Not having the right phone skills or strategy can cost a funeral home a lot of money in lost business, which often goes unnoticed.
When a person calls for a price, do you give them a direct cremation price, or do you display empathy and build rapport with the person? That subtle difference can make or break your opportunity.
On this episode, we talk with Nicole Weideman from Dead Ringers, who explains the right and wrong way to answer the phone and why training is critical. We’ll learn the following:
1. The cost of not showing empathy when talking with families on the phone
2. How to build rapport with price shoppers
3. Easy ways to follow up with families after that initial phone call to increase your chance of winning their business.
BONUS*** Listen to actual recordings from funeral homes and learn what NOT to do when taking a call.
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