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July 24, 2023 41 mins

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Episode 122: Fin (@barneybarnett01), Courtney (@courtsbridgerfit), and Tyler (@tylerjordanlewis) talk about business in the fitness industry. Personal training, online coaching, group fitness, paid courses, mentors - the team discusses the various avenues available and the challenges that come with them. 

Discover why lasting in the industry can be tough and gain valuable advice to navigate this competitive landscape. Stay tuned till the end as we tease the need for round 2 of this engaging conversation with Tyler, and get ready to elevate your fitness business game.

Enjoy the show!

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Courtney (00:00):
Put your price out there.
Don't feel like it's too much.
You know.
Own it Like you are worth thatmuch.
You're putting in your time,you're putting in your energy,
and what people don't understandis We've got a question for you
.

Tyler (00:09):
Do get many of the clients you go through like BFT
or in person that you'recoaching.

Fin (00:13):
Yeah, you know, you know what I think for like the
fitness industry specific.
I think like the biggest thingyou can do is like literally not
have a brand.
Okay, I'll hit record.
We're back, alan Ava's back,we're officially back on and we
can pick up our conversation.
We're at left off in the carbefore we do Four melodies that
need to be out of the way.
I just want to thank both ofyou for being here and I

(00:36):
appreciate you taking the timeto come and have a chat.
Courtney, I'm excited to talkto you about everything fitness
and the business side of it.
Tyler Bro, I couldn't imagine abetter co-pilot for this shit.

Tyler (00:48):
Man, let's go, I'm ready.
I want to say something.

Fin (00:52):
I want to just get in there and start chatting.
I don't even know what I wantto chat about.

Tyler (00:57):
Honestly, the vibes are immaculate.

Fin (01:01):
We're sitting here on a couch.
I'm in this cozy puffer rightnow.
Sam actually got me this for mybirthday.
Oh really, oh cute.
Do you know?
When I said that you werecoming on the podcast, she's
like what do you mean?
Courtney's coming on thepodcast?
She's like how come no one toldme?

Courtney (01:18):
I was like I don't know.
I like he thought she wouldcome once.
I was like where's Sam?
Why is she not here?
Yeah, she's a working gal nowshe would have so much.

Fin (01:27):
FOMO.
Fans of the podcast know she'sa bit of a working gal now
sitting in Ponsonby as we speakwith a coffee and hand.

Tyler (01:35):
Yeah, living the Ponsonby life, ponsonby life, the
Ponsonby life man.

Fin (01:39):
It's honestly good guys, I'm actually going to head in
there tomorrow just to work froma calf.

Courtney (01:42):
Oh, that's so nice.
What's that?
I always go to the Daily BreadPonsonby Daily Bread Slaps, such
a vibe.

Fin (01:50):
Or Dear Gervois on the corner, that cafe, absolutely
immaculate.
We were talking about a wholelot of things before we walked
back into the room and turned onthe microphones.
It was all sort of like aroundlike coaching and stuff.
Yeah, and I kind of want tojust I just want to like ask you
questions today.
I just want to ask both of youquestions.

(02:11):
Tyler, I just want you to askquestions.
Yeah, I just like coming backon the podcast is so exciting
and I'm just I'm genuinely likereal excited to be back.
Like I just want to make it allabout whoever comes on the
podcast.
I just want to like ask themstupid questions, have them
answer, ask them more stupidquestions and just like just

(02:31):
have a chat and just learn moreabout like.
So, for example, in this case,like you guys or you caught and
just like learn you know what doyou do?
Why do you do it?
How does it work?
Like, how did you come acrossit?
What are your tips and tricksthat anyone listening can like
obviously have a bit of a laugh.
Tyler's just rearing to go.

Tyler (02:49):
He's just excited.

Courtney (02:50):
I can see it.
Oh my god.

Fin (02:54):
I think like the place to start would just be like tell us
, maybe tell us about yourself,yeah, and I might get Tyler to
tell us a bit about himself too,and then and then rip into just
questions as they come up.
Also, I did put up on the story.
I've got a couple of questions.

Courtney (03:08):
Oh, so cool.

Fin (03:10):
For you as well.
Just a couple, but yeah, acouple, none of the least.
So tell me about yourself.

Courtney (03:16):
All right guys.
Well, firstly, thanks forhaving me on.
I'm so excited.
Obviously, I've known Finn fora while now, so I've been
itching to come on this and justhave a bit of a yarn with
everyone.
I'm very excited that you knowthe first one on in a while,
which is pretty cool.

Fin (03:32):
A long time.

Tyler (03:33):
The first one back.

Courtney (03:34):
Yeah, you're claiming the title.
I mean, we've really had somegood chats already in the car.
But yeah, first of all,obviously my name is Courtney
and I've been in the fitnessindustry for about five years
now.

Fin (03:53):
When I say that I'm like.

Courtney (03:55):
Oh, my god.

Fin (03:56):
Do you know that, like, the average time in the fitness
industry is like four months?
I know, I've seen it with myown eyes.
The turnaround is unreal.
I remember when I first startedworking at 45, I was like, okay
, it's August, now I'm going tobe done by December.
It's like a fact Like it's likepeople especially like PTAs in

(04:16):
the.

Tyler (04:16):
PT industry.

Courtney (04:18):
I saw it with my own eyes, man.
Just like month, like, like yousaid, three months, new PTAs
every three months just likethey'd roll through them.

Fin (04:26):
And you've been around for five years.
So anyway, it's been around forfive years.

Courtney (04:29):
Stuck around.
How crazy is that.
So, yeah, so five years iscrazy, that's wild.
So that means my first job everwas in a gym.
Yeah Right, so only ever worksin the fitness industry.
So like, yeah, and it soundsquite funny.
I still remember, likeobviously PT is so rough, like
sometimes you have highs,sometimes you have lows, rain,

(04:51):
bad winds, are like a really lowstage and I was like fuck this.
I'm going to apply for like aretail job and.
I was like going through whatthey were like looking for and
everything was like they all waslike like experience and like
retail experience and like thisand this.
And I was like, fuck, I've onlyworked, ever worked in a gym.

(05:13):
Like I don't have no experienceanywhere else, like I could not
apply for any jobs.
I was like I've only everworked.
Even they came back to me andthey're like, okay, but have you
ever done anything else butwork in a gym?
And I said no, it's like never,not even like as a high school
kid or anything like that Wild.
So I just went back to PTbecause I was like, well, I'm
good at obviously.
So, yeah, I've been in thefitness industry for five years.

(05:37):
I started kind of at like theStamble Bay Ledger Center.
That's why I started.

Tyler (05:44):
Stanmore Bay I don't even know where Stanmore Bay is.

Fin (05:47):
Is that coast?
Yeah, isn't that where Sam?

Courtney (05:54):
That's how Sam and I know each other.
Yeah, so that's why I gotqualified.
Yeah, when I was in the gymthey got qualified.
Then went straight to Les Malesum Taka and then became a PT
there.
Um, so that was quite cool.
Definitely learned a lot.
I was there for like four yearsjust over four years, so that's

(06:15):
pretty cool.

Tyler (06:17):
That's cool, that's cool.

Courtney (06:18):
That is like it's generally such a good time.
I left Les Males probably aboutthree months ago, yeah, so
that's quite um obviouslyheartbreaking for me, and me and
my clients.
You know some clients I had forliterally four years and I saw
them every day for four years.
I was wild.

Tyler (06:35):
I was on a chip in there.
That is a hard thing to do whenyou've been working with
clients for four years, some ofthem, and you've seen their
progress the whole way through.

Fin (06:42):
That's like emotional.

Tyler (06:43):
Yeah, and you've got to say, oh hey, I'm moving on.
That's so hard, socongratulations on leaving.

Courtney (06:48):
I'm sure it was hard, but also like.

Tyler (06:50):
That's a big step to make .

Courtney (06:51):
It was and like you're , like you become a part of each
other's lives.
Like I know their families,like we go out for dinners.
Like you, know, birthdays, likethat kind of stuff.

Fin (07:01):
So do you still get to do all the dinners and birthdays?

Courtney (07:05):
Honestly, like we're still like do you want to go for
coffee?
Do you want to hang out Like?

Fin (07:08):
let's skip this gym thing and just do what we're really
here for, you know.

Courtney (07:12):
Which is hanging out.
Um, so yeah, that's pretty cool.
I do coach as well.
So I've been coaching at BFTand Ponserby for a few months
now, which is actually I didn'tthink that I would like it,
obviously being a personaltrainer and group training
complete opposite.
Different vibes, hey Differentcoaching, different coaching
styles, different coaching,everything but, man, I've

(07:35):
generally loved it.
It's been such a good switch up, such a good change.
After four years, after fouryears I've learnt a lot, which
is quite good, because I mean, Ifeel like you think you know
everything, but then you switchit up completely and you're in
this new environment.
You're like well, I actuallydon't know what I'm doing.

Fin (07:54):
It's so opposite of what.

Courtney (07:55):
I'm used to.
So that was pretty, that'spretty cool and I do enjoy that.
So, yeah, with with peting andstuff, I did get nutrition
qualified as well, so I was aqualified sports nutritionist.
So that's pretty cool.
That's what I kind of wanted togo in, the direction I wanted
to go in, anyway, definitelybeing some up and downs.
Like you know how does thefitness industry, like you're

(08:17):
always trying to make money,trying to go online, trying to
do all this stuff, and you know,like New Zealand is probably
not the best place to do allthat stuff, but recently I've
completely gone online with allmy training and nutrition to
normal petes and I'm justcoaching kind of on the side at
the moment with that.

Fin (08:35):
What's like?
So what's what's like?
The decision that goes behind,like coming out of Les Mills was
like you just need to change.
You've been there for likeliterally like way too long four
years ages and then now you'vegot like a happy balance that
seems of you know, like the BFT20 hours, and then like the
online coaching as well.

Courtney (08:54):
Yeah.

Fin (08:55):
How do you decide like this is you know I don't want to.
I want to like do grouptraining and I don't want to do
PT, but I want to like do onlinecoaching, like as money
effector in that like is is likeyour time or like is it
literally that you just are overPT or is it like because I know
some people like will talkabout like how you charge and

(09:15):
stuff soon, but some people it'slike they just don't charge
enough to justify like spending.
You know that hour with oneperson versus like you can scale
your time and go on like isthat part of like what?

Courtney (09:30):
So I feel like being PT is always an up and down
little roller coaster.
I felt like I don't know how Ilasted so long.
Some weeks amazing, some weekspretty average.
So it's definitely you're justconstantly writing like a little
wave of emotions, like you'rejust up and down, up and down,

(09:52):
and I feel like, unfortunatelynow, like in the fitness
industry, like If you go to likeeven at like BFT, like all the
trainers, like all of us, havelike three jobs, like you get
there not all of them work atone BFT like they're like oh, I
work here and then I Work atstudio box and teach classes
here.
Like they're all spread out andI don't know if that is just

(10:12):
because people are struggling tomake money in the fitness
industry or you have to be likea PT and have to have something
else on the side.
But what I found is like Iobviously did well to last four
years as a PT, but not to thepoint where you could actually
like Save and make like a decentamount.
Yeah you know, like I found likea lot of the older pts were

(10:34):
kind of dropping off becausethey started having families and
stuff and they were like kidand you go find like a real job
now.
You know like I'm gonna have ababy soon and that kind of stuff
.
Um, I was quite lucky that um.
So I've got, uh, online mentorscalled Steve paps, yeah, okay,
so he's really really great dude, really really smart.
He used to do a lot of onlineum training, used to be huge a

(10:56):
few years ago.
Now he's kind of more into likeum Marketing and like nlp and
that kind of stuff, right, um,so he kind of approached me and
a few people and was like look,I want to help all these pts get
online.
This is how I'm gonna do it.
I'm gonna mentor you throughout, I'm gonna show you how to get
everything started, that kind ofstuff.
So that that for me, was kindof like this is what I really

(11:19):
want, right, you, everyone'sbeen on like coach.
I want to be able to travel,have that flexibility and that
kind of stuff.
So I was like great, and becauseI've known to see for a few
years now Like he would come inand do workshops with us and he
would always tell me like oh,it's like, the only way you can
actually Do this and go fullyonline is if you do it Like you
got to throw yourself into itlike you can't have your can't

(11:41):
do it.
You can't, you can't be, righthere you can't do this and you
can't do that, like it justdoesn't work that way, like you
need to throw yourself into it.
And you know I kept on beinglike, oh, like, you know, it's
kind of risky move, is such arisky move.
So I decided, okay, we'releaving pt and we're gonna go in

(12:01):
this direction and we're gonnagive everything we've got.
So that's what I'm currentlydoing at the moment.
Um, the bft I mean, I enjoythat so much.
I love like the in-person aspectof things and I feel like on
like the days that I am just athome on my computer, I do miss
it and I'm like I don't likebeing here by myself, Like I do
have a passion for trainingpeople.

(12:22):
So I do really want to sort ofkeep that as as much as I can
for as long as I can.
But I've also noticed thatsince I've like stepped away
from pt, obviously I wanted mynutrition to grow.
My nutrition wasn't growing atall when I was a pt.
Now that I've stepped away andI've put more energy into it,
I'm like getting so manynutrition clients and like
getting and getting it.

(12:42):
So it is definitely like Justtaking a step away from
something and then putting allyour energy into something else
and you'll actually see that itstarts to like work and grow a
little bit.
Um.
So yeah, it's definitely.
I think that Money definitelyplays a good role in it because
I mean, you're, like you saylike how are you gonna do it?
A lot of my friends who havebeen like successfully online

(13:05):
have had like pretty goodsavings going into it.
So, they did just stay at homeevery day, work online and like
had money with them.
Like me, like obviously I haveto pay rent, I have to pay that
kind of stuff.
So I'm gonna go work 20 hours aweek and then the rest try to
go online.
But yeah, like, like I said,you've actually just got to
fully throw yourself into it.

Tyler (13:23):
Do you a good question for you?
Do you get many of the clientsyou go through like bft or in
person you're coaching I do?
Many of them kind of comeacross and jump on the online
thing because that, that for meis a coach myself, that whole in
person thing, them getting toknow you're 50% of the reason
why people actually get coachinglessons with you or a coach by
you, is because they know you'rein person.

(13:47):
At bft and they're like man, Ireally want to work with this,
this, this girl.
She's awesome.
I just love the energy and lovethe attitude.
I love what she's talking about, you know.
And then, oh, she's got anonline program.
Now I'm gonna go to that.
So I do feel like doing bothone leads into the other, right.

Courtney (14:00):
Yeah, 100%, like I feel like with bft.
I'm pretty lucky They've gotlike their eight week challenges
at the moment and the lastchallenge I had a guy hop on my
nutrition and he lost like 10kgs in eight weeks.
It's not bad at all, he waslooked great and everyone kind
of clicked on and I like, oh,what has he been doing different

(14:21):
?
Because the thing is with likebft and that kind of stuff and I
man, I hate the word eight weekchallenge Grounds me up man, I
just like challenges.

Fin (14:30):
They just run the man.
That's a marketing stunt forsure.
Every, every two months is aneight week challenge.
You know why I don't like them?
Is because it's like so shortterm.
It's not like a long term habitthing.
And then people like do it, andthen they go back and they do
it again.
It's just so very just.

Courtney (14:45):
How do we?

Fin (14:46):
have like a long term yeah.

Courtney (14:48):
Exactly so yeah, that's everyone kind of saw him
and was like whoa, how did youknow?
Like I'm a nutritionist, I knowhow much weight you should be
losing in the dipset.
So you come up to me and tellme you've lost two kgs in eight
weeks.
I'm not impressed.
I'm like well you've donereally bad.
You know they come up to me andbe like look at my scan, I've
lost a kg of muscle and that'snothing.

Fin (15:10):
I'm okay, oh my god, I'll try yeah.

Courtney (15:13):
It groans my gits.
So I'm like okay, so I, a fewpeople have caught on and been
like can you do my nutrition?
And I've got this one clientnow.
Um, he's amazing.
Um, he started with me probablythree months ago at 117 kgs 117
kgs and he was under eatingmassively and I was like, oh, he

(15:35):
came up to me and was like,please help me, like I think
I've been doing every challengeand I've not lost anyway that
word again right, I've not lostanyway, he comes and he changes
every day.
He trains every day and he'slike I just don't know what it
is.
I was like look, you're noteating enough, dude, Like you're
not eating enough.
And he was like what do youmean?
What do you mean?
And I was like okay, just giveme full trust.

(15:56):
Yeah, I'm gonna bump yourcalories up, dude.
You're gonna start eating like3,000 calories a day and we're
gonna just track it, track it.
And I mean, he did he.
He checked in this week in in106 kgs.

Tyler (16:10):
Yeah, you're right, that's more than 10 kgs down in
three months.

Courtney (16:14):
You know, he came up to me when we first started and
we had goals and he was likeOkay, my goal is to lose five
kgs by the end of the year.
And I looked at him and I justsmiled and I was like I was like
, okay, let's start with that,but I won't need to think a
little bit bigger.
And he was like okay, okay.
And like now, just seeing himwalk into like the studio with

(16:37):
so much confidence, like hewalks in now, and he's like well
, like how's your dad?
He goes great, amazing.

Fin (16:42):
I'm awesome.

Courtney (16:43):
Like he's just so confident and it's like the
little things.
He'll come up to me and be likehey, cool.
It's like look at this shirt,I'm like Nice.
And he goes I've never wornthis size shirt before in my
whole life.

Fin (16:56):
I bought it yesterday.
Do you know what that?
Like you, like I, have a realclose mate and he's like been on
a journey as well.

Courtney (17:04):
He listens to every episode, so I know that, as I
say this, he'll be listening.

Fin (17:08):
I love you, man.
He um, he said to me once likehe Like one of his biggest
moments was when he like couldgo and buy this like clothing
brand that he really likes, buthe's never been able to fit it
and he went Fuck.
And he went and bought likeevery single colorway of the
jumpers and the teas and he likealways wears it around and not

(17:29):
many people know that, but tohim it's like the biggest you
know, how do you like, how doyou leverage that as, like you
know, from a businessperspective, being like you know
You're delivering really goodresults to someone.
You're giving them, like,exactly what they want and more.
You're making a massive changein their life.
That's real good for them, realgood for you.
Then, like, how do you leveragethat from a business

(17:50):
perspective to be like you know,how do I, how do I get more of
this, or how do I use that toshow people that I can do that,
like, what do you, what do youdo for that sort of stuff?

Courtney (17:59):
I feel like what's worked for me recently is
obviously word of mouth has beengreat um, because people talk
man Like when you, when peoplestart seeing results and they
see that it works.
They won't shut up about it.
They just talk, talk, talk, umat the moment, the same thing.
Just getting them to talk likeyou've got to kind of pit

(18:19):
yourself, because I mean, everysecond person is a Fitness
person at the moment onInstagram and it's like do my
program, do this, you'll getthis.
But when they actually startseeing other people's results,
that's what I okay, this isactually working.
So I've noticed that, just likeheave of testimonials getting
people to actually talk abouttheir journey with you, because

(18:42):
I feel like that's what's gonnamake you stand out from everyone
else 100%, because I can saywhatever I want and you don't
have to believe me.
But if you actually see it onsomeone else and hear it from
someone else, you're probablygonna believe them more than you
know.

Fin (18:55):
You know what I think yeah for, like the fitness industry
specific.
I think, like, if you're in aposition where you don't have to
rely on like, like you're nottrying to like feed your family
and stuff, like.
So, say, for a lot of peoplelike myself included, like you
as well, bro like, I think, ifyou're doing it for a bit of a
side thing or for like, you knowit makes you feel good and that

(19:16):
works as well.
I think, like, the biggestthing you can do is like
literally not have a brand, like, yeah, like, literally not.
Like be on Instagram or not, beon like trying to market or not
trying to like go into gyms andstuff.
The best thing you can do isget a client and then give them
real good results.

Courtney (19:32):
Yeah, and then like yeah, yeah then like.

Fin (19:34):
Ten weeks later, they like are literally a walking
marketing.
Yeah, that's like they'reliterally a marketing gimmick
for you going around.
They've, they've got five, tenfriends, they've got twenty
friends, they've got people inmy case it's athletes who watch
them play.
And it's like, bro, like you'reon another level, likely what's
been happening?
Oh, wow, actually I've beenlike Fin's been programming, and

(19:57):
then they come up to you andthen it's like and then it's
like I have, bro, it's like, oh,like, can you do me to say, oh,
yeah, yeah, yeah, if you'rekeen, bro, yeah, this is what it
is, mm-hmm, yep, keen, and thenyou do do real good results
with them, yeah, and then I just, and you just play like a long
Go, yeah, it's real propermarketing like that.

Tyler (20:18):
That is.
That is how you get the rightclients as well.
Hmm you can.
You can go use Instagram, youcan go use all these different
tools, plies, posters, whateverand you just get a whole lot of
People who just you don't wantas clients.
Yeah, you know like they'rejust not not in it for the right
reasons.
They don't truly believe inwhat you're doing, the skeptical
of what you're doing, butthey're there to catch you out
almost.
And exactly like you said.
You know, if you Now someonegot the advice the other day

(20:40):
where I said do two things overthe holidays to chug in more
clients, the first thing wasjust go to your lessons and
stuff.
Talk to these people, say youknow, hey, if you guys want
lessons, you know, let me knowyou.
I see a lot of potential in you.

Courtney (20:51):
I don't get to this point.

Tyler (20:53):
If you want to get to that point, I'm here.
Just give me a text and I'mready to you know, I reckon I
can really help you out here.
You know I don't have to dothis, but I I want to give you
the opportunity to do it,because I see potential in you,
not everyone else, just just you.
And the other thing was theclients you already have.
Go and talk to them and say hey, I've got four slots left, my
for my next you know anyone for,yeah, I love my lessons with

(21:16):
you.
You are my perfect client.
Like I just enjoy my spendingtime with you.
I see the progress you'remaking.
I know you're enjoying it.
I want more clients like you.
Do you know anyone?
If so, just gone, go and talkto them, let me know, and then
come back and and just goes fromthere, because there's a wow.
Like you know, he just loves mylessons, like oh my friend
might love this, and then theyfeel good because they're

(21:36):
getting their friend intosomething that they might find
passionate 100% people, people,people, people, people.

Fin (21:43):
That's why I like I think it's just you know, if you're,
if you're not having to paybills, like it's, the best way
is to just like do a real goodjob and then let that speak for
you.
And then, yeah, literally likeit weeds out, yeah, like
everyone else that doesn't agreewith you or wouldn't want you
to be the guy because they cometo you, yeah, and then it's like
oh well, I can especially like,for example, my case.

(22:03):
Like I've got like a full-timejob I'm marketing.
Like I don't actually want, youknow, like I don't want like 20
, 30 clients.
I'm like, no, I want like fiveto ten and I'm happy you know
like.

Tyler (22:18):
Yeah, I just want to like mail them for those guys.

Fin (22:21):
You know, like I don't actually want to scale it
anymore, you know, and then that, yeah, there's like a whole
heap of a whole heap of ways todo it.
You know, I think another thinglike as well, that's real
interesting, that helps deliverthat services like the
upskilling.

Tyler (22:34):
Yeah.

Fin (22:35):
Like what do you do for?
Like like you've you've goneand started out and then you've
gone and got like PT and thenyou've gone and got Nutrition.
Like do you Still doing stuff?
Like I have like a list ofcourses.
A, I like have a list ofcourses that I want to do and I
use the money Because it's likea side thing for me.
I use the money to go and buyMore courses to upskill, yeah.

(22:59):
So literally I set up like abank account and all my money
that I get from like programmingathletes Goes into that like
business bank account.
Yeah, and I only use that money, apart from accidentally last
week on my birthday, for I tookout some money to get a course.
You know, I was like I'm gonnastart, I'm gonna start doing

(23:19):
this.
You know I'm gonna start withthis course.
Few hundred bucks, beauty andthen I was like oh wow, I also
do need a couple of t-shirts.
Hey, we're not, we're notperfect, right, but like I use,
I use that and then as well, youcan write off that course as
well, because it's professionaldevelopment.
Do you do anything like that,or not?

Courtney (23:38):
So like, like I can see it, did the nutrition, so
without nutrition, like it'scalled the sports nutrition
Association.
So once you've done yourqualification, they give you two
years.
Yeah, like kind of.
Then you have to apply for yourmasters.
Oh we're, we're insured andeverything under them.
We pay insurance, monthly, thatstuff, but then until you're so

(23:58):
, probably like the end of thisyear, I have to do my masters,
you have to go do it yeah youhave to apply for the next one
and then do your masters andupgrade.
So I find that's pretty cool.
But yeah, other than that, it'sjust been like fully just
smatting out this online stuff.

Fin (24:16):
Do do like Um, because I think, like heaps people in the
fitness industry, they look atlike it's real easy, like, if
you look at upskilling to belike you know, like relevant to
yourself, so like PT or likenutrition.
Do you look at other things,like you know, marketing, like
how to better market yourself orhow to better like give value

(24:36):
so that you can charge more, orlike is that a thing that you
look at?

Courtney (24:40):
so I feel like, I Feel like as a PT, like my like, as
a like, obviously, when you're,when you're associated to a gym
or something like that, likelet's me was saying they do most
of the marketing for you.
Yeah, like you're in the heapsof my like marketing but they've
got cards, they've got thatkind of stuff for you.
But when you're on your ownlike, obviously you definitely
got to put yourself out theremore, more like Facebook groups,
like social media, that kind ofstuff.

(25:03):
I think my biggest thing goinginto this online stuff was like
where to start and that's whereI went up to Steve and I was
like, because I did like a bitof a marketing course course
thing with him last year, I'mlike how to get online and stuff
, and he was like, great course,how did you find that?
And I was like it was good.
But for someone who doesn'tknow anything, I Just want

(25:25):
someone to help me step by step.

Fin (25:26):
Hmm.

Courtney (25:27):
How does see everything up?

Fin (25:28):
Come to the agency man, come you know.
Come to the agency launchagency, come on.

Tyler (25:36):
I'm there.

Fin (25:37):
I'm getting that legion going straight off a bat man.
You see agency.
No, anyways, you know, that'sexactly what he does.

Courtney (25:45):
And he went away and I was like you know, like I want
to do all of this stuff and Iwant to go online.
I want to, but where do I stop?

Fin (25:51):
Yeah.

Courtney (25:52):
How do I do it?
Where do I start?
How do I do it?
How do I get a rolling?
What?
What apps do I use?
What legion do I use?
How do I?
You know, it's a lot of thingsto think about.
If you don't have a, don't haveany idea how to use it, and he
went away and literally Createdexactly what I needed and he
came back and he was like do youlike pay him for that, like as
a mentor?
Yeah, yeah, so it's great.

(26:13):
So he's on my ass every singleday, which is great.
It's what I need.
I need that.
You just push, you, likethrowing yourself into it.
You need to be hitting thoseleads every day.
You need to be doing that kindof stuff, which is which is good
, and he's very much on, likeyou know, a lot of
visualizations, likeaffirmations, like waking up,
like quite spiritual and likeenergy and that kind of stuff,

(26:34):
which is great.
So I've learned kind of a lotabout that.
I as well, like what I'm kindof running at the moment is like
a five-day free challenge whichleads into my 12-week program.
Yes, it's called the PeachProject.

Fin (26:46):
The Peach Project.
So here Done our research,we've done our research.
We've actually Ty and I haveactually just completed the
Peach Project.
It's been three days since I'vedone my research.

Tyler (26:57):
I'm feeling good right now.

Courtney (27:00):
So, yeah, that's where that kind of came on and it was
just like.
You know, he helped me createit and was like let's play to
our strengths.
Like what are we going to do?
What do girls want in the gym?
They walk in like they justwant to build their booties,
they want to, you know, trainhard, they want to eat more,
they want to know what to eat,and like that kind of stuff.
And we created it and I meanit's so cool.

(27:21):
I reckon like my first launchcould not have gone better,
because one of my main rules arelike if you join it, like it's
all free.
Whatever you get your program,you get your nutrition program.
We do workshops every day, yes,so like we do like a mindset
workshop where we set up goals,like we talk about what barriers
you have in your life keepingyou from reaching these goals,

(27:41):
like we go through a whole listof stuff which is so cool, and
then there's a workshop aroundnutrition and workshop around
training and that kind of stuff.
But my one rule for them tojoin the challenge is, just when
you're done with your workshopevery day, you hop on the group
and you have to do a FacebookLive.
I like that.

Tyler (28:00):
That's hard to do.

Courtney (28:01):
Yeah, and most people say no and they don't want to do
the challenge because they'reso afraid of talking, just doing
that, doing that.
And all I ask is like at the endof it, I'll ask like, okay, run
me through your goals, run methrough your barriers, blah,
blah, blah.
What stopped you in the past?
And we're like I'll ask randomquestions, right.
And like it creates such acommunity, like if I could just

(28:22):
run you through my Facebook page, like one person would open up
about look, I've been strugglingwith this, this and this and
this my whole life, blah, blah,blah.
And then the next person willopen up and start talking about
what their barriers are and whythey're struggling.
And they'll start likecommenting on each other's
videos.
And it just creates such a yeah, that's all.

Tyler (28:45):
I see it happen every single week with Megaron, and it
just opens up this like safeplace for them every day.

Courtney (28:52):
Look at a stage.
It was like it came somepeople's like daily vlogs.
I was watching like two minutelives of like.
So today I woke up and then Iwas just like, oh my God.

Fin (29:03):
How many people are on there, Like five, 10, 20?

Courtney (29:05):
Yeah so I try to get like.
I'm trying to get like five to10 a week.

Tyler (29:09):
Yeah.

Courtney (29:10):
And I mean like it just rolls man, people love it.

Fin (29:12):
That's a pretty good, like like nice sort of legion.
You know, like five days isenough to like do something and
create like a relationship andstuff.
And then I suppose, like fromthere you just try to convert
them into whatever.

Courtney (29:24):
Yeah, and I mean the 12 work is basically just the
same.
You got your nutrition, yourtraining, obviously weekly
check-ins, that kind of stuff.
But then they also have 48lectures as well so we're going
through lectures on like mindset, we're going through mindset
exercises, you know, likejournaling, that kind of stuff,
just like different things thatpeople wouldn't usually get,

(29:45):
because I'm like obviously solike you can eat as healthy as
you want, you can train as muchas you want, but if your mind
isn't in a good place, man,you're just not going to be in a
good place.
So it's just like all thosethings that come together and I
mean, yeah, so that's kind ofhow that works.
So it's like kind of just themindset part of things on top of
like the training and nutrition, which I feel like you get way

(30:05):
more of.
You know, I mean, I've been onprep like I've had coaches, I've
had so many different coachesand that kind of stuff, and I
feel like that's the one thingthat you lack out of all of that
is just that support to keepyou going, you know that's that
like trend.

Tyler (30:20):
They just get hyped up to do something.
They start out again like twoweeks in a weekend.
Oh, this is too hard.

Courtney (30:27):
Yeah, exactly, I'm going to stop now.

Tyler (30:29):
Now I've got other priorities.

Fin (30:31):
I reckon that is the biggest part of like for this
industry is like you give likethe value add in the education
and then you also have like theaccountability.
Like there's literally likebusinesses popping off right now
overseas that are likeliterally just accountability
services.
Yeah, when you pay like 50bucks a month and like you get a
text every day being like didyou go for a run?

Tyler (30:50):
Yeah, that's ridiculous.

Fin (30:53):
Bro, like it's an emerging trend, like literally a counter,
like that's what people want,like they want to count it.

Tyler (30:58):
Yeah, they need it.
How sad is it themselves.

Fin (31:00):
Right, like that's sad man I look at them like hey, can you
text me to be like you know?
I suppose Learn how to do yoursamples is what your programs do
, yeah.
Some people just don't havethat community and so because of
that they don't have like agood friend, like you know,
that's going to text them.
Be like hey, are you coming tomega run this week?

Tyler (31:17):
Yeah, man, we bombard people with messages.
We're not Instagram stories.

Fin (31:22):
Seriously, honestly, you and Travis man, you're obviously
.
Every day is mega run.
Six days from now, oh, really,I really but people, people like
yeah, I'm going to come.

Tyler (31:34):
Oh, I can't come this weekend, but I'll come next
weekend, yeah.

Fin (31:36):
Yeah.

Tyler (31:37):
Okay.
So, hey, you're coming thisweekend.
Hey, actually I'm sick now,yeah, oh, okay, we'll see you
next weekend then.

Courtney (31:43):
Yeah.

Tyler (31:43):
Text him next weekend.
Oh, I got a friend's 21st.
I come on like you got to keepdoing it but you finally do it.
Like you know, six months time.

Fin (31:52):
Nothing better than a thing .

Tyler (31:53):
Hey, I haven't seen you in a while.
Like you, have you startedrunning?
Like, what are you doing?
You want to get there?
Like oh, I've actually been ina really bad place, but I'm so
glad you message.
I really appreciate that.
And now they do come.
Yeah, it might be six monthslater, Might be a year later.
We got 1200 something peoplenow Auckland Facebook.
Right 50 people show up everyweek.
How many people are not coming?

Fin (32:13):
Yeah.

Tyler (32:14):
They've just been there and have never come before, and
they won't come unless youmessage them.
Yeah, they need that, they justneed that push sometimes, and
once they get into it, you'reright.

Fin (32:21):
They're the right mindset, they're off.
They're on the way.
I've been once to Megaron.
I've done my.
I've done my dash.

Tyler (32:27):
I've been, just went into just like hi nation.

Fin (32:29):
I don't know what happened.
I don't know what happened.

Tyler (32:31):
I've been to all these runs and all of a sudden now he
was busy man.

Fin (32:34):
But I just was running for the ultra and then I was done
with running for like threemonths.

Tyler (32:38):
Back to back ultra, that's 50.
Yeah, it was like 100K, it waslike 50 one day and then 50.

Fin (32:44):
The next.

Tyler (32:45):
Adam nowhere.
Yeah, I know.

Fin (32:47):
My favorite thing is I didn't tell anyone.

Tyler (32:49):
I just went and did it.

Fin (32:50):
Yeah, I just went and did it, bro, but I filmed the whole.

Courtney (32:52):
Thing like training up to it and I just have also.
So you did train for it.
Yeah, he was doing it, yeah.

Fin (32:59):
I still haven't really done much with the footage.
But you know, one year laterI'm still getting there.

Tyler (33:04):
Still trying to get around, but he was running with
us all the time.

Fin (33:07):
Yeah.

Tyler (33:08):
He was doing his runs and then he went overseas.

Fin (33:10):
George is like I'm trying to get to my like marathon or
half marathon.
I was like that's mean, I couldnever do that.
I was like running halfmarathon.
Saturday and Sunday every week,and then he goes overseas and
all of a sudden, rips out this,this, this the back to back
ultra race.

Courtney (33:25):
Oh my God it was ridiculous.

Fin (33:27):
Yeah, it was super weird as well.
I just had a 23K for mybirthday as well.

Courtney (33:31):
I saw that when you put that in your store, you're
like happy birthday to me.

Fin (33:34):
I was like whoa, yeah, I could think of so many better
things.
It was definitely so awesome.
It was like the day after likea running workout too, I reckon
by the end of this, we'll gether into running as well.

Courtney (33:43):
Do you know what I started recently?

Fin (33:45):
My sister's got me this podcast is all a facade to get
everyone to Megaran.
Yeah, we're actually rebrandingout on that.
Nothing about blizzness,strictly about running.

Tyler (33:56):
Sunday's Mission Bay Megaran.
We're just getting bodybuildingpeople on to get them to
running.
Oh my God, honestly, um yeah.

Courtney (34:04):
I've started.
On a Sunday morning, my sisterand I go to Pilates now.

Fin (34:08):
Oh vibes.

Courtney (34:09):
It's become like such a highlight of my week and like
so different from bodybuilding,because I feel like man, it's
hard, you know, and like I go inthere and I know that PT that
takes it and she's like oh,we've got Courtney here, like
this bodybuilder, blah, blah,blah, blah, and I go in there

(34:29):
and all these like like olderladies are there and they're
like grab the like 5KG plates.

Fin (34:34):
I'm like okay.

Courtney (34:36):
I'm good 5KG plate.

Fin (34:38):
Honestly, I regretted it 10 minutes into that workout.

Courtney (34:41):
I was like I need the 2.5.
Like what is this?
It's hard.

Fin (34:46):
That's like I got some Q and A's to wrap up the chat with
, because I actually have ameeting in seven minutes and a
half.
But Chops and I, one of my mates, we went to this Pilates thing
once and it was like off dayrecovery day.
We were a couple of athletes,you know, we played touch, just
humble athletes, going in for abit of off day recovery with one

(35:07):
of the boys who was doing hisPilates sort of set and like
never, ever have I been morehumble than my life.
Hey, we're like the first,first pose and we're like, yeah,
just like looking at each otherand we're just like he's, just
like you boys don't have to dothis pose, but if you want you
can try to do this.
And we like gave each other alook.

Courtney (35:26):
We're like yeah, we'll do it yeah shaking.

Fin (35:30):
Yeah, actually I got some Q and A to wrap up with for you
All, right.
The first one is like how doyou price everything?

Courtney (35:38):
That's the first one that I remember, and then I
think that one thing going intoit.
Yeah, you've got to, just likeyou're with it.
You've got to remember that.
And I mean, I think a lot ofthe time we think that people
can't afford it or won't affordit, people will afford it.
People can afford it and theywill get the money if it means

(36:00):
that much to them.
And I definitely feel like,like, especially people in the
fitness industry you need tojust put your price up there and
like, even if it is too highlike I mean my price at the
moment for my 12 week program isquite high Like it's a high
ticket sales.
You're getting a lot of thingsin it.

Fin (36:18):
What are you?
What are you charge?

Courtney (36:19):
Two and a half.
Yeah it's great.
It's 12 weeks, man.
You're getting daily check-ins,you're getting an app, you're
getting so much things andthat's basically what I pay for
my prep, you know it's for abodybuilding competition.
So it's great.
You've just literally got toput your price out there.
Don't feel like it's too much.
You know.
Own it Like you are worth thatmuch.
You're putting in your time,you're putting in your energy,

(36:40):
and what people don't understandis it's so much energy and time
that you put into people.

Fin (36:45):
Like that will attract the right people and it will deter
the wrong people, you know, yeahexactly, there's no point like
just doing it half often, beinghalf happy because it's like you
just if you charge, you knowlike 20 bucks for a 12-week
program, like no one's going todo it because they don't value
it and you're only going to getpeople who are like, oh, can I
get it for 10 bucks.
But if you're charging, like twoand a half.
Being like this is value.

(37:06):
Then people will be like youknow what this is value for like
three months of my life.
I want to make this change andthis is my commitment to myself.
I like that.

Tyler (37:15):
I think that's like a good way to do it.
It's the best way to look at100% and, like I was saying
before, you know 50% of whypeople go to you is because of
you.

Courtney (37:23):
Exactly.

Tyler (37:23):
So you can't put a price on that.
You know you can't compare itto anyone else as well, because
it's your program, it's whatyou're doing and it's all about
having you as the coach, as theperson in charge of it.
So, 100%, you can't compare it.
You've got to put it out thereand and just do the best you can
.
Just just rip into it and justgive you all, and people are
going to love it or they're justnot, and that's.

Courtney (37:43):
OK.

Fin (37:44):
I've got a question from from Sarah Kelsey, host of the
OneUp project.
I know she'll be listening tothis as well.
How can I fit more protein inmy day?
I find it so hard lol.

Courtney (37:55):
I feel like I get this every day, straight steaks here
.

Fin (37:59):
That's how you fit it in.
Steak in ears every hour.

Courtney (38:03):
I'm literally it's a hard one.
I don't have like a lot ofprotein supplements, like
there's some really natural onesthat you can get out there
nowadays.
It's so much easier, but I mean, I have protein five times a
day.
You know?

Fin (38:18):
oh my God Not protein powder, but like.

Tyler (38:20):
Oh right, right, yeah, yeah.
So like I was like oh well,maybe, maybe she is doing that.

Courtney (38:27):
You know like it is hard to feel, like people
struggle with that.
But I mean, if you don't know,research so much.
Other food has protein in it aswell.
Yeah, like type peanut butter,for instance, like beans sacks,
grams and peanut butter you knowlike you can actually, if you,
if you actually like looked intoit.
You don't have to just eatchicken and steak and stuff to
have protein.
Yeah, so much other stuff outthere, but I don't feel like

(38:49):
people struggle a lot to getprotein in.
But don't do that, guys.
You have to take your proteinintake 100 percent.
I've got mine recently?

Fin (38:55):
Yeah, 100 percent.
And last question for you Doyou know what we actually need
to do around two of this,because I haven't even touched
on like I wanted to, like bringyou into the combo I don't know
I want to.

Courtney (39:05):
I was just talking way too much.

Fin (39:07):
No, I like did ask, wanted to bring you in from like the
running, like and the tenniscoaching.
Yeah, yeah and then also, Ididn't even get to talk to you
about your app, so like we fullyhave to do around to so your
app to your app.
No, no, no app.
Oh yeah, I don't want to talkto you about your app no.

Courtney (39:26):
Peach, but like Peach, yeah, yeah we have to do around
to we 100 percent need aroundto.

Fin (39:34):
But my last question for you is 30 seconds or less.
What would be your ideal split,like gym split for a for a
chick.

Courtney (39:46):
For a chick.

Fin (39:48):
This is also from Sarah going to name and say I mean, I
haven't shown you Love you.

Courtney (39:53):
Honestly you guys knew what I've been trying for the
last 15 weeks and I've actually.
It's going to be hard for me toget like, because I know I need
to train other muscle groups.

Fin (40:01):
Yeah.

Courtney (40:01):
It's literally just being like legs three times a
week.

Fin (40:05):
Yeah.

Courtney (40:06):
And then like back and shoulders and a bit of arms.

Fin (40:10):
I love that.

Courtney (40:10):
That's it Like legs back and shoulders, legs back
and shoulders, but of arms legs.

Fin (40:14):
I love that that's been in it.

Courtney (40:16):
That's been.
That's like a perfectbodybuilder split, though.
It's just that shape that youwant, but I need to start
incorporating a bit of chess nowrealize.

Fin (40:25):
Yeah, I love that.
Ok, well, in the meantime,before we get around to Sus,
because we actually have to dothis and before you move back as
well to Aussie Tyler, we've gotto do this again.
But in the meantime, where canthey find you?

Courtney (40:37):
Awesome guys like just message me on Instagram.
I think it's caught BridgetFert Change it recently, but
yeah, all the links are down thebottom.

Fin (40:47):
Yeah, I'm on Instagram somewhere, Arthur.

Courtney (40:49):
Yeah, yeah, yeah, I recently changed my name.
So, yeah, just get a message onInstagram, guys, if you're
looking for, if you want to joinon to my Peach Project.

Tyler (40:57):
See me at the Peach.

Fin (40:58):
Project let's go.
Yeah, I'm in there.
Beauty.

Tyler (41:01):
I'm a bit of that my life , to be honest, yeah same.

Fin (41:04):
Let's go get some.
Ok, let's show Check BeautyEasy man.
That was a crack.
Yeah, yeah, yeah.
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