Episode 34 - How to Create Opportunities & Enterprise Growth Potential in Africa

This month, we sit down with Thabo Makgato, a visionary marketer, entrepreneur, and changemaker, to discuss curiosity, creativity, and the power of storytelling. From building affordable, modern housing in Africa to celebrating local athletes through NFT trading cards, Thabo shares insights on dreaming big, breaking barriers, and making an impact globally.

Discover how imagination, collaboration, and story can transform communities and create opportunities.

About the Guest:

A marketer by profession, an artist by birth, an event manager in practice, and an entrepreneur at heart. Born and bred in the "Jewel of Africa" Botswana, Thabo started his career doing volunteer work with NGOs such as the Botswana Society for the Arts, Ycare, and Salvation Army Psychosocial Initiative following his undergrad in Biology and environmental science at the University of Botswana. He has since worked with hundreds of Orphans and Vulnerable children, informed policy & strategy on funding the arts at a national level, organised events of up to 13,000 people & been charged with marketing and advertising some of the most recognisable brands in the country. Thabo's next chapter is currently unfolding to combine his passion for creativity, his love for community, and his skills in business development to build an affordable housing start-up. One that is built on combining dignity, comfort, safety, and style.

Website + Social Media links: 

https://www.facebook.com/thabo.m.makgato https://www.linkedin.com/in/thabo-makgato-90aa25337/ https://www.instagram.com/tswanathabo/ 
https://x.com/whichThabo

Timestamps:

0:00 – Show Intro

0:33 – Meet Your Host

1:32 – Introducing Thabo Makgato

2:53 – Connection through Community

3:22 – Who is Thabo?

5:12 – From NGOs to Entrepreneurship

6:03 – Building Pop Culture Marketing

7:01 – Falling into Entrepreneurship

8:33 – Lessons from a Failed Campaign

10:09 – The Power of Analytics

16:00 – Pop Culture Meets Marketing

19:09 – Go Where the Money Is

22:28 – Africa’s Call to Creators

25:58 – Bridging Continents and Creativity

27:08 – Meeting Rap and Cross-Cultural Exchange

28:02 – Unlocking Opportunities in Africa

28:49 – The Importance of Curiosity and Dreaming Big

30:36 – Thinking Beyond the Impossible

32:31 – Passion for Creativity and Affordable Housing

33:18 – Affordable Housing Project Details

35:32 – Modular and Prefab Housing Solutions

37:03 – Collaboration and Client Partnership

37:22 – Looking Beyond Borders in 2026

38:30 – Trading Cards Initiative in Motorsports

41:00 – Success Story: Sponsorship for a Local Racer

44:10 – The Power of Storytelling

45:03 – Influential Mentorship: Lindeloo Alexander

46:59 – Staying Visible and Amplifying Your Story

47:25 – How to Connect with Thabo

48:50 – Closing Thoughts and Gratitude

50:17 – Final Takeaways & Sign-Off

Learn more about the BIPOC Coach Collective at bipoccc.org.

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