Daniel Firtel is the President of TRP Co, the holding company for legacy brands Cookies, Dr. Greenthumb's, and Insane. Prior to joining TRP Co, Daniel led top real estate investment and leasing firms in California for over 15 years and has been involved in over $3 Billion in shopping center sales and lease transactions. He is also a serial entrepreneur, starting and expanding several successful businesses during his career including a chain of fast casual restaurants.
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