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July 18, 2025 61 mins

Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.

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☑️ Jeff Wright | LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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