Make Your Book a Business Card: Paul Colligan’s Approach to Publishing Success

Welcome back to the Podcast! In today’s episode, host Melanie Johnson sit down with publishing and podcasting expert Paul Colligan. Paul shares his incredible journey from ghostwriting massive technical manuals to independently publishing 14 books, and reveals how that shift transformed his career and opened doors in unexpected ways. You’ll hear valuable insights on the power of combining books, podcasts, and social media to achieve your goals—and why thinking strategically about what you want your book or podcast to do is much more important than obsessing over the technical details.

Paul dives into the realities of both traditional and self-publishing, describing the surprising costs, freedoms, and business opportunities that come with each approach. Plus, he shares practical advice on incorporating meaningful offers into your book, leveraging your content across platforms, and even experimenting with AI and new technology.