Episode Transcript
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Speaker 1 (00:00):
Hey, this is Annie
Veblen-McCarty and I'm gonna
teach you how to be effortlesslyproductive.
I've been an entrepreneur forover 20 years and I got sick and
tired of experts preaching whatbusiness and life should look
like and what I should be doingas a leader and to turn a profit
, only to find myself wastingtime, burned out, feeling
(00:22):
inauthentic and still not makingany money.
On this show, we are ditchingthe shoulds.
I'm giving you permission to dobusiness differently.
As a certified master coach, Ibelieve that everything you need
to have success and build thelife and business of your dreams
is already living on the inside.
(00:43):
I'm going to empower you tolean into what you do best, help
you see your path forwardclearly and give you the
strategy and action steps alongthe way to become effortlessly
productive.
Let's dive in.
Speaker 2 (00:58):
Welcome to today's
episode of Effortlessly
Productive.
I am so excited for thisepisode.
Today we are going to betalking about something called
tech fatigue, so we're going todive into what is tech fatigue
and also figuring out how do youknow.
If you have it, let's getstarted.
Tech fatigue what is it so?
(01:21):
Tech fatigue is the hiddenexhaustion that happens when
entrepreneurs, coaches andhealers spend more time
wrestling with technology thanactually doing the work that
they love.
Does that sound familiar?
Maybe, maybe a little bit.
So it's what keeps thosespiritual entrepreneurs stuck in
that busy work instead offocusing on their magic, on
(01:45):
their mission, on their impact.
And it's not just about thatfrustration that you might
experience with tech.
It's about all of those energyleaks that you have.
Right, our businesses are sofocused on the energy that we
bring, so when we have energyleaks, that can really tank our
business.
It's also about the lost incomethat we have because we're
(02:08):
spending so much time on thetech.
And it's also about the burnoutcaused by trying to do it
yourself on every single systeminstead of having the right
automation in place.
So that is what tech fatigue is.
I am going to go through a fewthings today that are going to
help you identify if you havetech fatigue and what some of
(02:33):
those symptoms might look likefor each one.
On another episode we will thendive into how to start healing
the tech fatigue.
What are some solutions tofixing the tech fatigue?
If I did it all in one, thiswould be like the longest
episode ever, so you're going tohave to wait for the next bit
of it, but today let's justfocus on diagnosing.
(02:56):
How do you know if you havetech fatigue?
Does this sound familiar?
Do you spend more time fixingtech than actually coaching or
creating or healing or workingwith your clients or making
money?
You started your business tohelp people, right?
(03:16):
You started your business tomake that impact, to heal people
, to help them, but somehowyou've become your own IT
department.
Your days, maybe, are filledwith troubleshooting your email
automations, fixing websiteissues, fixing broken funnels,
instead of actually working withyour clients.
(03:38):
So if that sounds familiar, ifyou have been spending so much
time and energy in your day withall of that instead of actually
helping the people that you setout to serve, then that is a
huge, huge sign that youprobably have tech fatigue.
Another symptom of tech fatigueis if you feel overwhelmed every
(04:01):
single time you think aboutsetting up a business system.
So that feeling of overwhelmjust takes you over the very
thought of setting up anotheremail sequence or integrating
your payment processor.
If that exhausts you and youfeel like you just need to go
take a nap every single time youthink about it, that is a huge
(04:25):
sign that you probably have techfatigue.
So another aspect of thisoverwhelm, too, might be like
you know that you should youguys know how much I love that
should word.
You know you should beautomating, but every single
tutorial you take, every singletech guide, feels like a foreign
language.
(04:46):
And you just hit that place ofoverwhelm and you're like, oh my
gosh, I can't do this.
This is going to take so muchtime.
Again, that overwhelm justwashes over you.
That is a sign that you havetech fatigue.
Another symptom of this is maybeyou've paid for a really
expensive software platform butyou're barely even using it.
(05:09):
Sound familiar.
There's a lot of people whohave signed up for Kajabi or
ActiveCampaign or ClickFunnelsor the newest, hottest must-have
platform and there is nojudgment here.
I have done that in the pastand some of these.
They can be very good platformsfor specific people, but if
(05:30):
you're not actually using all ofthose features or you're
spending hundreds of dollars amonth on all these tools that
are just sitting there untouchedbecause they're way too
complicated, that is a majorsymptom of tech fatigue.
Now, does this sound familiar?
I know I was stuck in this fora really long time.
(05:53):
It's part of how I know thistopic so well.
So if you have rebuilt youropt-ins, your sales pages, your
workflows multiple times maybeyou've switched from one email
marketing platform to another,to another, to another If you
lose track of where all yourlead magnets are, where they're
(06:15):
actually hosted, what emailsequence goes with what, if
every single time you launch aprogram and it feels like you're
starting from scratch insteadof having that smooth,
repeatable system, those arehuge signs that tech fatigue is
setting in Another aspect ofthis, too, and as I go through
(06:40):
all of this, you might find thatlike one or two are landing
really hard, and maybe some ofthe other ones you're like well,
that's not me right now andthat's okay.
If any of what I'm describingsounds familiar in any way, it
is probably a sign that you areexperiencing one level of tech
fatigue or another.
If you have clients and leadswho are slipping through the
cracks.
This might look like you getDMs from people who are
(07:04):
interested in working with you,but there's no clear path for
them to follow, there's nofunnel for them to go into your
offer.
There is no way for you toeasily get them into what you
are offering.
Or maybe this looks like youforget to follow up with
potential clients because yourway of tracking these potential
(07:25):
clients of yours maybe you don'teven have a system, or the
system that you're using isn'torganized, it's not automated
and you know you're losingpeople along the way.
This could also look likepeople are visiting your sales
pages but you aren't actuallycapturing them into your offers
or into your automated nurturesequences.
(07:46):
So again, that is another kindof category of what tech fatigue
can look like.
We have a couple more littlesymptoms here to talk about.
If you are spending so manyhours on admin work instead of
growing your business, so thismight look like you manually
(08:07):
onboarding every single clientinstead of having an automated
client onboarding process.
This can also go for customerservice.
If you do not have a automatedor a very laid out customer
service process, that can alsobe a huge sign of this.
If you are constantly resendingthe same emails, if you are
(08:32):
tracking your payments inspreadsheets manually, if you
are copying and pasting linksfor calls, that can all be how
this looks like.
And, by the end of the day, ifyou are exhausted because of all
of this admin work, all of thisbusy work, and you sit there
and you realize you haven'tactually made any more money
(08:56):
huge, huge sign.
The next thing that I want youto think about if you feel like
you're duct taping your businesstogether with way too many
tools I see this all the timewhere people have a ton of
different platforms and a lot ofthe time they're like I love my
email marketing platform and Ireally love the place that my
(09:17):
website is hosted, like mywebsite is beautiful and I also
have this place to take payments.
I'm sending out links withStripe or PayPal and each
individual one works, but theseplatforms don't actually
integrate together and when youthink about it as a whole
picture, it just feels like ajumbled mess.
(09:39):
Or sometimes maybe you are likeokay, I love my email platform,
but when people are on mywebsite, I can't figure out how
to get them to automaticallysign up for my emails.
It's in a totally differentplatform, right?
So you're having to, like, takepeople manually who fill out a
form on your website andmanually enter them over into
(10:02):
your email marketing.
So that can be another way thatthis looks.
Maybe you have figured out howto use a platform like Zapier
and I love Zapier for certainuses.
I use it with some of myclients.
But if you're using Zapier justto make everything talk to each
other, these tons of platformsthat you have and then you're
(10:25):
getting those emails that arelike oh, you have an error in
your automation.
Oh my gosh, when those pop in,that is a huge sign, too, that
you are just duct taping thesetools together and it's not this
seamless system, right?
Or every single time you addsomething new.
Let's say, you create a newcourse, or you are launching a
(10:47):
new course, and so you create afunnel, or you have a new lead
magnet that you want to put outthere, and every single time you
add that one new thing on, itjust makes the entire system and
everything in your businessfeel more complicated.
That is also a big sign of thisduct taping symptom.
(11:09):
So the last one we're going totalk about today is if your
business doesn't feel easy, ifyour business feels like work,
if it doesn't feel fun thismight look like if you feel
disconnected from your magic,magic in the flow of your work
because you're constantly buriedin those back-end tasks.
(11:31):
If, every time you sit down towork on your business, it feels
so heavy and so overwhelming.
Heavy and so overwhelminginstead of feeling exciting,
instead of feeling expansive,instead of feeling the way it
was when you had this idea tostart this business and you were
(11:52):
so excited about it.
If it doesn't feel effortless,if it doesn't feel that ease, if
it doesn't feel like fun, thatis a huge, huge sign, my friend,
that you may be experiencingsome tech fatigue.
This episode today was not toguilt and shame you.
It is not to make you feel bad.
(12:13):
It is to help you start toidentify this thing that so many
spiritual entrepreneurs andcoaches and healers and creators
and visionaries that I meet.
They are experiencing this andthey don't understand why.
They don't have a name for it.
They don't understand what isgoing on.
(12:35):
They just feel like they'velost their magic or lost their
passion, or maybe this isn'tmeant for me, and so what's
underlying that is all of thesesymptoms that I went through
with you today.
What is actually going on isthey're experiencing tech
fatigue and this is not a signthat you aren't meant for this
(12:56):
business.
This is a sign that we just needto figure out a little bit
different way of doing things sothat we can get out of that
pattern of tech fatigue and wecan figure out how to break free
of that and we can go out thereand do what we were meant to do
Share our gifts and our magicwith the world.
(13:16):
We can spend more of our timecoaching people and healing
people and helping people andcreating this beautiful world
and this beautiful place forpeople to be that is still there
.
We just have to work on healingthis tech fatigue and figuring
out what to do with your tech,because I'm not saying not to do
(13:37):
tech.
I'm just saying we got to dothings a little bit of a
different way.
My next episode we are going totalk about some ways to start to
fix some of these tech fatiguethings that you might be running
into, these things that arecreating that tech fatigue.
So make sure that you tune intomy next episode, especially if
this one hit particularly hometoday for you.
(14:00):
If you were like, yep, that'sme, that's me, that's me catch
the next episode and we aregoing to dive into what steps
you can take next and somethings we can start to do to
help heal this so we can get youback to that place of that
effortless ease and fun and playin your business again so that
you are so excited to go outthere and make that impact that
(14:22):
you are making on the world.
I will catch you on the nextepisode.
I hope you have a beautifulrest of your day.