it be a PDF?
Should it be a live training?
Like there's so many differentthings we can do right in terms
of the package that this isdelivered in.
Number two, they don't knowwhat topic it should be on.
And also, I'm going to sharewith you a huge pitfall that a
(06:20):
lot of people fall into of whytheir freemium does not work the
way that they think it would orthink it should or think it
will.
So let's start first with thepackage, like how we're
packaging this and deliveringthis.
So this is the process that I amgoing to go through.
Today, I actually have a littlebit of a jumpstart because I
(06:44):
have a freemium that I offered afew years back that was hugely
successful.
I stopped offering it when Imade this transition in my
business.
I used to work kind of with anykind of entrepreneur, any kind
of online solopreneur, and now Iam very specifically working
with people who are creativespiritual coaches, healers.
(07:07):
It's similar.
It's similar to my ideal clienta few years ago.
We just have a few tweaks tomake, so I do have a little bit
of a leg up on this.
However, this is the processthat I will sit down and analyze
my old freemium with and figureout how I want to adjust and
how I want to tweak it to reallymake it perfect for my new
(07:31):
ideal client.
So when we think about what kindof package we want to deliver
this in, first of all, I wantyou to think about your ideal
client.
Think about how much time theyhave.
Are they sitting on the couchlooking at things?
Are they in their car on themove?
(07:51):
Do they have a lot of time todedicate to trainings and
learning and things like that,or are they very short on time?
I hate the word busy, but like,how busy are they?
How much other things do theyhave going on?
Because this is going todictate number one the length of
whatever it is.
We also can start to think aboutdo they want something that
(08:14):
they can just kind of listen toand digest, more like podcast
format, video or audio, or is itsomething where they want
something really interactive,where, like a PDF might be more
ideal?
We can also do a video that'svery interactive, even when you
record it and then send it outto people.
If you are having them takenotes, let's say you're giving
(08:37):
them a little quiz, live on thevideo and having them score
themselves, they're going toneed to be more in place than
like driving around in their car.
Same with, like a PDF, that'sgoing to be something where they
have to actually read, whereasa video or audio they can listen
to on the go.
So take all of this intoconsideration.
(08:58):
I also want you to think aboutfor you how do you best
communicate?
If you are super strong withwriting, let's think about maybe
something like a very shortebook or something like that,
where they can actually readsome of your beautiful writing.
If you are very strong on videoand that's how you connect best
with people, maybe think aboutdoing a live workshop, a
(09:22):
recorded workshop, somethingwith that video, or even an
audio, if your voice is veryengaging and that's something
that you love doing and you justhave this energy that comes
through when you record.
So that is kind of how I startthinking about all of this,
because some of the packaging isgoing to dictate.
It might not dictate the topicthat we're doing, but it is
(09:42):
going to dictate.
It might not dictate the topicthat we're doing, but it is
going to dictate what we create.
So we want to think about thedeliverability of it.
Right, like what this, what theoutside wrapping is, what this
format is.
Number two what topic are yougoing to deliver to your client?
Think about what it is thatyour ideal client, something
(10:04):
that they might get stuck on, aproblem that they run into.
These are going to be more of aproblem-based solution.
However, if you don't likethinking about more of the
problems, right like wherepeople are stuck, what issue
they're running into, whatstruggle they are having.
Sometimes we don't want to callout to people who are very
(10:27):
stuck or very in the struggle.
Maybe you do, maybe you loveworking with those people, but
if you're somebody who's like Idon't really like working with
people who are, like, reallyhaving a lot of struggle maybe
we want to think more about thetransformation that they want to
have, the solutions that theyare seeking to all of these
things.
So really framing it morearound the transformation, the
(10:51):
results, the solution that weare going to deliver.
Think about too, like howinteractive it is again, like
that's part of how we're goingto start to build this and what
kind of topics we might betalking about.
So think about all of thosethings.
One of the biggest pitfalls Isee people fall into when they
offer a freemium is giving toomany answers and I don't wanna
(11:15):
say answers in that like we'renot gonna help people at all.
We definitely want to helppeople.
We want to show them that wehave the solution for them.
We have the ability to givethem that transformation and
those results that they arelooking for.
However, what I often find ispeople jump to something like.
(11:36):
I'll throw out a health andfitness example, because this is
probably easily relatable.
Most of you listening willunderstand how this is related.
So let's say we were to createsomething that was a full
workout and nutrition, like fullworkout plan and meal plan for
the next 30 days.
(11:57):
We have now given somebodysomething where they feel like
they have a full solution for amonth.
Right, you have given them afull solution for a month, and
it's not that we don't want tohelp them, but when we offer
something like that, most of ourideal clients are going to want
to start that and finish thatbefore they do any other work
(12:21):
with you.
Right, they want to experiencewhat you have to offer, and if
you give them a month for free,that is a lot and they are again
probably not going to take thenext step.
Also, think about, with healthand fitness, a lot of people.
Their actual struggle, wherethey get stuck, is that they
fall off of the routine.
(12:42):
They have a hard time beingconsistent and sticking with it.
What they really need is thataccountability.
What they really want isprobably some support and
accountability, and if you justhand them a plan for 30 days and
send them on their way, there'sa good chance that they're
going to start it, not finish it, and not come back to you for
(13:02):
more help and support.
So this is part of what I wantyour brain to start to work on
right.
Oftentimes, rather than tellingthem the complete full how
right.
This is how we do this.
This is how we have thetransformation.
This is how we have the results.
What we forget as entrepreneursand we forget because we are so
(13:25):
far along on this transformationthat we are helping people with
is people don't need the how.
Oftentimes, people need the why.
They need to be shown what thatone thing is that they are
missing.
Because again, let's go back tothe health and fitness example
People know that they need towork out, that they want to be
(13:47):
doing something active.
Most of the time when they arelooking for a fitness solution,
they know that workouts arethere.
They can go get workouts allover the internet.
I can go to YouTube right nowand pull up a bajillion free
workouts.
They already know they need toneed and when I say need, this
is all in quotes, but this iswhat they have in their brain is
(14:08):
that they need to work out.
They probably know that theyneed to do something with their
nutrition.
So you could give them a fullmeal plan, but what if, instead,
we highlighted where thosethings are that they have been
running into before, why theyhave not been successful in
their endeavors before, and whatit is that you offer that is
(14:32):
different?
We actually want to show themwhy our way of doing things and
our way of teaching and our wayof coaching or supporting them
is actually different thanthings that they have tried
before and how that is going tohelp them be successful in the
future.
So, rather than giving them theactual answer and the actual
(14:53):
solution and the actual format,save that for your paid program
and use your freemium as a wayof highlighting to them, of
opening their eyes to the thingthat is truly going to make the
difference in their life and whyyou are the ideal person to
help support them on thatjourney.
The next part of thinking of atopic is, again, people, I find,
(15:18):
try to sit there isolated bythemselves and pull this out of
their brain.
Go ask some of your idealclients.
If you have people that you'veworked with, who you absolutely
love working with, and you'relike this is my person, go ask
them what are the things thatwould help them the most in
(15:38):
their journey, or what was thatone thing at the beginning that
was the turning point for them.
What was the thing that madeyou stand out to them as the
person who could help?
These are all really importantthings that we can go out and
ask people and get more input sothat we can create something
absolutely amazing.
Another idea especially ifyou're somebody who's like well,
(16:01):
I haven't really signed thatmany clients yet, I don't have
those people that are supergreat information to go ask.
You can go out to yourfollowers on social media,
especially if you've come upwith a list of things where
you're like I think these couldbe really good.
Number one we could just go asklike, hey, what would be
(16:21):
valuable to you?
Or what do you get stuck on themost?
Or what transformation are youeven looking for?
What results would you love tohave?
Because that might give yousome clues.
If you have a list of ideas,you can also go create a poll on
your stories or on your socialmedia posts, or just ask in a
(16:44):
social media post in general.
If you have an email list, sendsomething out to them and just
ask hey, if I were to offer oneof these four things, what would
you be the most interested inwhat would be the most helpful
for you where you are in yourjourney right now.
We forget that we have thisamazing resource that is, other
(17:07):
people, that we can literally goout and ask them what it is
they want and then they can tellus so that we can make sure we
are creating something right.
We're putting time and a lot ofenergy probably a whole lot of
energy into creating thisfreemium.
Little side note make sure,when you are actually in the
creation process, that you dosome things to set your energy
(17:30):
so that you are creating thisfrom the energy that you would
be in working with that idealclient in the future, because
that will come across especiallyif you're doing video, but also
if you're writing and creatinga PDF, creating a quiz, anything
like that.
One of the biggest pitfallsthat I see people fall into is,
(17:54):
again, they give away too much.
They try to do it sitting there, thinking all by themselves and
not talking to anybody else.
They try to pull this out oftheir brain when they don't have
a pool of things to pull fromand they're not going and
talking to people.
And then, on top of that, whenthey create things, they are
literally basically givingpeople a mini version of their
(18:17):
program.
We don't want to give people amini version of our program.
We want to show people how thisprogram is literally going to
change their lives and why thisis the solution that they have
been looking for.
That is just as valuable, right?
If somebody doesn't even knowthat these solutions exist, or
these solutions are out there,or that the way that they've
(18:40):
been trying to do things is whythey're stuck, then highlighting
for them that there's adifferent way of doing it is
just as important as giving themthat full process.
So save your full process foryour program and share with them
how this is literally going tochange their life and why this
(19:01):
is different than anythingthey've ever done before.
We also have to be reallycareful.
We want to be thinking aboutlimiting beliefs in here.
Right, there are reasons whyyour client thinks that it won't
work for them.
So if we present people with asolution that is similar to
something they've tried before,they are literally going to
(19:21):
bring all those limiting beliefsalong with them, whereas if we
can create something that is sototally different and brand new
and even just feels verydifferent, they're going to
leave those limiting beliefs andbe able to come into your world
with a completely fresh slate.
Now.
We all have limiting beliefs,right, but we're at least going
(19:43):
to leave the limiting beliefsabout all the things they've
tried and why those didn't workfor them behind in the past so
that they can give your programand your freemium a fresh view
with fresh eyes and really giveit their all.
So this is what I will besitting down and working on
today, taking my old freemiumand if you have something that
(20:05):
worked in the past but it justis not feeling aligned anymore
for you, definitely sit down andjust look at it.
I am not going to createsomething totally brand new, but
I am going to look at myfreemium through fresh eyes and
see where it is that I can tweakthis, how I can make this for
my ideal client now and have itreally speak to them and address
(20:29):
this transformation they'relooking to have.
I hope this was helpful.
I cannot wait to hear if thishelped.
Drop in the comments what partof this stood out to you the
most.
Maybe there is something thatyou've done in the past or
you're like, oh, I never thoughtabout it that way.
Maybe I'm going to trysomething different.
I would love to hear in thecomments what that is.
I hope you have a beautiful dayand I will catch you on the
(20:53):
next episode of EffortlesslyProductive.
Hey, this is Annie Veblen-McCarty and I'm gonna
teach you how to be effortlesslyproductive.
I've been an entrepreneur forover 20 years and I got sick and
tired of experts preaching whatbusiness and life should look
like and what I should be doingas a leader and to turn a profit
, only to find myself wastingtime, burned out, feeling
(00:22):
inauthentic and still not makingany money.
On this show, we are ditchingthe shoulds.
I'm giving you permission to dobusiness differently.
As a certified master coach, Ibelieve that everything you need
to have success and build thelife and business of your dreams
is already living on the inside.
(00:43):
I'm gonna empower you to leaninto what you do best, help you
see your path forward clearlyand give you the strategy and
action steps along the way tobecome effortlessly productive.
Let's dive in.
Welcome to this episode ofEffortlessly Productive.
This is one of my needle moverepisodes.
(01:05):
If you don't know what I'mtalking about with a needle
mover, if you've never heardthat term before, go back to one
of my very first episodes,where I give a deep dive into
what that means and why this hasbeen such a powerful tool in my
business.
I wanted to share my needlemover with you today, of
(01:27):
something that I will be doingin my business to help grow and
scale, and we're going to diveinto why this is so important
and what the process is forcreating this.
So what we are talking abouttoday, what I am going to
actually be doing in my businesstoday is creating a new opt-in.
(01:50):
Sometimes people use lots ofdifferent terms freemium, free
offer, sometimes people call ita lead magnet.
We get sometimes these termsthat are very like salesy bro
marketing and, as you can tell,that's not really my jam, but
you may have heard it calledthat.
So I wanted to throw some ofthese terms out there so that
(02:11):
you knew what we were talkingabout, that you and I were on
the same page with thisconversation.
So we have something.
Basically, we were talkingabout something that we can
offer to our ideal clients forfree.
That's going to bring them intoour world.
It's going to have them get toknow us.
Number one, it is going to getthem onto our email list,
(02:33):
ideally.
So we are building our list.
We are building our bank ofpeople who are interested in
what we are doing.
The word prospect might come tomind.
I don't particularly love thatword, but if you've heard that
term or are familiar with thatterm.
It's people who are interestedin what we are offering and
could potentially turn into abuyer, could potentially turn
(02:57):
into one of our ideal clientsthat we get to work with and
help them on a beautifultransformation.
A lot of the time when peoplethink about creating this opt-in
or freemium I'm going to usethe word freemium because, again
, opt-in sounds very like bromarketing to me.
It's not my favorite thing, butI used it in this episode
(03:19):
because, again, I want you tounderstand what it is that we're
talking about and since that'sa very common term, I just want
to make sure that we know whatwe're talking about here in this
episode.
So, when we create our freemium, a lot of the time I work with
clients who I actually hadsomebody say this to me
yesterday, and it's not justthem.
I get told this all the timewith people that I am working
(03:42):
with.
She said that she has beenthinking about what kind of
freemium she could create forover a year and she just can't
figure it out.
She can't figure out what herideal client would want.
So I wanted to share a littlebit with you about my process
creating a freemium or somethingthat we can offer to our ideal
(04:05):
clients for free, and how wecome up with this idea, how we
create something for them thatis really going to be able to
attract our ideal client.
Not just bring in a ton ofpeople onto our email list, but
bring in the right people andI'm using right in air quotes,
if you are listening to this,because obviously there are many
(04:27):
different versions of right.
It's not just like the oneperson, but people that you will
love working with and be soexcited to work with.
I think that a lot of the timewhere people go wrong in this
process again, using the wordwrong loosely where people get
stuck in this process is theyare sitting there by themselves
(04:51):
trying to just brainstorm ideas,and if you know your ideal
client very, very, very well,this might be a process that
works.
Let's say you are a coach andyou have done a bajillion
sessions with people and youknow exactly which one of those
sessions you love doing and youknow exactly what kind of
(05:12):
struggles where those peoplewere stuck, what transformation
they want to have, what it isthat you help them with to have
that transformation.
You might be able to just pullsomething right out of your
brain and you're like I know.
You know because you have doneso many sessions with people,
you have talked to so manypeople and you are very clear on
your ideal client and whattransformation they wanna have
(05:36):
and what is going to get themthere.
However, there are a lot ofpeople who are just starting out
in their business.
They're a little bit newer,maybe they've never created a
freemium before, maybe they havenot done as many sessions, but
they want to be able to offerpeople something for free and
they're like I don't know whatthis looks like.
(05:57):
I don't know.
Number one, what format thisshould be in.
Should it be something peoplecan download?
Should it be a video?
Should it be something peoplecan download?
Should it be a video?
Should it be a PDF?
Should it be a live training?
Like there's so many differentthings we can do right in terms
of the package that this isdelivered in.
Number two, they don't knowwhat topic it should be on.
And also, I'm going to sharewith you a huge pitfall that a
(06:20):
lot of people fall into of whytheir freemium does not work the
way that they think it would orthink it should or think it
will.
So let's start first with thepackage, like how we're
packaging this and deliveringthis.
So this is the process that I amgoing to go through.
Today, I actually have a littlebit of a jumpstart because I
(06:44):
have a freemium that I offered afew years back that was hugely
successful.
I stopped offering it when Imade this transition in my
business.
I used to work kind of with anykind of entrepreneur, any kind
of online solopreneur, and now Iam very specifically working
with people who are creativespiritual coaches, healers.
(07:07):
It's similar.
It's similar to my ideal clienta few years ago.
We just have a few tweaks tomake, so I do have a little bit
of a leg up on this.
However, this is the processthat I will sit down and analyze
my old freemium with and figureout how I want to adjust and
how I want to tweak it to reallymake it perfect for my new
(07:31):
ideal client.
So when we think about what kindof package we want to deliver
this in, first of all, I wantyou to think about your ideal
client.
Think about how much time theyhave.
Are they sitting on the couchlooking at things?
Are they in their car on themove?
(07:51):
Do they have a lot of time todedicate to trainings and
learning and things like that,or are they very short on time?
I hate the word busy, but like,how busy are they?
How much other things do theyhave going on?
Because this is going todictate number one the length of
whatever it is.
We also can start to think aboutdo they want something that
(08:14):
they can just kind of listen toand digest, more like podcast
format, video or audio, or is itsomething where they want
something really interactive,where, like a PDF might be more
ideal?
We can also do a video that'svery interactive, even when you
record it and then send it outto people.
If you are having them takenotes, let's say you're giving
(08:37):
them a little quiz, live on thevideo and having them score
themselves, they're going toneed to be more in place than
like driving around in their car.
Same with, like a PDF, that'sgoing to be something where they
have to actually read, whereasa video or audio they can listen
to on the go.
So take all of this intoconsideration.
(08:58):
I also want you to think aboutfor you how do you best
communicate?
If you are super strong withwriting, let's think about maybe
something like a very shortebook or something like that,
where they can actually readsome of your beautiful writing.
If you are very strong on videoand that's how you connect best
with people, maybe think aboutdoing a live workshop, a
(09:22):
recorded workshop, somethingwith that video, or even an
audio, if your voice is veryengaging and that's something
that you love doing and you justhave this energy that comes
through when you record.
So that is kind of how I startthinking about all of this,
because some of the packaging isgoing to dictate.
It might not dictate the topicthat we're doing, but it is
(09:42):
going to dictate.
It might not dictate the topicthat we're doing, but it is
going to dictate what we create.
So we want to think about thedeliverability of it.
Right, like what this, what theoutside wrapping is, what this
format is.
Number two what topic are yougoing to deliver to your client?
Think about what it is thatyour ideal client, something
(10:04):
that they might get stuck on, aproblem that they run into.
These are going to be more of aproblem-based solution.
However, if you don't likethinking about more of the
problems, right like wherepeople are stuck, what issue
they're running into, whatstruggle they are having.
Sometimes we don't want to callout to people who are very
(10:27):
stuck or very in the struggle.
Maybe you do, maybe you loveworking with those people, but
if you're somebody who's like Idon't really like working with
people who are, like, reallyhaving a lot of struggle maybe
we want to think more about thetransformation that they want to
have, the solutions that theyare seeking to all of these
things.
So really framing it morearound the transformation, the
(10:51):
results, the solution that weare going to deliver.
Think about too, like howinteractive it is again, like
that's part of how we're goingto start to build this and what
kind of topics we might betalking about.
So think about all of thosethings.
One of the biggest pitfalls Isee people fall into when they
offer a freemium is giving toomany answers and I don't wanna
(11:15):
say answers in that like we'renot gonna help people at all.
We definitely want to helppeople.
We want to show them that wehave the solution for them.
We have the ability to givethem that transformation and
those results that they arelooking for.
However, what I often find ispeople jump to something like.
(11:36):
I'll throw out a health andfitness example, because this is
probably easily relatable.
Most of you listening willunderstand how this is related.
So let's say we were to createsomething that was a full
workout and nutrition, like fullworkout plan and meal plan for
the next 30 days.
(11:57):
We have now given somebodysomething where they feel like
they have a full solution for amonth.
Right, you have given them afull solution for a month, and
it's not that we don't want tohelp them, but when we offer
something like that, most of ourideal clients are going to want
to start that and finish thatbefore they do any other work
(12:21):
with you.
Right, they want to experiencewhat you have to offer, and if
you give them a month for free,that is a lot and they are again
probably not going to take thenext step.
Also, think about, with healthand fitness, a lot of people.
Their actual struggle, wherethey get stuck, is that they
fall off of the routine.
(12:42):
They have a hard time beingconsistent and sticking with it.
What they really need is thataccountability.
What they really want isprobably some support and
accountability, and if you justhand them a plan for 30 days and
send them on their way, there'sa good chance that they're
going to start it, not finish it, and not come back to you for
(13:02):
more help and support.
So this is part of what I wantyour brain to start to work on
right.
Oftentimes, rather than tellingthem the complete full how
right.
This is how we do this.
This is how we have thetransformation.
This is how we have the results.
What we forget as entrepreneursand we forget because we are so
(13:25):
far along on this transformationthat we are helping people with
is people don't need the how.
Oftentimes, people need the why.
They need to be shown what thatone thing is that they are
missing.
Because again, let's go back tothe health and fitness example
People know that they need towork out, that they want to be
(13:47):
doing something active.
Most of the time when they arelooking for a fitness solution,
they know that workouts arethere.
They can go get workouts allover the internet.
I can go to YouTube right nowand pull up a bajillion free
workouts.
They already know they need toneed and when I say need, this
is all in quotes, but this iswhat they have in their brain is
(14:08):
that they need to work out.
They probably know that theyneed to do something with their
nutrition.
So you could give them a fullmeal plan, but what if, instead,
we highlighted where thosethings are that they have been
running into before, why theyhave not been successful in
their endeavors before, and whatit is that you offer that is
(14:32):
different?
We actually want to show themwhy our way of doing things and
our way of teaching and our wayof coaching or supporting them
is actually different thanthings that they have tried
before and how that is going tohelp them be successful in the
future.
So, rather than giving them theactual answer and the actual
(14:53):
solution and the actual format,save that for your paid program
and use your freemium as a wayof highlighting to them, of
opening their eyes to the thingthat is truly going to make the
difference in their life and whyyou are the ideal person to
help support them on thatjourney.
The next part of thinking of atopic is, again, people, I find,
(15:18):
try to sit there isolated bythemselves and pull this out of
their brain.
Go ask some of your idealclients.
If you have people that you'veworked with, who you absolutely
love working with, and you'relike this is my person, go ask
them what are the things thatwould help them the most in
(15:38):
their journey, or what was thatone thing at the beginning that
was the turning point for them.
What was the thing that madeyou stand out to them as the
person who could help?
These are all really importantthings that we can go out and
ask people and get more input sothat we can create something
absolutely amazing.
Another idea especially ifyou're somebody who's like well,
(16:01):
I haven't really signed thatmany clients yet, I don't have
those people that are supergreat information to go ask.
You can go out to yourfollowers on social media,
especially if you've come upwith a list of things where
you're like I think these couldbe really good.
Number one we could just go asklike, hey, what would be
(16:21):
valuable to you?
Or what do you get stuck on themost?
Or what transformation are youeven looking for?
What results would you love tohave?
Because that might give yousome clues.
If you have a list of ideas,you can also go create a poll on
your stories or on your socialmedia posts, or just ask in a
(16:44):
social media post in general.
If you have an email list, sendsomething out to them and just
ask hey, if I were to offer oneof these four things, what would
you be the most interested inwhat would be the most helpful
for you where you are in yourjourney right now.
We forget that we have thisamazing resource that is, other
(17:07):
people, that we can literally goout and ask them what it is
they want and then they can tellus so that we can make sure we
are creating something right.
We're putting time and a lot ofenergy probably a whole lot of
energy into creating thisfreemium.
Little side note make sure,when you are actually in the
creation process, that you dosome things to set your energy
(17:30):
so that you are creating thisfrom the energy that you would
be in working with that idealclient in the future, because
that will come across especiallyif you're doing video, but also
if you're writing and creatinga PDF, creating a quiz, anything
like that.
One of the biggest pitfallsthat I see people fall into is,
(17:54):
again, they give away too much.
They try to do it sitting there, thinking all by themselves and
not talking to anybody else.
They try to pull this out oftheir brain when they don't have
a pool of things to pull fromand they're not going and
talking to people.
And then, on top of that, whenthey create things, they are
literally basically givingpeople a mini version of their
(18:17):
program.
We don't want to give people amini version of our program.
We want to show people how thisprogram is literally going to
change their lives and why thisis the solution that they have
been looking for.
That is just as valuable, right?
If somebody doesn't even knowthat these solutions exist, or
these solutions are out there,or that the way that they've
(18:40):
been trying to do things is whythey're stuck, then highlighting
for them that there's adifferent way of doing it is
just as important as giving themthat full process.
So save your full process foryour program and share with them
how this is literally going tochange their life and why this
(19:01):
is different than anythingthey've ever done before.
We also have to be reallycareful.
We want to be thinking aboutlimiting beliefs in here.
Right, there are reasons whyyour client thinks that it won't
work for them.
So if we present people with asolution that is similar to
something they've tried before,they are literally going to
(19:21):
bring all those limiting beliefsalong with them, whereas if we
can create something that is sototally different and brand new
and even just feels verydifferent, they're going to
leave those limiting beliefs andbe able to come into your world
with a completely fresh slate.
Now.
We all have limiting beliefs,right, but we're at least going
(19:43):
to leave the limiting beliefsabout all the things they've
tried and why those didn't workfor them behind in the past so
that they can give your programand your freemium a fresh view
with fresh eyes and really giveit their all.
So this is what I will besitting down and working on
today, taking my old freemiumand if you have something that
(20:05):
worked in the past but it justis not feeling aligned anymore
for you, definitely sit down andjust look at it.
I am not going to createsomething totally brand new, but
I am going to look at myfreemium through fresh eyes and
see where it is that I can tweakthis, how I can make this for
my ideal client now and have itreally speak to them and address
(20:29):
this transformation they'relooking to have.
I hope this was helpful.
I cannot wait to hear if thishelped.
Drop in the comments what partof this stood out to you the
most.
Maybe there is something thatyou've done in the past or
you're like, oh, I never thoughtabout it that way.
Maybe I'm going to trysomething different.
I would love to hear in thecomments what that is.
I hope you have a beautiful dayand I will catch you on the
(20:53):
next episode of EffortlesslyProductive.
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