Think of a blog like the game of Jeopardy. On that game, the answer is given and the contestant must state the question to win. A blog is similar in that you're going to write articles that are the "answer" to a person's search query before they ask. When a user searches for something, Google matches that query to your content.
In short, if you don't have content that answers a searcher's question, Google will never send them to your site.
On this episode you will learn why a blog is an overlooked, and nearly free, tool to help position you as the industry leader and give Google a reason to send traffic to your site. Also learn:
1. What types of articles you should write
2. How to get someone to write the articles for you
3. Tips on how to succeed with a blog.
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